Beyond the Numbers: The Use of Qualitative Methods to Support Decision-Making
ANDE Metrics from the Ground Up
28 February 2018
Objectives
ObjectivesUncover the process of qualitative data
transformation.
Beyond definitions…
…to experience and use.
The ‘so what’:
Complementary to quantitative data
Intensive process but worth the effort
Interactive
Evaluation
methods
Human voting.
Strongly agree Strongly disagree
Tea is better than coffee.
Human voting.
Strongly agree Strongly disagree
Evidence is meaningless without qualitative
data
Choosing
corners
Option 1
Option 3
Option 2
Option 4
Choosing
corners
Strongly
Agree
Strongly
Disagree
Agree
Disagree
Qualitative data provides an opportunity to better inform
investment decisions
Cooperative
Interviews
Responder
RecorderInterviewer
Interviewer: seek input
Responder: tell your story
Recorder: document
Group exercise: in groups of
three Where do you see an opportunity to use
qualitative methods in your organization
going forward?
Analysing
qualitative
data
How do you
analyse?
• Jean A. King and Laurie Stevahn. Interactive Evaluation Practice: Mastering the Interpersonal Dynamics of
Program Evaluation.
Graffiti• Method used for qualitative data
interpretation.
• Identify themes relating to
the central concept.
• Once complete, transfer
sheet to next group.
1. Common opportunities to use
qualitative research are…
2. Exciting opportunities to use
qualitative research are…
In your groups:
Qualitative
data
visualisation
Because we are visual creatures
To communicate a point
To add legitimacy
Would you
rather…
This?
Proponents of qualitative data explained that
quantitative data can show trends but they don’t
explain the “why” behind the numbers, unlike
qualitative data provides a deeper
understanding of the “how and so what”. On the
other hand, proponents of quantitative data
explained that performance of an investment
cannot be measured qualitatively, and in
addition to this, projections cannot be made
using qualitative data.
or this?
Qualitative Chart
Chooser.
• Stephanie Evergreen: http://stephanieevergreen.com/
• Stephanie Evergreen: http://stephanieevergreen.com/
• Stephanie Evergreen: http://stephanieevergreen.com/
Wrap up
Questions?
Comments?
Mishkah Jakoet
Amreen Choda
Thank you