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Beyond Sunsets and Food
4 Creative Content Themes for DMOs on
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Instagram loves sunset photos.
(so tranquil)
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Instagram also loves food photos.
(supremely delicious)
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BUT
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Instagram loves food and sunset photos a bit too much.
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It’s time to add some flair to your Instagram feed.
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Here’s how.
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Start with themes that travelers love.
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Distinct hotels.Local experiences.
Secret finds. Weekend trips.
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Use hashtags to frame your themes.
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Distinct hotels Local experiences Secret finds Weekend trips
#MySleepStyle#LocalLove
#MyHiddenCity#WeekendEscapes
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Pair hashtags with photos that celebrate your
themes.
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Treehouses for grownups. Treehouse Central has 16 different treehouses to sleep in. #MySleepStyle #hotel #instatravel #forest #naturelover #familyfun #northwest #treehouses
visitmycity
Fake copy, real image // credit @lizzi-giaritelli
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Check out this secret view from the rooftop bar at Relax! in the Belmont neighborhood. Hurry up and visit before the cold sets in. #MyHiddenCity #rooftopbar
visitmycity
Fake copy, real image // credit @_mar_i_am
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Build mini-stories around each
theme.
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Cheers to the weekend! We’ll be sampling vintage wines at Happy Glass Vineyards on Saturday. Come join us! #WeekendEscapes #washington #wine
visitmycity
Fake copy, real image // credit @visitseattle
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The Hotel de Fancy has hosted kings, queens, ambassadors, and even US presidents! Spend a night here and you’ll leave feeling like royalty. #MySleepStyle #hotels #visitVT #vermont #royalty #royals #palace #luxury
visitmycity
Fake copy, real image //credit @fourseasons
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Fall is finally here and we can’t get enough of our farmer’s market. Bring on the pumpkins and apples! #LocalLove #fall #autumn #visitNH #farmersmarket
visitmycity
Fake copy, real image//credit @yourbeavercountry
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Give recommendations based on themes.
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Work those thighs! Visiting cyclists should ride the Waterfront Trail for 17 miles of car free bliss. #MyHiddenCity #cycling #bike #bikepath #bikelove
visitmycity
Fake copy, real image // credit @visitseattle
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We’re pretty lucky to have these views in our state. Pack a picnic and head up Hwy 1 this weekend. #WeekendEscapes #california #hiking
visitmycity
Fake copy, real image // credit @berryskip
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Encourage fans to share their stories with your themed
hastags.
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Love this shot from @msvintage_25 during Vintage Madness, our annual vintage shopping #festival this past weekend. Tag your favorite places with #LocalLove to be featured! #vintagestyle #vintage #vintageshopping
visitmycity
Fake copy, real image // credit @whatsvintage
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Follow Instagram accounts that post
clever content for more ideas.
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@visitseattle@travelportland
@montreal @australia@visitphilly
#nailedit
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High-five your marketing team for an Instagram content plan beyond
food and sunsets.
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Want more content marketing magic?
4 Ways for Travel Brands to Impress with HyperlapseAnatomy of an Instagram Contest: Tag a Photo, Win a Tour
I make niche travel brands look mighty fine online.
www.nicollemerrill.com/blog
@pdxnicolle
// Image credit for cover and slides 2,3, and 5: http://www.photoeverywhere.co.uk