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Beyond FundraisingHow to get more from your mobile strategy
Oisin Lunny, Senior Market Development Manager
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Agenda: RecapWhats HappenedNew StuffBeyond FundraisingOpenMarket
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Recap
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"MIND THE GAP" by the Charities Aid Foundation, Sept 2012
Changing consumer behaviour
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Source: nVision / Charity Awareness Monitor (nfpSynergy)Base: 1,000 online respondents aged 16+, GB
Massive growth of SMS giving
% of respondents who have given to charity in last 3
months“In which of the
following ways did you give?”
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Why SMS?
SMS are perceived as personal90% of SMS read within an hourOne self contained channel for allMobile user is in controlinitial interaction has overcome the biggest barrier already
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Whats Happened Since
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More mobile traffic
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
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Creating and sharing more
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
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More mobile traffic
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Massive growth of SMS marketing
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Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
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Be aware of smartphone penetration
INTERNET TRENDS 2013 - Mary Meeker / Liang Wu
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Why Mobile?
Faster access to informationCost savingsHigher productivityTighter controlImproved Experience
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New stuff
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Tell a compelling story using technology
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Look where your supporters are
Source: http://www.moroch.com
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Use the shortcode everywhere
Source: http://www.slideshare.net/lailatakeh/unice-fuk-mobilelearningslaila2013
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Beyond Fundraising
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Have a “Mobile First” strategy
Source: http://www.moroch.com
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Customer-centric design
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Build relationships
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Its all “media”
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It’s all part of the mix
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A few suggestions....
AlertsDonation updatesCompletion of eventsCross-promotionsBespoke reportingStaff coordination
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A few suggestions....
Training buddiesTraining tipsPleasPetition call-to-action2-way textOngoing engagement for all CRM
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A few suggestions....
Nearest events/location/carerInfo – Q and A…Job opportunitiesCare-related alerts Missed completion remindersMulti-modal shortcodes
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A few suggestions....
Donations - One off / RecurringGift AidMobile Network DemographicsTotaliserMMSPush
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Learn from other industries
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OpenMarket
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What we doOpenMarket provides mobile solutions for
enterprises to engage and transact with customers, partners and employees via the mobile channel
Our clients trust us to power their mobile business
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A commitment to the Third SectorThought leadershipProven track record Award winningProven track record Thought leadership Award winning
Best customer service
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Share ideas and expertise
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Mobile Engagement PlatformCharity Systems OpenMarket’s MEP Charity’s audience
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Why OpenMarket?
CARE
ost effective service
pproach
eliability
xperience
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Why OpenMarket?
Committed to a long-term partnership
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customers and partners
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TEXT “OISIN” TO 88600KEEP IN TOUCH...
... OR FIND ME ON LINKEDIN