Beyond Email: A Modern Approach to Engaging a Distributed Workforce
2#EngageU
Beyond Email: A Modern Approach to Engaging a Distributed Workforce
Caryn TomerDigital Media and PR Manager
at Daugherty Business Solutions
@CarynTomer
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Communication Messages and Quality
Employees feelDrained
A knowledge worker spends most of the week gathering and communicating information:
Reading and answering email
Searching and gathering information
Communicating and collaborating internally
Communicating and collaborating externally
Publishing information
Actual Work: Managing projects and people, analyzing information, creating content, and other structured tasks
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The use of mobile to accomplish everyday tasks
is increasing — especially for working professionals.
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What inspired Daugherty to get started with employee
engagement and advocacy?
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Daugherty Business Solutions• Daugherty Business Solutions brings a
fresh approach to business consulting
• 30+ year history of working with public and private firms, Fortune 500 companies and startups
• Over 1,000 employees
• 6 office locations across the country
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How Did Daugherty Keep Employees Informed?
• Monthly and weekly email newsletters• Using Outlook to send emails• Too long; hard to read• No engagement analytics• Consultants onsite at clients’ offices found
it difficult to stay on top of company news and content
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“Email wasn’t effective in keeping our employees informed. We needed to find a better way to communicate to our team wherever they are.”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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How did Daugherty address these employee communications
challenges?
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Introducing Team Daugherty
• Employee engagement program on desktop and mobile
• Communications hub for employees to find the latest company news and content
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Team Daugherty Goals• Keep employees in the know
about what is going on at the company as a whole
• Update employees on what is happening at their respective branches
• Inform employees of key client updates
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“The Team Daugherty app makes it easy for our employees to stay informed whether they’re in the office or not.”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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What content is featured on Team Daugherty?
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Content Featured on Team Daugherty• Majority of content is non-shareable• Stories include:• Company updates • Client updates (Relevant news, sales wins, success
stories) • Messages from branch directors• Employee spotlight
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Content Featured on Team DaughertyCompany Updates Executive Notes Employee Spotlight
Corporate Social Responsibility
Culture
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Where Does the Content Come From?• Admin-curated content• Employee submissions• Feed content is automatically added to the program• Client social feeds – To stay updated on the latest client news and
updates• Relevant industry news feeds – To help employees be recognized as
thought leaders in their field • Company social feeds – To showcase company news, culture and events
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“By connecting client feeds, our sales team can walk into a client meeting armed with the latest information about that client. It’s a great resource for our sales team.”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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How Do Employees Find the Right Content?• Content channels are broken
down by:• Home• Branch • Client • Recruiting • Sales• Start Up & Innovation
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“Content channels help employees easily find and consume the content that's important to them.”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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What value do employees get out of being part of Team Daugherty?
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What’s In It for Daugherty Employees?• Simple and easy way to find and
consume the news and content they need to know today• Big improvement from old email
newsletters
• Push notifications and real-time feed keep employees informed
• News and updates are easily accessible via the mobile app
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“The employees love the app and how easy it is to use. Even our pickiest developers are impressed by it!”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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What do you see for the future of Team Daugherty?
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What’s Next for Team Daugherty• Increase engagement and
participation• Developing more creative and engaging
content (video, podcasts, training, etc.)
• Involving branch managers with activation and content creation
• Integrating with intranet to increase readership
• Empowering employees to become brand champions
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“The success of our program hinges on our content. Our goal is to provide consumable and friendly content that our employees want to read.”
Caryn TomerDigital Media and
PR Manager at Daugherty Business
Solutions
@CarynTomer
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Tips for anyone thinking about getting started with an employee
engagement program?
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Tips for Getting Started
• Do your research and find a tool to tackle your communication challenges
• Develop content around what employees need to know
• Find a way to deliver real-time news and content directly to employees
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“Give employees the tools that will help them stay informed and, ultimately, be better at their jobs.”
Caryn TomerDigital Media and PR
Manager at Daugherty Business
Solutions
@CarynTomer
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The use of mobile to accomplish everyday tasks
is increasing — especially for working professionals.
#EngageU
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Create a Consumer Experience for EmployeesEmployee communication strategies that adapt to consumer expectations work better. The majority of your workforce wants to receive company information via a mobile app.• 82% of Millennials • 76% of Gen X• 54% of Baby Boomers
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Meet the Only Daily News App for WorkThe SocialChorus app connects employees to the latest news and company content to increase productivity, engagement and advocacy.
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Interested in Learning More?
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Download our Ebook!How to Buy SaaS Software: 4 Steps Every Communications Leader Needs to Knowhttp://bit.ly/howtobuysaas
Request a Customized Demo
844.WRK2LFEhttp://www.socialchorus.com/[email protected]
33#EngageU
Beyond Email: A Modern Approach to Engaging a Distributed Workforce
Caryn TomerDigital Media and PR Manager
at Daugherty Business Solutions
@CarynTomer
34
Thank You!