![Page 1: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/1.jpg)
Kubair Shirazee
@Kubair
www.shirazee.com
Empathy
Maps
Understanding Your Jury
![Page 2: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/2.jpg)
Kubair Shirazee @Kubair
!DISCOVER!
!DEFINE!
!DELIVER!
Good Design Starts with a
Methodology…
![Page 3: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/3.jpg)
Kubair Shirazee @Kubair
!DISCOVER!
!DEFINE!
!DELIVER!…one that
addresses the lifecycle
![Page 4: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/4.jpg)
Kubair Shirazee @Kubair
!DISCOVER!
!DEFINE!
!DELIVER!…focusing on one
tool that is the foundation of User-
Centered Design
![Page 5: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/5.jpg)
Kubair Shirazee @Kubair
Empathy Maps
![Page 6: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/6.jpg)
Kubair Shirazee @Kubair
here is one for a casual DSLR photographer…
![Page 7: Better understanding your prospects, clients, stakeholders and end users using empathy maps and personas](https://reader033.vdocuments.mx/reader033/viewer/2022052623/55a0217a1a28ab91038b4600/html5/thumbnails/7.jpg)
Kubair Shirazee @Kubair
The Current State The Transformed StateThe Persona
What the Persona hears
What the Persona thinks and feels
What the Persona sees
What the Persona says and does
The Persona’s pain points
What would relieve the Persona’s pain points
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Kubair Shirazee @Kubair
From here we can start charting the
Persona’s Journey / interaction with
‘Content’
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Kubair Shirazee @Kubair
The Persona’s Content Touch Points…
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Kubair Shirazee @Kubair
…which informs our ‘Content’ Strategy
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Kubair Shirazee @Kubair
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Kubair Shirazee @Kubair
Thank YOU
www.Bringptp.com
Kubair Shirazee | @Kubair |www.shirazee.com
…BRiNG PEACE THROUGH PROSPERiTY
Transform Our world… be Batman without the hate…
…Empathise with your fellow inhabitants of the Third Rock…
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