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Best Practices for Campus Recruitment:
Case Study
Presented by: Jennifer R. Henley, PHR
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West Virginia Native
Reside in the nation’s sailing capital
HR Consultant
College Sports Enthusiast
Former Campus Recruiter
A little about me
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Always stay FOCUSED
Be DIRECT
CONNECT
CAMPUS RECRUITMENT 101
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Making the GradeRecruiting Strategy
Campus-oriented internships 66% Career fairs 62% Campus information visits 48% Faculty 44% Interviews 40% Alumni working for company 49% Employee referral 44% Social media 36% External agents National job aggregator 50% Advertisements 28% Local and state job boards 26%
Recruiting Trends 2011-2012Michigan State, 41st edition
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Best Practices for Campus Recruitment:
Case Study
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Previous Approach: Broad outreach to various schools Multiple programs for specific divisions
Practice: Inconsistent message, materials Little feedback or measurement
Results: Need for improved practice
Past Approach
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Strategy: Targeted campus selection Diversified approach with streamlined process Solidified partnership with schools
Marketing: Consistent brand message Diversified channels and approaches to reach students
Measuring: Ongoing review of success Regular feedback
Current Strategy
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School Selection
3-5
7 - 10
12 - 15
High-touch: High frequency
Frequent and moderate exposure
Virtual, less frequent
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Careers on FreddieMac.com > Old Pages
Pages were text heavy & static
Messaging lacked consistency
Minimal use of graphics
No dynamic features on pages
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FreddieMacCampus.jobs
Goal- Enhance the Careers section of FM.com using new recruitment messaging, refined target audience content, and new visual elements
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FreddieMacCampus.jobs
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FreddieMacCampus.jobs
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Campus Calendar
Searchable events calendar
Data fields include event name or description, school name/location and date/time of event
Dashboard is accessible online by Campus Relations staff to filter, have notes and follow-up
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A New Process: A Candidate Database
Candidate Database Resumes sent to database after
submission HR can manage and export
candidate resumes into various formats (excel, word, etc.)
Same database allows HR to manage and show upcoming events
HR uses data to: track job applicants create related reports maintain dialogue with prospects prepare for events in advance
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Campus Recruiting Displays & Giveaways
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Campus Packet Inserts
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Campus Presentations
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Campus Ads & Flyers
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Campus E-Cards
E-Card link emailed to students prior to upcoming events on college campuses
E-Card template reused for each campus location
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Event RSVP
Allows visitors to extend an invitationto friends, too!
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Freddie Day for Prospective College Hires
Students invited to visit HQ
Goodie bag distributed with guidebook
Speed interviews held with hiring groups
Survey card distributed at end to gauge success of day
Job offers are made to select candidates following the visits
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Freddie Day Padfolio
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Campus Courting
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Family Follow-upHello,
You can be very proud of Jennifer for making the decision to attend our onsite Freddie Day. We hope she enjoyed meeting our executives and touring the campus.
And we hope you understand the impact she will make on our country when she chooses to begin her career with us.
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Results
Improved recruitment through greater recognition and distinctive identity
Increased career fair hiring effectiveness Significant increase in qualified candidate traffic to the
career website Visitors spending longer amounts of time looking at
information on career site Over 55% positive student feedback received in one
week
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Confidence is a lot of this game or any game.
If you don't think you can, you won't.
~Jerry West