Download - Being social - by Ben Lowndes, JBP
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‘Being social’Ben Lowndes, JBP
(Created with Haikudeck)
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Who’s bought a newspaper today?
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This isn’t about tools, apps or posting a few tweets
cc: Jason A. Howie - https://www.flickr.com/photos/40493340@N00
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It’s about relationships, adding value and showing leadership
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Listen, respond, be helpful
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Trust in leaders and organisations is falling
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Spin is out: authenticity is in
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Networks are changing: influencers aren’t your usual suspects any more
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You can connect at a local level
Conversations in Bristol, with interest groups and sectorscc: LukeAndrew94 - https://www.flickr.com/photos/30744759@N03
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Example: conversations about housing in the West of England
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Example: conversations about housing in the West of England 2,500 posts across social media since August 15
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Example: conversations about housing in the West of England 2,500 posts across social media since August 15 Content that’s visible to millions of people
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Example: conversations about housing in the West of England 2,500 posts across social media since August 15 Content that’s visible to millions of people Rich source of insight about what matters to residents
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Understand networks around conversations
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Identify and connect directly with those leading conversations
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