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Pocket-sizebrochure e
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Design a pocket-size brochure 0665
Design a pocket-size brochureEight small pages unfold into an informative, letter-size sheet.
This single-sheet brochure is a small beauty that gets eight pages
o work out o just one. From its palm-size, 2349 x 4149 cover, a
story unolds in a natural, easy-to-read sequence. Its easy to
design, too. The key is to think smallone photo, bite-size text
and a brie head per spread look quite big. And its inexpensive.
Perect or busy readers, it slips easily into pocket or purse, and
is ideal or telling your story in brie, narrative ormat.
. . . open into a letter-size sheet
A tiny cover and two brief but complete spreads leadthe reader to center page, where (in this case) eight
health tips give dental patients a useful takeaway and
a reminder of their dentists care and competence.
Open once . . .
PrastonDental
open twice . . .
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3of21 Design a pocket-size brochure 0665
Cover and frst spread
The brochure folds open one spread at a time. To design it, thinkstorygive it a beginning, a middle and an end. Set a visual theme (here its people),
and design each spread as a complete thought.
First spread is the introduction. Breakout photos that
overlap the blue add depth and perceived size to the layouts.
Light colors yield the biggest look. Text can be solid black,
but in the tiny space 75% gray (or so) will be easier on the
eyes. Here, resh apple green and dental-oce blue will sus-
tain the theme throughout.
CoverAn attractive smile and the oce name
set the visual theme. Such small-space design
requires bold, simple elements. This design usesourphoto, blue background, bite-size text and
a brie head. Each element should do only one
thing. Avoid detailnote the photo is closely
cropped and has no background or other dis-
tractions. Inside (ar right), the text is plain; the
tiny space needs no subheads, indents or other
fags. Note our cover girl is looking at the logo, a
subliminal reinorcement.
PrastonDental
FamilydentistryAt Praston Dental, we
provide top-quality
clinical care in afriendly and caring
family environment.
Elesara and is fay of
alm. A card whint not
oogum or bont. Pretty
simple, glead and flaspmist of it snooling.
414
234 Crop closely Break out
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Second spread
The second spread opens horizontally, but its layout is identical to the frsthead and text on the let, photo and blue background on the right.
Second spread is twice the width o the frst,
and its text is transitional between the introduc-
tion and main body. Right, type sizes and posi-
tions are identical to the frst spread, but did you
notice its let margin is slightly wider? Probably
not, because it looks the same; the wider margin
has the visual proportions o the wider page.
Dierent margins
Beautiful smilesTexture and flasp net exating end mist end of it snooling.
Spaff forl isnt cubular but quastic, leam restart whint cant
prebast. Its tope, this fluant chasible. Silk, shast, lape and
behast the thin chack. It has larch to say fan. Why? Elesara
and order is fay of alm. A card whint not oogum or bont.
Pretty simple, glead and tarm. Texture and whint flasp net
exating end mist of it snooling. Spaff forl isnt cubular but
quastic, leam restart that cant prebast. Its tope, this fluant
chasible. Silk, shast, lape and behast the thin chack. It has
larch to say fan. Why? Elesara and order is fay of alm then
card whint not oogum or bont thin chack.
Beautiful smilesTexture and flasp netexating end mistend of it snooling.
Spaff forl isntcubular butquastic, leamrestart whintcant
prebast.Its tope,this fluantchasible. Silk,shast,lape and
behastthe thinchack.It has larchto sayfan. Why? Elesara
and orderis fayof alm.Acard whintnotoogumorbont.
Prettysimple,glead and tarm.Texture and whintflasp net
exating end mistof it snooling.Spaff forl isntcubularbut
quastic,leamrestart thatcant prebast.Its tope,this fluant
chasible.Silk,shast, lape and behastthe thinchack.It has
larchto sayfan.Why? Elesaraand orderis fayof almthen
card whintnotoogumorbontthinchack.
Thin edge, thin type
Quick! Whats the thinnest possible
line? Its an edge, a transition rom
one color or value to anotherinthis case, the blue feld to the white
feld. Edges, not ruled lines, yield the
sharpest, cleanest, most minimal
look. Headlines o super-fne Helvetica
Neue Ultra Light typeabout as thin
as type can reasonably getare an
excellent complement.
ile
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5of21 Design a pocket-size brochure 0665
Smile.
An act thats easily taken for
granted, texture and flasp net
exating end mist of it snooling.
Spaff forl isnt end cubular but
pretty whint quastic.
Dental TipsPrestonDentals ownDr.MaryMills and Dr.Donnie
Wilkinsonprovide these easydental tips texture and
flasp netexating end mistof itsnooling.Spaff forl isnt
cubularbut quastic,leamrestartthat cant.Its tope,this
fluantchasible silkshastlape and behast
mistof chack.
Main spread
The ully opened sheet has room to elaborate. Here, health tips fank a center narrative.
Eat healthy.
A a well-balanced diet provides theminerals, vitamins and other nutrients
essential for healthy teeth and gums.
Texture and flasp net exating end mist of
it snooling cachasible. It has larch to say.
Elesara and order is fay of alm.
Rinse and gargle.
Mouthwashes, when used alongside a
whint not oogum or bont. Pretty simple,
glead and tarm. Texture and flasp net
exating end mist of it snooling flasp mist
of it snooling whint card.
Clean your tongue.
For dramatically better oral hygiene and
health, daily tongue cleaning texture and
flasp net exating end mist of it snooling.
Spaff forl isnt cubular but quastic.
Floss daily.
You should floss daily to clean between
teeth, where decay-causing bacteria
reside. Elesara and order is fay of alm.
A card whint not oogum or bont. Pretty
simple, glead and tarm texture.
Brush properly.
Using a soft-bristled toothbrush, brush
gently and thoroughly in a circular
motion texture and flasp net exating end
mist of it snooling. Texture and flasp net
exating end mist of it snooling.
Avoid tobacco.
Chewing and smoking tobacco
can cause serious health and
dental problems. Elesara and
order is fay of alm. A card whint
not oogum or bont.
Smile.
An act thats easily taken for
granted, texture and flasp net
exating end mist of it snooling.
Spaff forl isnt end cubular but
pretty whint quastic.
Dental TipsPraston Dentals own Dr. Mary Mills and Dr. Donnie
Wilkinson provide these easy dental tips texture and
flasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant. Its tope, this
fluant chasible silk shast lape and behast
mist of chack.
APPOINTMENT
9:00 DennisM.
Visit your dentist.
Visiting your dentist for regular check-ups and cleanings is the best way to avoid
card whint not oogum or bont. Pretty
simple, glead and tarm end. Spaff forl
isnt cubular but quastic, leam restart.
Its tope, this fluant chasible.
A lively conclusion
Its no longer pocket size, but
the theme continuesbig
people, breakout photos, blue
and white felds, and text in two
typeaces. As beore, the blue
feld fts the olds (above) and
pulls equally with the white.Note the symmetry; every ele-
ment is illustrated and centered.
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6of21 Design a pocket-size brochure 0665
11
812
Letter-size page (11 x 81
2)Folded size 234 x 414
Fold the page into eight equal parts.
Template: Pocket-size brochure
1
2
3 4
PrastonDental
2p2
2p10
2p10
2p10
2p10
2p10
2p2
2p10
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7of21 Design a pocket-size brochure 0665
Visit your dentist.
Visiting yourdentistfor regularcheck-
ups and cleanings is the bestwayto avoid
card whintnotoogum orbont. Pretty
simple,glead and tarmend.Spaff forl
isntcubularbut quastic,leamrestart.
Its tope,this fluantchasible.
Eat healthy.
Awell- balanced dietprovides the
minerals,vitamins and othernutrients
essential forhealthyteethand gums.
Texture and flasp netexating end mist of
itsnooling cachasible.Ithas larchto say.
Elesaraand orderis fayof alm.
Rinse and gargle.
Mouthwashes,whenused along side a
whintnotoogum orbont. Prettysimple,
glead and tarm.Texture and flasp net
exating end mistof itsnooling flasp mist
of itsnooling whintcard.
Clean your tongue.
Fordramaticallybetter oral hygiene and
health,dailytongue cleaning texture and
flasp netexating end mistof it snooling.
Spaff forl isntcubularbut quastic.
Floss daily.
You should floss dailyto cleanbetween
teethwhere decay-causing bacteria
resides.Elesaraand orderis fayof alm.
Acard whintnotoogum orbont. Pretty
simple,glead and tarmtexture.
Brush properly.
Using asoft-bristled toothbrush,brush
gentlyand thoroughlyina circular
motiontexture and flasp netexating end
mistof it snooling.Texture and flasp net
exating end mistof itsnooling.
Avoid tobacco.
Chewing and smoking tobacco
cancause serious healthand
dental problems.Elesaraand
orderis fayof alm.A card whint
notoogumorbont.
Smile.
Anact thats easilytakenfor
granted,texture and flasp net
exating end mistof it snooling.
Spaff forl isntend cubularbut
prettywhintquastic.
Dental TipsPraston Dentals own Dr. Mary Mills and Dr. Donnie
Wilkinson provide these easy dental tips texture and
flasp net exating end mist of it snooling. Spaff forl isnt
cubular but quastic, leam restart that cant. Its tope, this
fluant chasible silk shast lape and behast
mist of chack.
APPOINTMENT
9:00 DennisM.
Typefaces
1 (ab) Minion Regular | a) 14/17 pt
b) 9/12 pt
2 (ab) Helvetica Neue 25 Ultra Light
a) 72 pt, b) 38/29 pt
3 Helvetica Neue 85 Heavy | 10 pt
Images
4 (ak) iStockphoto.com | a b c d
e f g h i j k
Article resources
Colors
C55 M30 Y20 K60
C55 M30 Y20 K30
C14 M6 Y6 K0
C45
M20
Y100
K10
5
6
7
8
8
7
6
5
7
6
4e
1b
3
4g
4f
4h4d
4i
4c
2a 4a1a
4b
FamilydentistryAt Praston Dental, weprovide top-qualityclinical care in afriendly and caringfamily environment.Elesara and is fay ofalm. A card whint notoogum or bont. Prettysimple, glead and flaspmist of it snooling.
PrastonDental
4k
4j2b
1a
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Beore & Ater magazine
Before & After has been sharing its practical approach
to graphic design since 1990. Because our modern world
has made designers of us all (ready or not), Before &
After is dedicated to making graphic design understand-
able, useful and even fun for everyone.
John McWade Publisher and creative director
Gaye McWade Associate publisher
Dexter Mark Abellera Staff designer
Beore & Ater magazine
323 Lincoln Street, Roseville, CA 95678
Telephone 916-784-3880
Fax 916-784-3995
E-mail [email protected]
www http://www.bamagazine.com
Copyright 2008 Beore & Ater magazine
ISSN 1049-0035. All rights reservedYou may pass along a free copy of this article to others
by clicking here. You may not alter this article, and you
may not charge for it. You may quote brief sections
for review; please credit Before & After magazine, and
let us know. To link Before & After magazine to your
Web site, use this URL: http://www.bamagazine.com.
For all other permissions, please contact us.
Subscribe to Beore & Ater
Subscribe to Beore & Ater, and become a
more capable, confdent designer or pennies
per article. To learn more, go to
http://www.bamagazine.com/Subscribe
E-mail this articleTo pass along a ree copy o this article to
others, click here.
Join our e-list
To be notifed by e-mail o new articles as
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|www.b
am
agazin
e.c
om
1of4
Designapocket-sizebrochure
0665
0665Designapocke
t-sizebrochure
P
ocket-size
brochu
re
e
Thissingle-sheetbrochureisa
smallbeautythatgetseightpages
ofwor
koutofjustone.Fromitspalm-size,2349x414
9cover,a
storyu
nfoldsinanatural,easy-to-readsequence.Itseasyto
design
,too.Thekeyistothink
smallonephoto,bite-sizetext
andabriefheadperspreadlookquitebig.Anditsinexpensive.
Perfectforbusyreaders,itslip
seasilyintopocketorpurse,and
isidea
lfortellingyourstoryin
brief,narrativeformat.
.
.
.openintoaletter-sizesheet
Atinycove
randtwobriefbutcompletespreadslead
thereader
tocenterpage,where(inthiscase)eight
healthtips
givedentalpatientsausefultakea
wayand
areminder
oftheirdentistscareandcompetence.
Openonce...
Praston
Dental
opentwice...
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amagazine.com
2o4
Designapocket-sizebr
ochure0665
0665Designapocke
t-sizebrochure
Coverandfrstsp
read
Thebrochureoldsopenonespreadatatime.Todesignit,thinkstory
giveitabeginnin
g
,amiddleandanend.S
etavisualtheme(hereitspeople),
anddesigneachsp
readasacom
pletethought.
Firstspreadisthe
introduction.Breakoutphotosthat
overlaptheblueadddepthandperceivedsizetothelayouts.
Lightcolorsyieldthebiggestlook.Textcanbesolidblack,
butinthetinyspace75%gray(orso)willbeeasieron
the
eyes.Here,reshapplegreenanddental-ocebluew
illsus-
tainthethemethroughout.
Pras
ton
Den
tal
Family
dentis
try
AtPrastonDental,w
e
providetop-quality
clinicalcareina
friendlyandcaring
familyenvironment.
Elesaraandisfayof
alm.Acardwhintn
ot
oogumorbont.Pre
tty
simple,gleadandflasp
mistofitsnoolin
g.
414
234
Cropclosely
Break
out
Secondspread
Thesecondspread
openshorizontally,butitsla
youtisidenticalto
thefrst
headandtextonthelet,photoandblueb
ackgroundontheright.
Dierentmargins
Beautifulsmiles
Textureandflaspnetexatingendmistend
ofitsnoolin
g.
Spaffforlisntcubularbutquastic,leamre
startwhintcant
prebast.Itstope,thisfluantchasible.Silk,shast,lapeand
behastthethinchack.Ithaslarchtosayfan.Wh
y?Elesara
andorderisfayofalm.Acardwhintnoto
ogumorbont.
Prettysimple,gleadandtarm.Textureand
whintflaspnet
exatingendmistofitsnoolin
g.Spaffforlisntcubularbut
quastic,leamrestartthatcant
prebast.Its
tope,thisfluant
chasible.Silk,shast,lapeandbehastthethinchack.Ithas
la
rchtosayfan.Wh
y?Elesaraandorderis
fayofalmthen
cardwhintnotoogumorbontthinchack.
Beautifulsmiles
Textureandflaspnetexatingendmistendofitsnoolin
g.
Spaffforlisntcubularbutquastic,leamrestartwhintcant
prebast.Itstope,thisfluantchasible.Silk,shast,lapeand
behastthethinchack.Ithaslarchtosayfan.Wh
y?Elesara
andorderisfayofalm.Acardwhintnotoogumorbont.
Prettysimple,gleadandtarm.Textureandwhintflaspnet
exatingendmistofitsnoolin
g.Spaffforlisntcubularbut
quastic,leamrestartthatcant
prebast.Itstope,thisfluant
chasible.Silk,shast,lapeandbehastthethinchack.Ithas
larchtosayfan.Wh
y?Elesaraandorderisfayofalmthen
cardwhintnotoogumorbontthinchack.
T
hinedge,thintype
Quick!Whatsthethinnestpossible
line?Itsane
dge,atransitionrom
onecoloro
rvaluetoanotherin
thiscase,the
blueeldtothewhite
eld.Edges,notruledlines,yieldthe
sharpest,c
leanest,mostminimal
look.Headlinesosuper-neHelvetica
NeueUltraLighttypeaboutasthin
astypecanreasonablygetarean
excellentcomplement.
ile
Secon
dspreadistwicethewidthoth
erst,
anditstextistransitionalbetweentheintroduc-
tionandmainbody.Right,typesizesand
posi-
tionsareidenticaltotherstspread,butdidyou
notice
itsletmarginisslightlywider?Probably
not,becauseitlooksthesame;thewide
rmargin
hasth
evisualproportionsothewiderp
age.
CoverAn
attractivesmileandtheocenam
e
setthevis
ualtheme.Suchsmall-spacedesig
n
requiresbold,simpleelements.Thisdesignu
ses
ourphoto,bluebackground,bite-sizetext
and
abriehea
d.Eachelementshoulddoonlyone
thing.Avoiddetailnotethephotoisclosely
croppedandhasnobackgroundorotherdis
-
tractions.Inside(arright),thetextisplain;the
tinyspace
needsnosubheads,indentsorother
fags.Note
ourcovergirlislookingatthelog
o,a
subliminal
reinorcement.
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amagazine.com
3o4
Designapocket-sizebr
ochure0665
0665Designapocke
t-sizebrochure
Smile.
Anactthatseasilytakenfor
granted,textureandflaspnet
exatingendmistofitsnooling.
Spaffforlisntendcubularbut
prettywhintquastic.
DentalTips
PrestonDentalsownDr.MaryMillsandDr.Donnie
Wilkinsonprovidetheseeasydentaltipstextureand
flaspnetexatingendmistofitsnooling.Spaffforlisnt
cubularbutquastic,leamrestartthatcant.Itstope,this
fluantchasiblesilkshastlapeandbehast
mistofchack.
Mainspread
Theullyopenedsheethasroomtoelabora
te.Here,healthtipsfan
kacenternarrative.
Eathealthy.
Aawell-balanceddietprovidesthe
minerals,vitaminsandothernutrients
essentialforhealthyteethandgums.
Textureandflaspnetexatingendmistof
itsnoolingcachasible.Ithaslarchtosay.
Elesaraandorderisfayofalm.
Rinse
andgargle.
Mouthwashes,whenusedalongsidea
whintnotoogumorbont.Prettysimple,
gleadandtarm
.Textureandflaspnet
exatingendmis
tofitsnoolingflaspmist
ofitsno
olingwhintcard.
Cleanyourtongue.
Fordramaticallybetteroralhygieneand
health,dailytonguecleaningtextureand
flaspnetexatingendmistofitsnooling.
Spaffforlisntcubularbutquastic.
Flossdaily.
Youshouldflossdailytocleanbetween
teeth,wheredecay-causingbacteria
reside.Elesaraandorderisfayofalm.
Acardwhintnotoogumorbont.Pretty
simple,gleadandtarmtexture.
Brus
hproperly.
Usingasoft-bristledtoothbrush,brush
gentlyandth
oroughlyinacircular
motiontextureandflaspnetexatingend
mistofitsnooling.Textureandflaspnet
exatingend
mistofitsnooling.
Avoidtobacco.
Chewingandsmokingtobacco
cancause
serioushealthand
dentalpro
blems.Elesaraand
orderisfayofalm.Acardwhint
notoogumorbont.
Smile.
Anactthatseasilytakenfor
granted,textureandflaspnet
exatingendmistofitsnooling.
Spaffforlisntendcubularbut
prettywhintquastic.
D
entalTips
PrastonDentalsownDr.MaryMillsandDr.Donn
ie
Wilkinson
providetheseeasydentaltipstexturean
d
flaspnetex
atingendmistofitsnooling.Spaffforlisnt
cubularbut
quastic,leamrestartthatcant.Itstope,this
fluantchasiblesilkshastlapeandbehast
mistofchack.
APP
OINTMENT
9:0
0Dennis
M.
Visity
ourdentist.
Visitingyourd
entistforregularcheck-
upsandcleaningsisthebestwaytoavoid
cardwhintnotoogumorbont.Pretty
simple,gleadandtarmend.Spaffforl
isntcubularb
utquastic,leamrestart.
Itstope,thisfluantchasible.
11
812Letter-sizepage(11x8
1
2)
Foldedsize234x414
Foldthep
ageintoeightequalparts.
Template:Pocket-sizebrochure
123
4
Praston
Dental
2p2
2p10
2p10
2p10
2p10
2p10
2p2
2p10
Alivelyconclusion
Itsnolongerpocketsize,but
thethemecontinues
big
people,breakoutphotos,blue
andwhitefelds,andtextintwo
typeaces.Asbeore,theblue
feldftstheolds(above)and
pullsequallywiththe
white.
Notethesymmetry;ev
eryele-
mentisillustratedand
centered.
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4of4
Designapocket-sizebrochure0665
0665Designapocke
t-sizebrochure
Before&Aftermag
azine
Before&Afterhasbeensharingitspracticalapproach
tographicdesignsinc
e1990.Becauseourmodernwor
ld
hasmadedesignerso
fusall(readyornot),Before&
Afterisdedicatedtom
akinggraphicdesignunderstand
-
able,usefulandevenfunforeveryone.
JohnMcWadePublis
herandcreativedirector
GayeMcWadeAssociatepublisher
DexterMarkAbelle
raStaffdesigner
Before&Aftermag
azine
323LincolnStreet,Roseville,CA95678
Telephone916-784-3880
Fax916-784-3995
E-mailmailbox@bama
gazine.com
wwwhttp://www.bam
agazine.com
Copyright2008Before&Aftermagazine
ISSN1049-0035.All
rightsreserved
Youmaypassalonga
freecopyofthisarticletoothers
byclickinghere.Youm
aynotalterthisarticle,andyou
maynotchargeforit.
Youmayquotebriefsections
forreview;pleasecreditBefore&Aftermagazine,and
letusknow.TolinkBe
fore&Aftermagazinetoyour
Website,usethisURL
:http://www.bamagazine.com.
Forallotherpermissio
ns,pleasecontactus.
SubscribetoBefore
&After
SubscribetoBeore&Ater,andbecomea
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E-mailthisarticle
Topassalongareeco
pyothisarticleto
others,clickhere.
Joinoure-list
Tobenotifedbye-ma
ilonewarticlesas
theybecomeavailable,goto
http://www.bamagazine.com/email
Visityourdentist.
Visitingyourdentistforregularcheck-
upsandcleaningsisthebestwaytoavoid
cardwhintnotoogumorbont.Pretty
simple,gleadandtarmend.Spaffforl
isntcubularbutquastic,leamrestart.
Itstope,thisfluantchasible.
Eathealthy.
Awell-balanceddietprovidesthe
minerals,vitaminsandothernutrients
essentialforhealthyteethandgums.
Textureandflaspnetexatingendmistof
itsnoolingcachasible.Ithaslarchtosay.
Elesaraandorderisfayofalm.
Rinseandgargle.
Mouthwashes,whenusedalongsidea
whintnotoogumorbont.Prettysimple,
gleadandtarm.Textureandflaspnet
exatingendmistofitsnoolingflaspmist
ofitsnoolingwhintcard.
Cleanyourtongue.
Fordramaticallybetteroralhygieneand
health,dailytonguecleaningtextureand
flaspnetexatingendmistofitsnooling.
Spaffforlisntcubularbutquastic.
Flossdaily.
Youshouldflossdailytocleanbetween
teethwheredecay-causingbacteria
resides.Elesaraandorderisfayofalm.
Acardwhintnotoogumorbont.Pretty
simple,gleadandtarmtexture.
Brushproperly.
Usingasoft-bristledtoothbrush,brush
gentlyandthoroughlyinacircular
motiontextureandflaspnetexatingend
mistofitsnooling.Textureandflaspnet
exatingendmistofitsnooling.
Avoidtobacco.
Chewingandsmokingtobacco
cancauseserioushealthand
dentalproblems.Elesaraand
orderisfayofalm.Acardwhint
notoogumorbont.
Smile.
Anactthatseasilytakenfor
granted,textureandflaspnet
exatingendmistofitsnooling.
Spaffforlisntendcubularbut
prettywhintquastic.
DentalTip
s
PrastonDentalsownDr.MaryMillsandDr.Donnie
Wilkinsonprovidetheseeasydentaltipstextureand
flaspnetexatingendmistofitsnooling.Spaffforlisnt
cubularbutquastic,leamrestartthatcant.Itstope,this
fluantchasiblesilkshastlapeandbehast
mistofchack.
APPOINTMENT
9:00DennisM.
Ty
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Family
dentistry
AtPrastonDental,we
providetop-quality
clinicalcareina
friendlyandcaring
familyenvironment.
Elesaraandisfayof
alm.Acardwhintnot
oogumorbont.Pretty
simple,gleadandflasp
mistofitsnooling.
Pra
ston
De
ntal
4k
4j
2b
1a