Download - BEAUTY CREAMS
Source: Euromonitor Report - June 2007
Category Specifics
• Growth rate in skin care products market is 16%. (source ET 2007)
• Advertisement Spends:– Television – Rs 504 crore– Print – Rs 76 crore
Source: MAP ANALYSIS JAN’08-SEPT’08
• Females 35+• SEC – A+, A• Upper middle class• Metros
• HUL’s Personal care products sales, at Rs 3780.15 crore, account for 29 per cent of its total revenues of Rs 13,035 crore.
Source: Business Standard 2007
SPECIFICS• Anti-ageing cosmetic market in India at over
Rs 60 crore in the Rs 2,300 crore skin care market in India.
• It is catching up at a growth rate of 40 per cent.
• In the last two years, the HUL’s total ad spends have gone up by Rs 450 crore.
Source: Business Standard & ET 2007
Agency Specifics
• Creative Agency – Ogilvy and Mather, Mumbai, India
• Media Agency - Mindshare Fulcrum, Mumbai India
TVC sTVC
TVC sTVC
Program Integration – Sponsorship and RJ MentionListen to “Mirchi teen hot gaane” and become hot with “Ponds Age Miracle”
Music Taxi
• Activation in Atria Mall, SOBO Central Mall
• Activation - For a women her mirror always speaks for her….
• Beauty tips to fight ageing will be asked through news papers. Winners will be called to Radio Mirchi station to meet Hema Malini
• Fill form in the pack of ponds age miracle. Get selected on Radio Mirchi and win a chance to participate in a reality show on television
On Internet upload pictures on Pond’s website of before and after and the most good looking woman gets to
meet Hema Malini on a talk show at Radio Mirchi
Upload your latest picture and the picture before 20 years on @ the ponds age miracle site and win and you can get an opportunity to meet Hema Malini @ Radio Mirchi
• Smruti Alinje - 01• Pradnya Patil - 18• Jinal Shah - 20• Shruti Varshney - 30