Beat the Post-Launch Blues: Your Game is Out, What Now?
Rob Davis Founder and Director, Playniac
Mochi London, 15th Sept 2012
“Your Game is Out, What Now?
“Your Game is Out, What Now?
Too late! You’re stuffed.
Whatsername? The name is important
“Ideas cannot be owned. They belong to whomever
understands them.”
Sol LeWitt (1928–2007)
MASS MoCA show till 2033 http://www.massmoca.org/lewitt/
Platforms There’s never been more
choice
Technology
Platforms
• Web / games portals (own site, Kongregate, Facebook, NewGrounds, Flash Game License)
• Mobile (iOS App Store / Android Market / Windows 8 Store / BlackBerry App World)
• PC (Mac App Store / Steam / Desura / IndieCity)
• Cloud (OnLive / Gaikai)
• Console (PSN / XBLA / WiiWare)
• Piracy is a platform!
Sales
• Paid (digital or physical)
• Free with ads (‘Lite’)
• Free with in-app payment + ads (‘Freemium’)
• Subscription
• Next…?
Analytics Know your users
Analytics
• Google Analytics • Mochibot • Flurry • TestFlight • Chartboost • etc.
Load game
Login Login success
Select M1 Complete M1
Select M2 Complete M2
Select M3 Complete M3
Select M4 Complete M4
Select M5 Complete M5
Select M6 Complete M6
Returning
All
36% returning players
Google Analytics
43 mins average play time
per session
Google Analytics
57% play >10 mins per session
29% play >30 mins per session
Google Analytics
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Hours
Google Analytics
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People
Google Analytics
Rob Davis Founder and Director Playniac
FOLLOW US!!! @playniac
www.playracingsquirrels.com #RacingSquirrels
Q&A Your questions