Download - Bauer research
Transcript
Background History
• It was founded in 1845• It’s headquarters are located in Hamburg,
Germany• They sell around 38 million magazines per
week• They are known for producing Magazines,
Radio, TV, Mobile and Online content
Are they better than I.P.C
• Similar to I.P.C they have a good understanding of the music genre and how to advertise music magazines. They also have a huge audience to advertise towards.
• However, I feel that I.P.C would be a better publisher for my magazine as they don’t offer a pop magazine and they don’t offer any teenage magazines who I aim to target my magazine at.