Download - Banjo & Matilda
Global AustralianLifestyle Brand
OTCQB : BANJ
www.banjoandmatilda.com
Cheers!
Becoming a successful global lifestyle brand
Become the “go to” premium contemporary knitwear brand
Use woman’s knitwear as “wedge” to secure key retailers / retail distribution.
Expand range/offering (mens, children, home, basics accessories, outerwear) to $1T market.
2014 global market in billions*
Mens fashion$402MM
Womans fashion$621MM
Knitwear$20MM
Total fashion$1,023MM
Comparable paths
PrivateFounded 1995Revenue $429**Market Cap $1,730Rev multiple 4Doors 1,400**
Rev p/door 306
NYSE VNCEFounded 2002Revenue $273Market Cap $1,210Rev multiple 4Doors 2,130
Rev p/door 127
OTCQB BANJFounded 2008Revenue RR $3Market Cap $6Rev multiple 2Doors 100+
Rev p/door 26
**Management estimates
0
75
150
225
300
*2002 *03 *04 *05 *06 *07 *08 *09 10 11 12 13
VINCE - path to $1.2B market capSales $m
First cashmere womens sweaters Launched mens
Launched online
Extension to leather,denim & outerwear
$ 000‘s per door
22 25 27 30 33 44 48 53 72 86 104 127
31 63 126 276 415622
933
1400
1543
1728
1936
2145
Doors
Expanded womens knitwear
Note / Assumptions: Assuming historical door growth inline with current 2010 to 2013 plus step ups for product launches. Assuming initial start with 30 doors (typical wholesale first year start)Assuming rapid growth in doors initially coming off smaller base, with later growth in doors slowing. B&M did not start wholesale until xxx - roughly on par with Vince.
Luxury
PremiumFashion
dream
seduction realism
Social imitation & instant
Social elevation & timelessness
Quality / price ratio, investment & performance
Priceless gift
In with the fast crowd…
Lora PianaHermesChanelYSLBally
GucciPradaChloeLanvinLouboutin
ACNEIsabel MarrantRag & BoneVince
EquipmentZadig & VoltaireStella McCartneyChintia & Parker
H&MZARAJ.CrewMangoTop Shop
New luxury
New Luxury products are sold at much higher prices than conventional goods and in much higher volumes than Old Luxury goods,
the result is a transformation of the entire category.“ “
Boston Consulting Group
0
1,000,000
2,000,000
3,000,000
4,000,000
5,000,000
December 2008 2009 2010 2011 2012 2013 2014
May 2008Brand & first collection launched Bondi Beach Australia - online only
Rapid Growth momentum
Revenue
Doors
Celebrity collaboration program commenced
Wholesale program commenced
SweaterExchangelaunched
First retail store opens
Net-a-porter secured. Re-orders within 3 weeks.
GOOP / Gwyneth Paltrow collaboration goes global
$1MM Equity Convertible
APO listing on OTCBB: BANJ
Additional US & UK retailers begin to stock B&M
US based Debtor finance secured
First collection launched - 4 styles
8
1 1 11
18
100+
96 Doors confirmed Sept 14
$ 000‘s per door
Leading retailer adoption
USANet-A-PorterShopBopRevolveIntermixNeiman Marcus
UKNet-A-PorterHarvey Nichols
GermanyKaDeWe
Hong KongNet-a-porter
AustraliaDavid Jones
Middle EastBoutique1
On radar of..
Faster outlet growth through leading US sales agency just appointed
Doorsx
Revenue Per Door+
Direct ToConsumer Channel
= A Global Lifestyle Brand !
D x RPD + DTC = GLB
Next big thing…
sunglassesbags
Next: Roll out full brand offering - more sales per customer
shirts denim swimwear dresses
shoes
GlobalAustralianLifestyle
Brand
Simple growth plan
Grow doorsto 300+ + +
today
Expand knitwear
Range
Grow doorsto 600+
+Expand Other Range
+ Retail Stores
Roll out
Blouses & woven topsPants, shorts, leggings
DressesOuterwear
Fashion accessoriesSwimwear Footwear
MensKnit tops
Activewear
ChildrenswearHome
HandbagsLeather accessories
Sleepwear
Retail Outlets x Revenue per Outlet + Margin Expansion from Online & Retail stores
Product roll out
Management biographiesCo-founder and Creative Director
Belynda Macpherson's love of knitwear began at an early age while studying ballet through her childhood and early adolescence. Hand-knitted in cashmere yarns by her mother, Macpherson's staple wardrobe of ballet wraps and leg-warmers were part of herdaily attire for decades.
A corporate career in PR and Marketing in the film industry seduced her away from professional ballet. Management roles with international movie studios such as Universal Pictures, Dreamworks SKG, and later Warner Bros followed. However, it was her roles in television that lead to her to devise and execute creative publicITy campaigns for some of the biggest brands in the world. At 24 she opened the doors to her own boutique PR company Global Artist.
Coming full circle in her thirties, Macpherson launched luxury knitwear label 'Banjo & Matilda' from her creative studios in Bondi Beach in 2008. Combining her love of cashmere, the comfort of knitwear, and theatrics of performance and film, 'Banjo & Matilda' has successfully created a unique niche worldwidefor quirky luxurious and collectable cashmere.
Co-founder and CEO
Ben Macpherson has started 5 businesses, successfully developing and exiting with 3 of the 5 being sold and one resulting in IPO:
• Patenting and founding Voicecard- an innovative voice messaging system.Trade sale to publicly listed company.
• MovieFone Australia - a JV with US based MovieFone, Inc (which was sold to AOL).
• Line56 - trade technology publishing.Trade sale.
• AEG - Australia’s largest talent agency.Listed on the ASX.
• Brightstars Education - largest educatorof performing arts in Australia. Sold the business to Marinya Media (Fairfax family investment vehicle) for a significant amount.
Ben also has significant management and execution experience; acting as either CEO or COO for each business founded; VP for AOL, and, most recently as CMO for fast growing QSR food chain Pie Face.
Ben Macpherson | Banjo & Matilda
76 William St, Paddington NSW 2021 AustraliaOffice + 612 8096 2665 Cell +61413 836 633