Download - Back to Hospitality BTO 2016
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BACKT O H O S P I T A L I T Y
MICHELA MAZZOTTI CINZIA DI MARTINO
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C O N S U L E N T E W E B M A R K E T I N G
T U R I S T I C O & C O P Y W R I T E R ,
S O N O U N A S T O R Y T E L L E R ,
V I A G G I A T R I C E E S O G N A T R I C E
B L O G G E R & W E B D E V E L O P E R
F A C C I O D A T R A M I T E T R A
C H I I L W E B L O V I V E E
C H I V I V E ( A N C H E ) S U L W E B
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Qual è il luogo piùvisitato in assoluto
in Italia?
DOMANDA
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Romeo & Giulietta 1596
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V A L O R I Z Z A R L I
R A C C O N T A R L I
F A R L I R A C C O N T A R E
F A R L I C O N O S C E R E
P U N T I D I F O R Z A
C O N T E N U T I B U Z Z
C O N D I V I S I O N I
S T R U M E N T I 2 0 1 6
SUCCESSOper replicare il
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TURISMO
D R E A M
P L A N
B O O K
G O
S H A R E
oggi
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Sicuri che tanto basta ?
DOMANDA
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OspitalitàPATTO DI RECIPROCITÀ
C H I O S P I T A
C H I È O S P I T A T O
A 3 TRA
territorio struttura
struttura turista
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TivoliLA STRADA DELL'ACQUA
WordOfSouthTUTTO IL SAPORE DEL SUD
CASESTUDY
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DOVE VADO?
QUANDO CI VADO?
COME CI VADO?
CON CHI CI VADO?
QUANTE ESPERIENZE?
QUALI ESPERIENZE?
QUANTO TEMPO MI SERVE?
QUANTO MI COSTA?
COME MI MUOVO?
QUALI ALTRE OPZIONI?
StrategiaPER CREARE LA
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OFFLINEP U N T I D I F O R Z A
P E R S O N A S
A S C O L T A R E
S Q U A D R A
Q U E L L O C H E N O N T I A S P E T T I
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SITO
C H I S I A M O
V I S U A L
S I N C E R I T À
U N I C I T À
V A D E R E T R O A L B E R G H E S E
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BLOGGINGS T O R I E D A L T E R R I T O R I O
E N O G A S T R O N O M I A
C U L T U R A
I N F O U T I L I
I M P R O N T A P E R S O N A L E
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CASESTUDY
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Human To Human
THERE IS NO MORE
B2B OR B2C:
IT'S
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SOCIALR A C C O N T I A M O
B L O G
V I S U A L
L I V E V I D E O
H A S H T A G
C I
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HumanA S Y O U A R E
BE
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ESSERE PIENI DI PROBLEMI
NON CI IMPEDISCE DI
fornire soluzioni
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BACKT O H O S P I T A L I T Y
@MICHELAMAZZOTTI @CINZIADIMARTINO
MICHELAMAZZOTTI. IT CINZIADIMARTINO.IT
Thank you