Download - Babak sorkhpour seminar in 80 8-24
IT - Internet &E-business Transformation
In Golestan Provinceاطالعات – فنآورى
اينترنتالكترونيك تجارت و
گلستان استان درBabak Sorkhpour
سرخپور بابك
2
شده تر پيچيده بسيار ما جهانOur World Has Become More Complex
Mainframe+
Terminals
Old World Order New World (Dis)Order
RISC
Directory Service
Terminals
WorkstationsGUI
File Service
ProtocolsClient/Server
Object Messaging
LANs
Internet
Print Service
Multimedia
Mail Service
Distr. DBMS
Applications
Security
Lines+
Modems
PCs
Mainframe
PortabilityDistr. OLTP
E-Commerce
Euro
Telecommunications
E-Business
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E-Business Trendsالكترونيك تجارت نظام
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… the analysts are predicting an enormous growth in business to business transactionsover the Internet
نمايند مى پيشگويى را اينترنت توسط تجارى روابط آور سرسام رشد تحليلها
Value of transactions
in $B
Business to Consumer (B2C)(Sales of travel services and retail goods)
سيار سرويسهاى و فروشى خرده طريق از مشتٍرى با تجارت
Business to Business (B2B)(Inter-company trade of hard goods
over the Internet)اينترنت در ميانى شركتهاى طريق از فروش
1998 1999 2000 2001 2002 2003 2004
200
400
600
800
1000
1200
1400
… these predictions have recently been backed up by major e-Business initiativesannounced by Ford and GM
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Major Trends عمده روندهاى
70s 80s 90s 00sCost Reductionهزينه كاهشQualityهاكيفييتReengineering
مجدد مهندسىSpeedسرعت Internet
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e-Business Evolution الكترونيك تجارت تكاملى سير
70s 80s 90s 00s
Cost centerارزش با مراكز
StrategicEnabler
استرتژيك سازهاي فعال
ProductivityTool
فرآورش ابزار
Business
Impact
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Major Trendsعمده روندهاى
• Digital Economy د)يجيتال اقتص)اد• Globalization شدن جهانى• New Workforce -- Reverse mentoring جديد كار نيروى• Virtual Enterprise (community) مجازى گذارى سرمايه
• Internet As a Platform for Design, Manufacturing, Supply-
chain Integrationذنچيره – يكپارچگ’ تامين درگاه و يك - ساخت عنوان به اينترنت
طراحى جهت كارى سكوى
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Major Trends• By 2005, 100 million Europeans will spend 173 billion euros shopping online
سال اروپايى 100و 2005در نفر پرداخت 173ميليون خواهند الين آن خريد براي يورو ميليارد .• The advent of a mobile, wireless, data-communications infrastructure marks a new phase
of the Internet – Supernetها شبكه سوپر و اينترنت جديد فاز ساخت بناى زير سيم بى و متحرك ارتباطى سيستمهاى ظهور
بود خواهد• A B2B e-marketplace is an enterprise that brings buyers and sellers within an industry,
geographic region or affinity group together for the purpose of commerce.نوع به توجه بدون را فروشندگان و خريداران كه است اقدامى الكترونيك فروشگاههاى
جغرافيايى مكان ، آورد صنعت مى گردهم تجارت جهت گروهى وابستگيهاى ويا .• Technologies must be flexible to allow “anytime, anywhere” work.
باشند زمانى يا و هرمكان در كار براى انعطاف داراى بايد . فنآوريها• Continuous learning must be institutionalized to fuel constant renewal, discovery and
innovation.شود اجرا اصولى بطور بايد ابداع و اكتشاف ، پايدار نيرو تربيت و تجديد جهت مداوم . آموزش
• Work processes must be easily adjusted, extended and retrenched across organizational گردد . حذف و تمديد ، تنظيم به آسانى بايست مى سازماندهى سير در كارها اجراى فرايند
• The businesses will change more in the next decade than it has in the last five decade. يافت خواهند تغيير بسيار گذشته دهه پنج به نسبت بعدى دهه در تجارتها
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Leadership Modelراهبردى مدلهاى
Focused on strategy استرتژى بر تاكييد Focused on execution اجرا بر تاكييدConstrained by money پول با زمان Constrained by time تحميل با تحميلCautious احتياط Paranoid بصيرت Has a preference for comfort راحتى صداقت Insists on truthتقدم بر اصرارMarket driven فروش براى براى Customer driven حركت حركتمشترىFocused on retention وضعيت حفظ بر توان Focused on recruitment تاكييد افزايش بر تاكييد
Traditional Leadershipسنتى راهبردهاى
E-Business Leadershipالكترونيك تجارت راهبردهاى
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E-Business Perspectiveالكترونيك تجارت انداز چشم
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What Does e-Business Meanالكترونيك معناى تجارت
InformationTechnology
فآورى اطالعات
Knowledge Workersكاربران آگاهى
Business Processes
فرايندهاىتجارى
e-BusinessCustom
ers
ريانشت
م
Suppliers
كنندها پشتيبانى
Partnersشركا
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Global Internet Business Modelجهان م اينترنت تجارت ىدل
Employees
اركنانك
Partners
ركاش
Suppliers
پشتيبانى
Customers
Informationمشتريان
Enterprise
اقتصادى تشكيالت
• Higher customer satisfaction
مشترى رضايت بيشترين• Competitive
agility رقابت در زيركى
• Accelerated time to market
فروش به دادن شتاب• Managed costs
ها هزينه مديريت• Higher employee
efficiencyپرسنل راندمان بيشترين
Ubiquitous ConnectivityUbiquitous Connectivitywhere the Business where the Business
Runs on the NetworkRuns on the Network
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What Is e-Business?چيست؟ الكترونيك مبادالت
e-Business is … Online and traditional business activities that use Internet technologies to support communications, collaboration, service and trade
صورت ( به الكترونيك مبادالت) on lineمبادالت فعاليتهاى و پذيرد مي انجامپشتيبانى جهت , سنتى همكارى, تكنولوژى ارتباطات از بازرگانى و خدمات
. كنند مى استفاده اينترنت
e-Business is about using technology to integrate, streamline and increase communication from customers to suppliers
بين ارتباط افزايش جهت در تكنولوژى كردن كامل براى الكترونيك تجارتميرود كار به كننده توليد و مشترى
1. Buy Side 2. Inside 3. Sell side
Toda
yTo
mor
row
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STAGE 1: Passive infoSTAGE 1: Passive info(e.g.,on-line brochure)
موثر غير اطالعات
STAGE 2: Interactive infoSTAGE 2: Interactive info(e.g., interactive ads, recruiting, locators)
موثر اطالعات
STAGE 3: e-CommerceSTAGE 3: e-Commerce(e.g., purchase goods, on-line registry,
customer self-service)الكترونيكى تجارت
STAGE 4: e-BusinessSTAGE 4: e-Business(e.g., automated distribution,
customized service,incentives)
الكترونيك كار و كسب
Broadly, there are four stages in e-Business sophistication
الكترونيك درتجارت چهارمرحله دارد عموما وجود
Those who have gone all the way to redefine and integrate processes with a cogent e-Business strategy are very satisfied with the results
23% of Fortune 500
29% of Fortune 500
40% of Fortune 500
6% of Fortune 500
2% of Fortune 500No Site
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Mass Production Era
Productivity/ Quality
Era
Virtual Customer Era
Local marketsمحلى 1. بازارهاى
Availabilityاستفاده 1. قابليت
Economies of Scale
اقتصاد 1. معيار
Exportingصادرات1.
Cost per unitواحد 1. در ارزش
Conformance
Reliabilityاطمينان 1. قابلت
Durabilityپايايى
Global presenceنى جها حضور
Value-added solutions
Superior delivery in“zero time”
وقت 1. پايان در مافوق تسليم Production quantity of
“one” Customized services
TQL ISO14000 TQM
QS9000 ISO9000 QAF
As business evolves, the critical factors of the new era will be dictated by e-Business
الكترونيك تجارت وسيله به جديد عصر در كه مهمى فاكتورهاى با تجارتمى يابد شود ديكته مى گسترش
Customers are increasingly deciding what, when, where and how they will purchase goods and services, and demanding them in zero time.
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Multiple E-business Model and Exampleچندگانه الكترونيك مبادالت از مثالى
Covisint Amazon
E-BayPriceLine
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How the Internet is transforming businesses
Suppliers Enterprise Customers/Distributors Consumers
SupplySide
DemandSide
B2B B2CInternet
Extranet
Intranet
Impact on MarketImpact on MarketMarket boundaries are dramatically expanded or eliminated altogether
Transaction costs are reduced, often by orders of magnitude
Transparency of market information is greatly enhanced
Pricing mechanisms become more efficient
Market liquidity is improved
1. Buy Side 2. Inside 3. Sell side
E-Business spans the complete value chain
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…‘Through year-end 2001, more than 70 percent of multinational enterprises will have failed to plan a coherent approach to electronic business, leading to a significant loss of competitiveness.’ (Gartner)
…‘Investigate, validate and plan for e-Business
E-Business Planning: The Five PointsE-Vision:
Ensure the CEO communicatesthe strategic e-business vision
E-Management:Create new structures to co-ordinate e-business activities
E-Plans:Write individual business plans for each e-business market application
E-Review: Constantly review all e-business investments
E-Competition: Account for cyber- competition in the business- planning process
Source: Gartner Group
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B-to-B dominates on-line trade
39 64 101 143 185
717
1,167
2,696
1,823
406
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
2000 2001 2002 2003 2004
Business-to-Consumer Business-to-Business
US eCommerce($ billions)
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B2B dominates Europe as well
9 22 55123
232164
357
1,318
728
74
$0
$200
$400
$600
$800
$1,000
$1,200
$1,400
2000 2001 2002 2003 2004
Business-to-Consumer Business-to-Business
European eCommerce(€ billions)
IT Architecture
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Customers SuppliersPartners Employees
OPERATIONS
SECURITY
Security
Internet Infostructure
Enterprise Applications
Business Information
Computing Environment
“e” Enabled IT Architecture
Intelligent Network
Critical Elements of the Enterprise IT Architecture
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The Old Rules are Changing
n Network is now mission critical
n 80/20 traffic rule no longer applies
n “Power User” base is changing
n Location no longer a factor
n Video conferencing has become widely accepted
n Voice services are a commodity
n Low cost/high bandwidth data services
Changing Use of the Network
n Merging of voice, video, and data
n Network access to customer information is becoming a requirement
n Mobile/wireless computing
n Distributed client/server applications
n Multimedia
n Desktop video
n Integration of voice-mail, fax, and e-mail (Universal Mailbox)
n Internet/intranet
You can’t play the new game with the old rules
Industry Trends/DriversIndustry Trends/Drivers
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“e” Enabled IT Architecture (Business Information)
DATA MODEL
DOC
962
KNOWLEDGE MODEL
SOURCE A
SOURCE B
SOURCE C
SOURCE N
INFORMATION MODEL
INFO USE AINFO USE B
INFO USE N
PIS
EISEUIS
INTERFACE MODELS
Enterprise Portal Views• PIS - Personal Information System
- User Customizable View• EIS - Executive Information System
- A community view based on location, functional area, executive level, or membership in a workgroup or other common interest
• EUIS - End User Information System- Provides a general integrated interface to ‘drill-down’ to specific information ‘Sources’ and ‘Uses’
• Knowledge ‘Use’ View - A comprehensive view of a topic area from across multiple information sources that helps form the context(s) for which it can be used - “Information-Based Decision Making”
• Information ‘Source’ View - Sets of information or data items defined by concepts or facts, often by the source attributes
• Data View - A discreet item or object, an entry in a database field, an image or a document
Operational data is brought together to form
• Strategic data (e.g., customer strategies, commodity strategies)
• Overall performance data (e.g., ppm, ontime delivery, program status)
• Best practice/benchmark data (e.g., engineering data, legal training, employee classification)
• Company-wide reporting data (e.g., financial, tax return, market share)
from which information and knowledge evolve
Data: The Foundation for Information-Based Decision Making
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Architecture and ChangeArchitectures and Changes
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Typical IT Solutions
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Years2000
1,275
2,493
4,040
1997 1998 1999
6,000
1000
2000
3000
4000
5000
6000
Example of Outsourcing in India -- Satyam Computer services
• Low attrition rate = 11.2%* • High moral• Extreme pride• Continuous training
–Mandatory - 80 hours of training per year
• Core values • Embrace diversity• Chairman awarded “E&Y’s Entrepreneur of the Year for Services,” 1999
*As of April 1, 2000
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Conclusions
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The pace of change in e-Business requires an organization that moves quickly
Be FirstDays and hours count (not years
and months)
Be RightSelect the right partners and value
fulfillment model
Be AdaptableLearn fast, move fast
Extremely fast paced
Early movers are rewarded handsomely
Mistakes are penalized quickly
Transparent and often easily imitated
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Critical Success Factors• Senior management/officials buy-in and commitment• Reliable, available, and, flexible network infrastructure• Robust Computing (hardware and software) environment• Process re-engineering expertise• Technical and technology superiority• FAST response to changing environment• Establish yourself as a viable international player:
– Skill and knowledge of advanced technology– Cost– Project management– Speed– Language
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