Download - Ba 257 C3 C2
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Ch. 3, Case 2:Apple, Microsoft, IBM, and Others: The Touch Screen
Comes of AgeTeam 2:
Ali AlsagorAnthony Datollo
Stacy GenelowKevin McNavage
Matthew Vital
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Overview
• WIMP human-computer interfaces– GUI system
• Emerging Technologies– Touch screen
• Corporations– Apple, Microsoft, IBM, and Mitsubishi
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Apple, Inc.
• A multinational-American corporation best-known for their hardware in products
• Touch Screen Tech.– iPhone– iPod Touch– MacBook systems
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Microsoft
• Creative outlooks and breakthrough ideas– Constantly updating
and improvements
• Starwood Hotels & Resorts– W, Westin, and
Méridien hotels
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IBM
• International Business Machines– Multinational
computer, technology, and IT consulting corporation.
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Everywhere Displays Project
• Selected area of touch screen advantage
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Mitsubishi
DiamondTouch TablePersonal touch system
Detectable user identification feature
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More to come…
•Expansion of touch screens•Still-developing user-detectable multi-touch wall systems.
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The Problem
WIMP (Windows, Icons, Menus, and Pointing
Virtual Reality, context-aware computing, perceptual and affective computing, and tangible human interface
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The Problem
• Adaption for new technologies
• Preserving value of current WIMP devices
• Gaining benefits of the new technologies
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Solutions
• Slow transition
• Conducting Surveys
• Keeping WIMP still available
• Dry-Run
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Evaluation of AlternativesSolution 1-Slowly transition what is available now to what will be available in the future.
-Create products that will include the newer technologies
-Host seminars to showcase those new products
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Evaluation of Alternatives
Solution 2- Conduct surveys on what the target market will find beneficial.
-Help gather information in large quantities
-Companies use that information to decide what the consumer would prefer
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Evaluation of Alternatives
Solution 3- Allow older technologies to still be available to the consumers.
-Newer technology is going to make the older technology obsolete.
-New technology creates trends
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Evaluation of Alternatives
Solution 4- Test run of the product in the market.
- Find ways to improve product if there are problems
- Gets the word out about the new product
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Recommendation
• Slow transition: from old to new technology
– Benefits for the customers
– Benefits for the companies
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Benefits for the customers
• Slow transitions allows the customers to:– Get comfortable with new technology
• Example of transition:– Basic cell phone– Touch screen phone (iPhone)– Touch screen computer (MacBook Air)– Projected keyboards (IBM)
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Benefits for the companies
• Slow transition allows the company to:
– Watch new trends
– Develop useful products
– Fix any problems
– Get feedback from the target market
– Plan for future products
– Keep current customers, get new customers
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Possible Results and Obstaclesto Implementation
Problem: WIMP devices replaced by human interface/touch screen technology
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Implementation
• Technology constantly advancing
• Competitive Necessity
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Implementation
Predictions:
Overwhelmed/Frightened by technology
Hard to break routine
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Implementation
• Gradually implement new features
• Old technology made available
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ReferencesAdvancing Usability: (2008). Retrieved Feb. 9, 2010, from
http://advancingusability.wordpress.com/2008/06/03/reality-based-interaction/
IBM About IBM. (2009) Retrieved Feb. 8, 2010 from http://www.ibm.com/ibm/us/en/
Microsoft – Our Commitment to Our Cusomers. (2009) Retrieved Feb. 7, 2010, from http://www.microsoft.com/about/companyinformation/ourbusinesses/business.mspx
Mitsubishi DiamondTouch Table: The-Touch-Screen Grows Up Before Our Eyes. (2009) Retrieved Feb. 10, 2010 from http://www.pcworld.com/article/179612/mitsubishis_diamondtouch_table.html
The Everywhere Displays Project. (2009) Retrieved Feb. 8, 2010, from http://www.research.ibm.com/ed/
The New York Times. Apple Computer Inc. News. (2010). Retrieved Feb. 10, 2010, fromhttp://topics.nytimes.com/top/news/business/companies/apple_computer_inc/index.html
Touchwall: Microsoft’s Inexpensive Wall-Based Multi-Touch Interface. (2008). Retrieved Feb. 10, 2010, from http://techcrunch.com/2008/05/14/microsoft-touchwall-can-inexpensively-turn-any-flat-surface-into-a-multi-touch-display/
Welcome to Microsoft Surface. (2009) Retrieved Feb. 8, 2010 from http://www.aboutmicrosoftsurface.com/
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Questions???