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B2B Precision Marketing Report

Key Findings DeckPublication Date: 5/2011

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What’s In This Deck?

೦ Insights and Best Practices from Top Performers– Top 3 reasons Top Performers use B2B Precision marketing– Top 3 tactics Top Performers use to outperform peers with

B2B Precision marketing initiatives– Most common challenge Top Performers face with B2B

Precision marketing– Top 5 Performance Metrics Top Performers use to measure

the success of B2B Precision marketing initiatives

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Reasons to Implement

೦ Increase customer acquisition

೦ Improve return on marketing investment

೦ Increase customer profitability

೦ Instilling an organizational focus on customer-centricity

೦ Create narrowly-defined customer segmentation schemes

೦ Implement email versioning based on customer data

Value Drivers

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೦ Generation actionable intelligence about potential buyer

೦ Quantifying ROI/value creation

೦ Delivering relevant content via outbound campaigns

Challenges

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೦ Sales conversion rate೦ Click-through rate೦ Email open rate೦ Email unsubscribe rate೦ Cost per lead

Performance Metrics

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