Download - Audience feedback
Audience Feedback
Off Campus Teaser Trailer
After showing a class of around
25 media students my teaser
trailer these are the comments
that they responded with...
Method•I used a focus group to collect my data
•I collected qualitative data; being people’s
comments
•I then created charts to turn my data to
quantitative, this enabled me to see which
comments were most frequent and to see what
people liked and disliked most.
•The sample I used were representative of my
target audience
• they were mixed gender around the ages of 17-
19 years old and so are likely to watch real horror
films.
•There would have been no point in asking people
who are not my target audience as it is important
to find out what my audience like and dislike
about a trailer.
Positive commentsHere is a chart to show some of the positive comments that my
audience had to say about the trailer.
Gore
effct
s
Good
Narra
tive
Good
shot
s
Newsp
aper
clip
s
Text
effec
ts
Soun
dtra
ck &
effec
ts
Susp
ense
bui
ld u
p
Endi
ng0
2
4
6
8
Positive comments continued:
As shown by my chart there was many things that
the audience seemed to like about the trailer,
many aspects were consistently liked such as
gore, narrative, soundtrack and suspense,
however it was the use of shots that were picked
up on most. Shots such as the car scene at the
end and the jumpy cupboard scene, were noted
by the audience as being particularly
conventional of horror and most scary in the
trailer.
Negative commentsHere is a chart to show some of the negative comments that my
audience had to say about the trailer.
Leng
th o
f titl
es a
nd cre
dits
Uncle
ar v
oice
over
s
Newsp
aper
clip
repi
titve
Bad
filte
rs
Too
man
y de
aths
Mus
ic
Uncle
ar n
arra
tive
0
2
4
6
Negative comments continued:
In terms of negative comments it would appear that the
soundtrack and voiceovers are the things that the
audience mostly disliked, they said that the voice-overs
were unclear and recommended that this should be
made louder and that the music should have a
smoother transition when it begins to pick up pace.
Some people were also unsure whether the end music
was very conventional of horror, stating that it
seemed more action like, but this was disputed amongst
the group and some disagreed that it enabled the trailer
to pick up pace better.
In conclusion...•There were many positive comments about my
trailer, some found some parts quite scary which I
think makes it work as a horror trailer.
•Despite various comments about the music I think that
many people were unsure about it because the
transition between the starting music and the action
packed is quite sudden. I think that it enabled the
trailer to pick up pace and fit to the horror genre well.
•However, I think that perhaps too many deaths were
shown in the trailer which gave too much away about
the narrative, instead possibly more information could
have been given about the killer as some of the
audience were left a little confused.