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Attracting Customers Attracting Customers Like Crazy
Presented by Debbie AllenPresented by Debbie Allen‘The Millionaire Entrepreneur Business Builder’
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Trigger EmotionsTrigger EmotionsTrigger EmotionsTrigger Emotions Develop MIND Motivatorsp Trigger the OBLIGATION Factor Build LOYALTY with Memberships Build LOYALTY with Memberships
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Get Savvy with Your MarketingGet Savvy with Your Marketing
Develop a Highly Effective Brand IMAGE
Get Savvy with Your MarketingGet Savvy with Your Marketing
Develop a Highly Effective Brand IMAGE Become More CUSTOMER Focused
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Get Savvy with Your MarketingGet Savvy with Your Marketing
Focus on BENEFITS – Not Just Features
Get Savvy with Your MarketingGet Savvy with Your Marketing
Focus on BENEFITS Not Just Features Connect with an EMOTIONAL Bond
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“W Oft T S H d t B“We Often Try So Hard to Be Like Everyone Else That We y
Lose Our Brilliance.”D bbi All- Debbie Allen
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Refuse to Conform Refuse to Conform ––Dare to be DifferentDare to be Different
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3 Benefits of Working with 3 Benefits of Working with YOUYOU
1. Focus on Your Value
3 Benefits of Working with 3 Benefits of Working with YOUYOU
1. Focus on Your Value 2. Feature Your Strengths 3. Do More to Get More
List 3 Unique Benefits That You Offer
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Don’t Allow Them to Forget YouDon’t Allow Them to Forget You
Marketing = Everything to Promote Biz
Don t Allow Them to Forget YouDon t Allow Them to Forget You
Marketing Everything to Promote Biz Add a PS. to Your Letters and Emails Attract More Customers with Direct Mail
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Powerful Marketing WordsPowerful Marketing Words
New New Announcing Save Big Bargains – FREE Bargains FREE Final Chance At Last
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7 Reasons Why They Do NOT Respond
7 Reasons Why They Do NOT Respond
1. Missed Target or a Poor Message
Do NOT RespondDo NOT Respondg g
2. Failed to Secure Attention3 F il d t P d T t M k t3. Failed to Persuade Target Market
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7 Reasons Why They Do NOT Respond
7 Reasons Why They Do NOT Respond
4. Prospect Doesn’t Believe Promise
Do NOT RespondDo NOT Respond
p5. Insufficient Urgency6 Fi i l C id ti6. Financial Considerations7. Fulfillment From Other Sources
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Your Adverting Must Connect with a Consistent Message andwith a Consistent Message and
Emotional Bond
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5 Steps to Creating Effective Advertisement
5 Steps to Creating Effective Advertisement
1. Promote Only One Product or Service
Effective AdvertisementEffective Advertisement
y2. Develop a Headline with a Strong Benefit
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5 Steps to Creating Eff ti Ad ti t
5 Steps to Creating Eff ti Ad ti t
3. Reinforce Your Headline with Body CopyEffective AdvertisementEffective Advertisement
y py4. Create a Strong Call to Action5 R i d T t5. Revise and Test
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Top 5 Business Card Mistakes to Avoid
Top 5 Business Card Mistakes to Avoid
1. Unflattering or Unprofessional
Mistakes to AvoidMistakes to Avoid
g p2. Not Clearly Defined or Memorable3 O it E ti l I f ti3. Omits Essential Information
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Top 5 Business Card Mi t k t A id
Top 5 Business Card Mi t k t A id
4. Hard to Read or Confusing TextMistakes to AvoidMistakes to Avoid
g5. Lack of Effective Logo or Brand Image
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H D Y How Does Your Business Card Rank?
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Attract Customers to Buy MoreAttract Customers to Buy More
Develop Mind Share … N t J t M k t Sh
yy
Not Just Market Share Lure Them with Promotions
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Attract Customers to Buy MoreAttract Customers to Buy More
Create More Frequency Teach Them How to Consume
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Keep Improving Keep Improving StSt bb St St StepStep--byby--Step …Step …
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Hiking Out of the Grand CanyonHiking Out of the Grand Canyon