ENTREPRENEUSHIP
ATHENS CITY BRANDING
CURRENT SITUATION
LOCISH: Mobile application that acts as an electronic travel guide placing the city's residents in the service of the traveler
INCREDIBLUE: Mobile application which rents boats to stakeholders without the involvement of any intermediary
DOPIOS: mobile application that promises to bring travelers into contact with the life and pulse of the city to intimate them with the locals
ATENISTAS: Voluntary group utilizes the mood of Athenian citizens for creation. Sponsoring only in material goods. The various costs of the actions covered by aid members of subgroups
CURRENT SITUATION IN ATHENS
INNOVATHENS
Municipality of Athens, in addition, lately makes effort to boost entrepreneuship in Athens through Innovathens
Innovathens: it is a program that happens in our city and it is provided to participants contestants free. Their purpose is to support any new innovative idea and help it stand on market.
Innovathens offers:
- Update
- Counseling
- Information on activities and programs for innovation and
entrepreneuship
- Networking with fellow entrepreneuers and colleagues
This is all done through events, technical seminars and competitions
DISADVANTAGES
During our research we found, however, some important drawbacks,
which are suppressive agent in Athens branding. More
specifically:New businesses, which were reported, funded mainly by
foreign organizations and various Greek private initiatives. (e.g.
Attica Ventures, EGG, etc.)
A. Locish: Financing from Silicon Valley
B. Incrediblue: Financing of Greek private namely OPENFUND
The Greek government bodies so far do not support these companies with the overall project results to promote the name of the firm and not Athens as a city.
Municipality of Athens through Innovathens aims to generate business and not in support of already existing ones. Furthermore, there is no clear niche in the whole program.
AMSTERDAM
The Amsterdam Marketing is the close cooperation with local corporate, cultural enterprises and government agencies, to achieve a common goal: to create a strong economic base in the region of Amsterdam, attracting the maximum number of meetings per year.
To accomplish this, A.M. works with public and private organizations, cultural institutions and universities.
The target groups that focuses are:
Residents, Visitors, and Business
Their action is based on research on the current market situation.
ATHENSHOLIC'S RE-BRANDING
Target Groups:Greek and foreign entrepreneuers
Visitors
Citizens of Athens
ATHENSHOLIC'S RE-BRANDING
PURPOSEOur goal is not to become another business like any
other, but to support and promote existing ones.STRATEGY
To achieve this:
Promotion and advertising state enterprizes
Innovathens
Two sections:
A. Creating new businesses
B. Strengthening existingAPPROACH
Social Media
CONTACT WITH US
Our Facebook page: Athens-Holic
Our Emails:
[email protected][email protected]@[email protected]@yahoo.com
OUR NAMES
Katerina Zamani
Fotini Zanni
Charalambos Karanikolas
Natalia Karkatseli
Zoi Mauroeidakou