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Ashley Furniture Marketing Show
Sales in the Digital AgeMiranda McCage, MediaSauce
A limited number of channels
Millions of channels
Control what people see
Everyone has a voice
Whether you request feedback or not...it’s online
69% of people have provided feedback to a brand online, either on their website or through a 3rd-party service.
Source: FEED Digital Experience Report, Razorfish, 2009
69%
31%
Social Media Has Shifted Who People Trust To Influence Their Decisions
Recommendations from people known 90%
Consumer opinions posted online 70%
Brand websites 70%
Editorial content (e.g. newspaper article) 69%
Brand sponsorships 64%
TV 62%
Newspaper 61%
Magazines 59%
Billboards / outdoor advertising 55%
Radio 55%
Emails signed up for 54%
Search engine results ads 41% Source: Nielsen Global Online Consumer Survey, April 2009
The Good News
Consumers are more receptive and actively engaged with brands
than ever before.
65% of consumers say that their digital experience either positively or negatively changed their opinion about a brand.
65%
35%
97%
3%
Source: FEED Digital Experience Report, Razorfish, 2009
Of that group...
97% say that their digital experience influenced whether or not they eventually purchased a product or service from that brand.
5 Digital Engagement Ideas
1. Drive repeat visits with Facebook
5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory
5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas
5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty
5 Digital Engagement Ideas
1. Drive repeat visits with Facebook 2. Leverage Twitter to push inventory3. Crowd-source ideas 4. Blog to gain customer loyalty5. Grow your customer database and increase
repeat visits with targeted emails
Engagement = Brand Affinity
WHAT DO YOU NEED
TO DO NOW?
There are 31 BILLION searches on Google every month.
Recognize the Importance of Search
Understanding Search Basics
PAIDRESULT
PAID RESULT
ORGANIC
Understanding Search Basics
www.yournamehere.com(www.godaddy.com to buy)
Buy Your Primary Domain Name
Monitor What People Are Saying
www.google.com/alerts
http://search.twitter.com
Monitor What People Are Saying
Control Your Brand Presence
http://knowem.com
Get Connected
connect with mediasauceMiranda McCageCell: [email protected]
OR CONNECT WITH ME ONLINE:
www.facebook.com/mirandamccagewww.twitter.com/mirandamccage or @mirandamccagewww.linkedin.com/in/mirandamccage