Download - Ark dc the world2102140745
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DATA CENTRES
Meeting demand without costing the earth
ARK
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INDUSTRIAL REVOLUTION
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Cause and consequenceDATA
REVOLUTION
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TECHNOLOGYENERGY and RESOURCESECONOMIC downturn
Global POWER SHIFT
321
4
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1
Global economic
POWER SHIFT
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1
29.0
20.9
69.3
138.2
G7 E7 G7 E7Source: PwC analysis
2009 2050F
PROJECTED GDPUS$ trillion
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1
NO BRAINERFor emerging economies, choosing the most effective, economical and
efficient means of storage should be a
… and will help to underpin growth
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2
ECONOMIC DOWNTURN
The worst in almost a century
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2
Modern purpose-built data centres help manage costs by offering aLOWER TCO
STOP leveraging available computing power/data
Modernise to stay in the race and save £Money
Partner to ease cost burden
a growth opportunity BUT will require innovative commercial models
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3
ENERGY &RESOURCES
The world has woken up to the need to conserve
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5% of Europe’s annual
energy bill is spent on
COOLING COMPUTERS
3
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€50,000,000,000
… a contentious political issue and a major concern for industry
3This is equal to around
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4Growing demand for
TECHNOLOGY
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41 BILLION SMART
PHONES250 MILLION TABLETS
300 MILLION PCsSold worldwide in 2013
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4
+40m
80s
DOUBLED+40m
+40m
+40m
+40m
+40m
+40m
+40m
+40m
Every 40 months since 80s data stored globally has
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BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA BIG DATA
4
2.5 EXABYTESor 2,500,000,000,000,000,000
bytes were being created each day in 2012
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4
We demand24/7 CONNECTIVITY
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4
Internet/cloud/big data/BYOD/cyber crimeDISRUPTIVE & ENABLING
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THE DATA CENTREOpportunity
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TECHNOLOGY + POWER SHIFT = GROWTHECONOMIC DOWNTURN + ENERGY =
MODERNISATION
80% of all data is in-sourced
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modern purpose-built data centres have
MORE CAPABILITY AT LOWER TCO
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PUE 2.5 PUE 1.25
IN-HOUSE FACILITIES
ARK DATA CENTRES
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PUE 1.25
ARK DATA CENTRES
£1.1 MILLION PER MW PER
YEARand 6,000 TONS of CARBON
SAVING
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THE DATA CENTREWhere it all plugs in....
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“It is not the strongest or the most intelligent who will survive but those who
can best manage change”Charles Darwin
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DATA REVOLUTION
Driving and shaping the
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Effective ADVOCACYMATURE as an industry
TRUSTED business partners
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Effective ADVOCACY
Reach key influencers and get our MESSAGE ACROSS
TECHBUSINESSPOLITICAL
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MATURE as an industry
The way we do businessMUST CHANGE
STANDARDS
TRANSPARENCY
ORGANISE
QUALIFICATIONSCOMMERCIAL/
BUSINESS ACUMEN
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TRUSTED business partners
TRUSTCREDIBILITY + RELIABILITY + INTIMACY
SELF ORIENTATION
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ARK BELIEVESWe can provide the capacity the world needs,
reduce costs and lower the impact on the environment
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“Whether you think you can, or think you can’t—you’re right”
Henry Ford