Download - Argumentation
Argumentative
Essay
Presentation of an argument with PROS and
CONS
To take a STAND and
write to persuade
Persuade people to
change beliefs
ARISTOTLE
Rhetorical Appeals
PATHOS ETHOS LOGOS(Emotional Appeals)
(Ethical Appeal) (Logical Appeals)
Mike
Mike’s mom
LET’S HAVE PIZZA FOR
DINNER
ETHOS(Ethical Appeal)
Ethical appeal is used to establish the writer as fair, open-minded, honest, and knowledgeable about the subject matter. The writer creates a sense of him or herself as trustworthy and credible
(Fair)
(Knowledgeable)
(Considerate)
(Trustworthy)
“Hey mom, I know you’re tired and you probably don’t wanna cook, so I have an idea; let’s order some pizza. You can choose any kind of topping you want, and I have a coupon.”
LOGOS(logical Appeal)
Logical appeal is the strategic use of logic, claims, and evidence to convince an audience of a certain point.
(Thoughtful)
(Good Reasons) (Evidence)
“Hey mom, let's order some pizza tonight. Pizza is really healthy; in fact, I read a medical magazine in which I learnt that all the major groups of food are in pizza.”
PATHOS(Emotional
Appeal)
Emotional appeals target the emotions of the reader to create some kind of connection with the writer. Since humans are in many ways emotional creatures, pathos can be a very powerful strategy in argument.
Feelings
Fear
Pity
Vanity
Loyalty
Prejudice
Happiness
“Hey mom, you know what I’d love?. I’d love pizza; and do you know why I’d love pizza? Because it makes me happy”
THANKS