Table of Contents: November NBIs
1 ARCHITECTUREOther Space Odysseys: Alessandro Poli (Superstudio), Michael Maltzan and Greg Lynn978-3-03778-193-7BORASI
2 ARCHITECTUREDistance and Engagement978-3-03778-196-8VOGT
3 BUSINESS / ECONOMICSBeat the Crisis: 33 Quick Solutions for Your Company 978-1-4419-0822-3SIMON
4 DESIGNUnimark International978-3-03778-184-5CONRADI
5 DESIGNMaharam Agenda978-3-03778-187-6MAHARAM
6 HUMANITIES / PHOTOGRAPHYEast of a New Eden978-3-03778-177-7MINGARD
7 HUMANITIES / PHOTOGRAPHYEast of a New Eden978-3-03778-176-0 MINGARD
8 MATHEMATICSDude, Can You Count?978-1-84882-538-3CONSTANDA
9 PHYSICS, ASTRONOMY / ASTROPHYSICSThe Tunguska Mystery978-0-387-76573-0RUBTSOV
10 POPULAR SCIENCEThe Astronaut's Cookbook
978-1-4419-0623-6BOURLAND
11 POPULAR SCIENCESushi978-1-4419-0617-5MOURITSEN
12 POPULAR SCIENCE, ASTRONOMYThe Cosmic Keyhole978-1-4419-0512-3GATER
13 POPULAR SCIENCE, ASTRONOMYThe 100 Best Targets for Astrophotography978-1-4419-0602-1KIER
14 POPULAR SCIENCE, ASTRONOMYA Spectroscopic Atlas of Bright Stars978-1-4419-0704-2MARTIN
15 POPULAR SCIENCE, ASTRONOMYMoonwalk with Your Eyes978-1-4419-0645-8PLOTNER
16 POPULAR SCIENCE, ASTRONOMYStarlight978-1-4419-0707-3ROBINSON
17 SOCIAL SCIENCESThe Gift Economy978-3-03778-181-4MUSEUM OF MODERN ART
ARCHITECTURE
Other Space Odysseys: Alessandro Poli (Superstudio), Michael Maltzan and Greg Lynn
EDITORS: GIOVANNA BORASI, Canadian Centre for Architecture (CCA), Montreal and MIRKO ZARDINI, Canadian Centre for Architecture (CCA), Montreal
ISBN-13: 978-3-03778-193-7PAGES/ILLUS: approx. 160 p., 150 illus., in color, SoftcoverPRICE: approx. $29.85AVAILABLE (US): November 2009
The book presents, through different odysseys, three responses to the idea of an adventurous journey in space and a future based on technology.After the 1969 lunar mission, architect Alessandro Poli with Superstudio considered it critical to imagine our environment as connected to the new reality of outer space. Their extensive research led to "architettura interplanetaria", a highway to connect the earth and moon as well as "architettura materiale", which focuses on the return to earth.Architect Michael Maltzan is designing the Jet Propulsion Laboratory Administration Building for NASA that challenges existing models for housing scientific research, and proposes a new type of physical environment to facilitate a collaborative research process.Architect Greg Lynn has developed several investigations that imagine new worlds outside our atmosphere and initiated research and design for new terminals on both the earth and the moon, which will connect travelers between these two places.
SELLING POINTS: At the core of the book is material from a significant 2009 CCA acquisition of Italian
architect, artist, and designer Alessandro Poli's drawings and archival holdings dating from 1963 to 1987.
Presents sensational projects by Superstudio, Michael Maltzan and Greg Lynn
MARKET: Architects, designers
SUBJECT: Architects
LOCATION IN BOOKSTORE: Architecture
RELATED TITLES:Taylor,The Architecture of Fumihiko Maki (978-3-7643-6697-1, 2003, $69.95)Borries, Space Time Play (978-3-7643-8414-2, 2007, $49.95)
COMPETITION:Armstrong, Space Architecture (Academy Press, 978-0471864387, 2000, $65.00)Ching, Architecture: Form, Space, & Order (Wiley, 978-0471752165, 2007,
$45.00)
ARCHITECTURE
Distance and EngagementField Trips to Landscapes
AUTHORS: GÜNTHER VOGT, Vogt Landschaftsarchitekten, Zürich and ALICE FOXLEY, Vogt Landschaftsarchitekten
ISBN-13: 978-3-03778-196-8PAGES/ILLUS: approx. 480 p., HardcoverPRICE: approx. $47.85AVAILABLE (US): November 2009
Günther Vogt and his landscape designers bring a lot of passion to their research and to their search for ideas for transforming undesigned sites or tracts of land into landscapes. They don’t want to depend just on knowledge acquired from books. They venture out into the landscape at all times of the day and year and interrogate what they see there. They make room for art and science in their studies and use the same tools to turn their landscape designs into reality. Most of their "field trips" begin out of curiosity based on something they’ve seen, heard, or read. Against this backdrop, they explore, among other things, fortifications in France, the Upper Rhine in Switzerland, and national parks in England.
SELLING POINTS: Takes up where Miniatur und Panorama left off and shows not only what Günther
Vogt is working on but also, and above all, how he works Results of their "field trips," research projects, and practical implementations are
collected in this publication
MARKET: Landschaftsarchitekten, Studenten, Landschaftsliebhaber
SUBJECT: Landscape Architecture
LOCATION IN BOOKSTORE: Architecture
RELATED TITLES:Burton, Private Landscapes (978-1-56898-402-5, 2003, $45.00)Palang, Seasonal Landscapes (978-1-4020-4982-8, 2007, $155.00)
COMPETITION:Strom, Site Engineering for Landscape Architects (Wiley, 978-0470138144, 2009, $90.00) Booth, Residential Landscape Architecture (Prentice Hall, 978-0131140646, 2004, $83.99)
BUSINESS / ECONOMICS
Beat the Crisis: 33 Quick Solutions for Your Company AUTHOR: HERMANN SIMONISBN-13: 978-1-4419-0822-3PAGES/ILLUS: approx. 200 p., 36 illus.,
DustjacketPRICE: approx. $24.50AVAILABLE (US): September 2009
Newspaper columns blare the news daily. There is no doubt that we are struggling through a worldwide economic and financial crisis of a magnitude not witnessed since the Great Depression. In this environment, fraught with danger, no company can afford to take a wait-and-see attitude. One hesitation or misstep can result in the rapid demise of a once stalwart enterprise. Even small miscalculations can topple mighty empires; consider the U.S. auto industry, for example. The severity of the crisis demands that your company understand its causes, diagnose carefully, implement decisively and monitor constantly. However, the crisis also creates chances for companies that learn to assess risk, recognize opportunity and take action quickly. This book is an antidote to the chorus of doom-and-gloom, a manual for business leaders and employees who are ready to fight. In Beat the Crisis, international strategy guru, Hermann Simon, offers 33 practical actions that any company can take immediately. Organized into broad categories—"Changing Customer Needs," "Sales and the Sales Force," "Managing Offers and Prices" and "Services"—Simon shows companies how to focus on the areas where emphatic action can have quick and maximum impact on corporate performance. Drawing from dozens of successful cases around the world, Simon helps readers learn to read the market signals, develop quick solutions, and stay a step ahead of their competitors, while avoiding the pitfalls looming in the crisis. A concluding chapter looks beyond the crisis and considers the longer-term socio-political and business consequences, in which Simon foresees a new era of restraint.
SELLING POINTS: Offers a set of 33 practical strategies, tactics, and tools that any company can use
now to survive the financial and economic crisis Packed with examples from companies large and small, well-known and obscure,
from the US and around the world Considers long-term consequences of the current crisis and how companies can
thrive in the future
MARKET: Business leaders, owners, entrepreneurs, managers, and employees in all types of organizations; Corporate controllers, management consultants, financial services and HR professionals; Professors, researchers, and students of strategic management and organizational behavior; General readers concerned with the financial/economic crisis and its impact on business
SUBJECTS: Management/Business for Professionals; Business/Management Science, general; Organization/Planning
LOCATION IN BOOKSTORE: Business / Economics
RELATED TITLES:McKenzie, Why Popcorn Costs So Much at the Movies (978-0-387-76999-8, 2008, $27.99) Kotler, B2B Brand Management (978-3-540-25360-0, 2006, $49.95) Raulerson, Building Routes to Customers (978-0-387-79950-6, 2009, $39.95) Pal, The Agile Enterprise (978-0-387-24373-3, 2005, $44.95)
COMPETITION:Schiff, Crash Proof: How to Profit from the Coming Economic Collapse (Wiley, 978-
0470043608, 2007, $27.95) Dent, The Great Depression Ahead: How to Prosper in the Crash Following the Greatest
Boom in History (Simon & Schuster, 978-1416588986, 2009, $27.00) Dotlich, Leading in Times of Crisis (Jossey-Bass, 978-0470402306, 2009, $29.95)
DESIGN
Unimark InternationalThe Design of Business and the Business of Design
AUTHOR: JANET CONRADI, State University of New York at Fredonia, NY, USA
ISBN-13: 978-3-03778-184-5PAGES/ILLUS: approx. 250 p., 150 illus., 100 in color, HardcoverPRICE: approx. $67.35AVAILABLE (US): November 2009
Unimark International was a firm with global reach, with eleven offices in five different countries. Its use of the most modern design approaches and latest marketing methods quickly made it famous and unrivaled. Its clients were international corporations like Gillette, Jaguar, Ferrero, Knoll International, Olivetti, Pirelli, Ranx Xerox, Unilever, IBM, as well as American Airlines and Ford, for which it created visual corporate identities that are still in use today.Unimark was known for always using the latest technological innovations and for using computers long before anyone else. With their visual outlook, Unimark designers had a defining influence on our environment; they left an enduring legacy with their practice and their theory. Many Unimark designers have been honored with international awards for their achievements. A distinctive hallmark of Unimark design is the systematic use of the Helvetica typeface for the corporate identity of firms.The success of Unimark International, which is documented here for the first time, points the way for designers and the marketing sector today.
SELLING POINTS: With a foreword by the internationally recognized designer and founder of the firm,
Massimo Vignelli Interviews with contemporaries and founding members of Unimark Unpublished material from the Unimark archive, knowledgeably presented
MARKET: Architects, students
SUBJECTS: Architects; Building Types and Functions
LOCATION IN BOOKSTORE: Architecture, Design, Graphic Design
RELATED TITLES:Frame Publishers, Curiosity (978-3-7643-6743-5, 2002, $53.95)Jodidio, Valode & Pistre Architects (978-3-7643-7200-2, 2006, $95.00)
COMPETITION:Addis, Creativity and Innovation (Architectural Press, 978-0750642101, 2001, $125.00)Boyle, Design Project Management (Ashgate Publishing, 978-0754618317, 2003,
$120.00)
DESIGN
Maharam AgendaEDITOR: MAHARAM, New York, USAISBN-13: 978-3-03778-187-6PAGES/ILLUS: approx. 255 p., 200 illus., in color,
HardcoverPRICE: approx. $89.95AVAILABLE (US): October 2009
First renowned as a supplier of theatrical textiles to Broadway and beyond, Maharam pioneered the concept of engineered textiles for interior applications in the sixties, and is the world's leading provider of textiles to commercial architects and interior designers. Maharam takes a holistic view of design, embracing a range of disciplines including architecture and interiors, furniture, fashion, accessories, graphic and digital media. The Maharam Design Studio oversees the cultivation of an extensive textile collection, ranging from re-editions of enduring designs of the twentieth century's most noted multidisciplinary visionaries to textile-based collaborations with industry outsiders across varied disciplines, including Konstantin Grcic, Hella Jongerius, Maira Kalman, Bruce Mau, Jasper Morrison, Nike and Paul Smith, among others. The publication provides a comprehensive overview of the company's history, cultural markers and design projects. Abstracted product applications are featured through "Useless Objects", a collaboration with Jasper Morrison.
SELLING POINTS: A comprehensive survey of the world of design of this renowned textile
manufacturer Contains objects designed by Jasper Morrison especially for this publication
MARKET: Designers, architects, artists
SUBJECTS: Design, general; Interior Architecture and Design; Industrial Design
LOCATION IN BOOKSTORE: Design
RELATED TITLES:Frame Publishers, Curiosity (978-3-7643-6743-5, 2002, $53.95)Jodidio, Valode & Pistre Architects (978-3-7643-7200-2, 2006, $95.00)
COMPETITION:Addis, Creativity and Innovation (Architectural Press, 978-0750642101, 2001, $125.00)Boyle, Design Project Management (Ashgate Publishing, 978-0754618317, 2003, $120.00)
HUMANITIES / PHOTOGRAPHY
East of a New EdenAUTHORS: YANN MINGARD and ALBAN KAKULYAISBN-13: 978-3-03778-177-7 (Parallel 978-3-03778-176-0,
Hardcover) PAGES/ILLUS: approx. 320 p., 150 illus., in color, SoftcoverPRICE: approx. $52.35AVAILABLE (US): November 2009
Europe’s new eastern borders stretch from the Baltic Sea to the Black Sea – 1,600 heavily guarded kilometers between former "fraternal countries." The photographers Yann Mingard and Alban Kakulya spent one and a half months on the road; one of them traveled down from the North and the other up from the South in an effort to document the places and landscapes that mark the end of the Western world. On their journey, they photographed the landscape as well as the border posts with their soldiers and their refugees seized at the frontier, and documented a reality defined in far-away Strasbourg, Brussels, and elsewhere. Explanatory maps and satellite images are juxtaposed with the striking photographs.
SELLING POINTS: Articles by political scientists, security experts, sociologists, human rights specialists,
and philosophers, as well as literary texts round out this photographic survey of the EU’s Eastern European external borders
High-quality images of both landscapes and life in Eastern Europe
MARKET: Amateur and professional photographers
SUBJECT: Photography
LOCATION IN BOOKSTORE: Humanities / Photography
RELATED TITLES:Bachen, Forget Me Not (978-1-56898-619-7, 2006, $18.95)Heinrich, Basics Architectural Photography (978-3-7643-8666-5, 2009, $19.95)
COMPETITION:Prodger, Impressionist Camera (Merrell, 978-1858943312, 2006, $75.00)Smith, Cool Hotels Best of Europe (teNeues, 978-3832792350, 2008, $95.00)
HUMANITIES / PHOTOGRAPHY
East of a New EdenAUTHORS: YANN MINGARD and ALBAN KAKULYAISBN-13: 978-3-03778-176-0 PAGES/ILLUS: approx. 320 p., HardcoverPRICE: approx. $88.95AVAILABLE (US): November 2009
Europe’s new eastern borders stretch from the Baltic Sea to the Black Sea – 1,600 heavily guarded kilometers between former "fraternal countries." The photographers Yann Mingard and Alban Kakulya spent one and a half months on the road; one of them traveled down from the North and the other up from the South in an effort to document the places and landscapes that mark the end of the Western world. On their journey, they photographed the landscape as well as the border posts with their soldiers and their refugees seized at the frontier, and documented a reality defined in far-away Strasbourg, Brussels, and elsewhere. Explanatory maps and satellite images are juxtaposed with the striking photographs.
SELLING POINTS: Articles by political scientists, security experts, sociologists, human rights specialists,
and philosophers, as well as literary texts round out this photographic survey of the EU’s Eastern European external borders
High-quality images of both landscapes and life in Eastern Europe
MARKET: Amateur and professional photographers
SUBJECT: Photography
LOCATION IN BOOKSTORE: Humanities / Photography
RELATED TITLES:Bachen, Forget Me Not (978-1-56898-619-7, 2006, $18.95)Heinrich, Basics Architectural Photography (978-3-7643-8666-5, 2009, $19.95)
COMPETITION:Prodger, Impressionist Camera (Merrell, 978-1858943312, 2006, $75.00)Smith, Cool Hotels Best of Europe (teNeues, 978-3832792350, 2008, $95.00)
MATHEMATICS
Dude, Can You Count?AUTHOR: CHRISTIAN CONSTANDA, University of Tulsa, OK, USAISBN-13: 978-1-84882-538-3PAGES/ILLUS: approx. 310 p., 25 illus., DustjacketPRICE: approx. $49.95AVAILABLE (US): October 2009
Loosely speaking, Dude, Can You Count? is Algebra Class meets The Hitchhiker’s Guide to the Galaxy. Its unusual central character, JJ, who claims to have a unique vantage position from which he can measure and monitor humanity’s progress, offers a satirical evaluation of the public’s attitude to numeracy and logic, highlighting a few questionable aspects of society and its institutions. Could JJ be right in his assessment of our future prospects? His last act is a call to the readers to make up their own minds and reflect on the importance of what is arguably the most powerful weapon against ignorance: a sound mathematical education. This quirky volume may not solve the major problems facing us today, but should inspire anyone with an inquisitive mind and an interest in learning to think about them.
SELLING POINTS: Exciting blend of animated conversation, fact, humor, wit, and light scholarly
argument, Presents elementary challenges, all fused together by a free-flowing and entertaining
narrative
MARKET: Designers, architects, artists
SUBJECTS: Mathematics, general; Algebra; Geometry
LOCATION IN BOOKSTORE: Mathematics
RELATED TITLES:Soifer, The Mathematical Coloring Book (978-0387746401, 2008, $59.95)Evans, Analytic Methods for Partial Differential Equations (Springer Undergraduate
Mathematics Series) (978-3540761242, 2007, $44.95)
COMPETITION:Pickover, Wonders of Numbers: Adventures in Mathematics, Mind, and Meaning (Oxford
University Press, USA, 978-0195157994, 2008, $24.99)Handley, Speed Mathematics: Secret Skills for Quick Calculation (Wiley, 978-
0471467311, 2003, $14.95)
PHYSICS, ASTRONOMY / ASTROPHYSICS
The Tunguska MysteryAUTHORS: VLADIMIR RUBTSOV, Kharkov, UkraineISBN-13: 978-0-387-76573-0PAGES/ILLUS: approx. 250 p., 49 illus., 11 in color,
HardcoverPRICE: approx. $29.95AVAILABLE (US): August 2009
This is the only book written in the English language on Tunguska studies in the former Soviet Union and new independent states that is entirely based on first-hand accounts of serious researchers directly engaged in these studies. The book is objective and pays attention to both conventional and unconventional theories of the Tunguska space body’s origin.
SELLING POINTS: Devoid of the pseudoscientific arguments that are rather typical for the "UFO-
oriented" Tunguska books published in the West Up-to-date and comprehensive
MARKET: Astronomy enthusiasts, readers of National Geograpic and popular science magazines.
SUBJECTS: Astronomy; Popular Science in Astronomy; Extraterrestrial Physics, Space Sciences
LOCATION IN BOOKSTORE: Physics/Astronomy, Astronomy / Astrophysics
RELATED TITLES:Maunder, Lights in the Sky (978-1-84628-562-2, 2007, $29.95)Condon, Selected Scientific Papers (978-0-387-97420-0, 1991, $179.00)
COMPETITION:Verma, The Mystery of the Tunguska Fireball (Totem Books, 978-1840467284, 2006,
$11.95)Walton, Tunguska (BookSurge Publishing, 978-1419647116, 2006, $19.99) Coleman, Great Balls of Fire- A unified theory of ball lightning, UFOs, Tunguska and other
nomalous lights (Lulu.com, 978-1411612761, 2005, $24.99) Tositti, A Multitracer Study of Peat Profiles from Tunguska, Siberia E-BOOK (Elsevier,
2006, $7.95)
POPULAR SCIENCE
The Astronaut's CookbookTales, Recipes, and More
AUTHORS: CHARLES T. BOURLAND, Osceola, MO, USA and GREGORY L. VOGT, Friendsworth, TX, USA
ISBN-13: 978-1-4419-0623-6PAGES/ILLUS: approx. 240 p., 60 illus., in color, Special typePRICE: approx. $29.95AVAILABLE (US): October 2009
Astronauts, cosmonauts, and a very limited number of people have experienced eating space food due to the unique processing and packaging required for space travel. This book allows anyone with a normal kitchen to prepare space food. Since some of the processing such as freeze dehydration, and packaging cannot be accomplished in the normal kitchen, many of the recipes will not produce the food that would be launched in space, but will prepare food similar to what the astronauts would eat after they had added the water to the food in space. Many of the space foods are prepared to the point of ready to eat, and then frozen and freeze dried. Food preparation in this book stops at the point of ready to eat before the freezing and dehydrating takes place.Recipes in this book are extracted from the NASA food specifications and modified for preparation in a normal kitchen. Interesting tidbits of space food history will be spread throughout the book. Examples like; did NASA invent Tang?, who was the first person to eat in space?, the Gemini sandwich fiasco, why there is no alcohol in U.S. space food systems, astronauts favorite food, etc.
SELLING POINTS: A first of its kind; a truly unique product which will be a mix of NASA lore, legend, diet
information, and space food facts Bourland has many years of experience in NASA food technology programs and will
make recipes as authentic as possible Includes favorite recipes of astronauts obtained by the authors Special sections will tell about the Russian space food program and show how to
grow your own mission food (vegetables) Contains much original information not published elsewhere
MARKET: Those with general interest in planetary science, physics, space technology, food science, and culinary science
SUBJECTS: Extraterrestrial Physics, Space Sciences; Popular Science in Astronomy; Aerospace Technology and Astronautics
LOCATION IN BOOKSTORE: Popular Science
RELATED TITLES:
Thomas, US Spacesuits (978-0-387-27919-0, 2005, $39.95) van Pelt, Space Tourism (978-0-387-40213-0, 2005, $27.50) Evans, NASA's Voyager Missions (978-1-85233-745-2, 2003, $39.95)
COMPETITION:DK Publishing, Space Shuttle: The First 20 Years (DK Publishing, 978-0-789-48425-3,
2002, $15.99)Jones, Sky Walking: An Astronaut's Memoir (HarperCollins, 978-0060851521, 2006,
$26.95)
POPULAR SCIENCE
SushiFood for the Eye, The Body & The Soul
AUTHOR: OLE G. MOURITSEN, University of Southern Denmark, Odense, Denmark
ISBN-13: 978-1-4419-0617-5PAGES/ILLUS: approx. 330 p., HardcoverPRICE: approx. $35.00AVAILABLE (US): August 2009
A lifetime’s interest in, and fascination with, the central place of sushi in Japanese culinary culture animates this book in which Ole Mouritsen shares with the reader both his passion for it and his knowledge of its scientific underpinnings. In the last few decades, sushi has established itself as an important contributor to international cuisine and is slowly making its way into the home kitchen. Based on his own experience as an amateur chef, the author offers inspiring insights into how one can easily create an enjoyable, harmonious meal, how to choose and prepare raw ingredients, which techniques and tools to use, and how to arrange and present the various dishes.
SELLING POINTS: Demystifies physical chemistry that underlies the handling and preparation of the
raw ingredients used to make sushi in simple terms Far-reaching subject matter applicable and accessible to both intellectually-curious
amateurs and highly-trained chefs alike
SUBJECTS: Sushi lovers, chefs, nutritionists, students and teachers culinary school
LOCATION IN BOOKSTORE: Cooking/Japanese
RELATED TITLES:Barham, The Science of Cooking (978-3-540-67466-5, 2001, $49.95) Hartel, Food Bites: The Science of the Foods We Eat (978-0-387-75844-2, 2008, $29.95)
COMPETITION:Corson, The Story of Sushi: An Unlikely Saga of Raw Fish and Rice (Harper Perennial,
978-0060883515, 2008, $14.95) Robinson, Izakaya (Kodansha International, 978-4770030658, 2008, $25.00) Andoh, Washoku: Recipes From The Japanese Home Kitchen (Ten Speed Press, 978-
1580085199, 2005, $35.00)
POPULAR SCIENCE, ASTRONOMY
The Cosmic KeyholeHow Astronomy Is Unlocking the Secrets of the Universe
AUTHOR: WILL GATER, Devon, UKISBN-13: 978-1-4419-0512-3PAGES/ILLUS: approx. 230 p., 20 illus., in color,
HardcoverPRICE: approx. $29.95AVAILABLE (US): August 2009
In the last thirty years humans have probed the Universe, explored the Solar System and visited with spacecraft some of the most incredible places humans have ever laid eyes upon. We have expanded our knowledge slowly and surely, but still now only see a glimpse of the bigger picture. The Cosmic Keyhole explores the big discoveries of recent years and asks what’s next? How prolific is life in the Universe? How far back to the Big Bang can we probe? And what hidden treasures still await us in the hidden corners of our Solar System?
SELLING POINTS: A friendly style which doesn’t assume a great amount of knowledge Focuses on some of the most important discoveries but also discoveries which
people are most interested in Interviews with the people who made the discoveries with their own insight and
analysis Asks some important questions on the prevalence of life, the future of modern
astrophysical problems and what we might discover in the far off reaches of our Solar System
MARKET: Interested individuals, amateur astronomers, scientists, anyone interested in how our understanding of the Universe is progressing
SUBJECTS: Astronomy, Astrophysics and Cosmology; Popular Science in Astronomy; Planetology
LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy
RELATED TITLES:Eales, Origins (978-1-864628-401-4, 2006, $29.95)Levin, Calibrating the Cosmos (978-0-387-30778-7, 2006, $29.95)
COMPETITION:Moore, 50 Years in Space: What We Thought Then What We Know Now (Artist's and
Photographers' Press Ltd, 978-1904332602, 2006, $12.95)Hardy, Futures (Collins Design, 978-0060730383, 2004, $24.95)
POPULAR SCIENCE, ASTRONOMY
The 100 Best Targets for AstrophotographyA Monthly Guide for CCD Imaging with Amateur Telescopes
AUTHOR: RUBEN KIER, Orange, CT, USAISBN-13: 978-1-4419-0602-1PAGES/ILLUS: approx. 250 p., 115 illus., in color,
SoftcoverPRICE: $34.95AVAILABLE (US): August 2009
This book reveals, for each month of the year, the choicest celestial treasures within the reach of a commercial CCD camera. Helpful hints and advice on framing, exposures, and filters are included. Each deep sky object is explained in beautiful detail, so that observers will gain a richer understanding of these astronomical objects.This is not a book that dwells on the technology of CCD, Webcam, wet, or other types of astrophotography. Neither is it a book about in-depth computer processing of the images (although this topic is included). Detailed discussions of these topics can be found in other publications. This book focuses on what northern latitude objects to image at any given time of the year to get the most spectacular results.
SELLING POINTS: Organized into monthly chapters so readers can quickly find the best targets for any
night of the year Helps readers to locate and quickly identify objects that will be both easy to image
and provide great visual appeal
MARKET: Amateur and practical astronomers
SUBJECTS: Astronomy; Popular Science in Astronomy
LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy
RELATED TITLES:Parker, Making Beautiful Deep-Sky Images (978-0-387-71352-6, 2008, $34.95) Stuart, CCD Astrophotography (978-0-387-26241-3, 2006, $34.95)
COMPETITION:Wodaski, The New CCD Astronomy (Multimedia Madness Inc, 978-0971123700, 2002, $49.95)Gendler, A Year in the Life of the Universe (Voyageur Press, 978-0760326428, 2006, $24.95)
POPULAR SCIENCE, ASTRONOMY
A Spectroscopic Atlas of Bright StarsA Pocket Field Guide
AUTHOR: JACK MARTIN, London, UKISBN-13: 978-1-4419-0704-2PAGES/ILLUS: approx. 210 p., 90 illus.,
SoftcoverPRICE: approx. $29.95AVAILABLE (US): October 2009
A Spectroscopic Atlas of the Stars: A Pocket Field Guide is a standard reference book for all amateur astronomers interested in practical spectroscopy or spectrography. For the first time in one place, it identifies more than 70 (northern hemisphere) bright stars that are suitable observational targets for both amateurs and astronomy students.Finder charts are provided for locating these sometimes-familiar stars. Data for each star includes labelled stellar spectra, a spectral profile with spectral lines identified. These are conveniently laid out on a single page, opposite tables of spectroscopic properties, and lines and wavelengths identified. Each star has a one-paragraph summary of its type and appearance.This is the first Spectral Atlas designed for amateur astronomers. It is equally relevant to college undergraduates, being intended to familiarize astronomers of any age and level of knowledge with labelled stellar spectra and their different properties. It contains much information about stars which is hard to find or inaccessible to most people.
SELLING POINTS: The first amateur atlas to chart the observable spectroscopic stars An essential tool for all amateur astronomers interested in practical spectroscopy Contains spectroscopic images, profiles and data on bright and familiar naked eye
stars
MARKET: Amateur and practical astronomy, as well as, astronomy students.
SUBJECTS: Astronomy; Popular Science in Astronomy
LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy
RELATED TITLES:Tonkin, Practical Amateur Spectroscopy (978-1-85233-489-5, 2002, $39.95) Robinson, Spectroscopy: Key to the Stars (978-0-387-36786-6, 2007, $29.95)
COMPETITION:Mullaney, The Cambridge Double Star Atlas (Cambridge University Press, 978-
0521493437, 2009, $35.00)
Sinnot, Sky & Telescope's Pocket Sky Atlas (Sky Publishing, 978-1931559317, 2006, $19.95)
POPULAR SCIENCE, ASTRONOMY
Moonwalk with Your EyesA Pocket Field Guide
AUTHOR: TAMMY PLOTNER, Caledonia, OH, USAISBN-13: 978-1-4419-0645-8PAGES/ILLUS: approx. 220 p., 100 illus., SoftcoverPRICE: approx. $29.95AVAILABLE (US): September 2009
Of all the many things we can look at in the night sky, the Moon is one of the richest in its ever-changing detail, as changes in light and shadow daily transform what you can see of every feature. Whether you use binoculars, a small telescope or a large one,you will find the Moon offers new horizons rich in exploration opportunities. Moonwalk with Your Eyes guides the reader quickly through lunar basics: how to determine the lunar day and what lunar terminology you might encounter here and in other books. From there you’ll be taken on a guided visual journey that encompasses what can be seen at any given time for all levels of observers. Moonwalk with Your Eyes features high-quality annotated photographs and solid background information to help the reader understand many lunar phenomena. Here is a guide that allows those who simply gaze at the Moon to find a deeper appreciation of it; for those who use binoculars and small telescopes, this is a comprehensive guide to identifying what can be seen; and advanced observers will be challenged with a rare quality look at areas of the Moon that are not covered by other lunar guide books.
SELLING POINTS: Includes 'crater hopping' instructions and maps to locate lunar features, even some
that are not included in today's computer-controlled telescope databases Identifies for viewers of all levels what can be observed using a range of different
sized telescopes and binoculars Contains challenging features not found in other lunar observing books that will
appeal even to veteran lunar observers
MARKET: Amateur and practical astronomers
SUBJECTS: Astronomy; Popular Science in Astronomy
LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy
RELATED TITLES:Plotner, The Night Sky Companion - A Yearly Guide to Sky-Watching 2008-2009 (978-0-
387-71608-4, 2007, $29.95) Grego, The Moon and How to Observe It (978-1-85233-748-3, 2005, $34.95) Wlasuk, Observing the Moon (978-1-85233-193-1, 2000, $44.95)
COMPETITION:
Cherrington, Exploring the Moon Through Binoculars and Small Telescopes (Dover, 978-0486244914, 19.95)
Wood, The Modern Moon: A Personal View (Sky Publishing, 978-0933346994, 2004, $44.95)
POPULAR SCIENCE, ASTRONOMY
StarlightAn Introduction to Stellar Physics for Amateurs
AUTHOR: KEITH ROBINSON, Fellow, Royal Astronomical Society, UK
ISBN-13: 978-1-4419-0707-3PAGES/ILLUS: approx. 255 p., 135 illus., SoftcoverPRICE: approx. $34.95AVAILABLE (US): November 2009
This is a book about the physics of stars and starlight. The story of starlight is truly fascinating. Astronomers analyse and interpret the light from stars using photometry and spectroscopy, then inspirational detective work combines with the laws of physics to reveal the temperatures, masses, luminosities and outer structure of these far away points of light. The laws of physics themselves enable us to journey to the very centre of a star and to understand its inner structure and source of energy! Starlight provides an in-depth study of stellar astrophysics that requires only basic high school mathematics and physics, making it accessible to all amateur astronomers. Starlight teaches amateur astronomers about the physics of stars and starlight in a friendly, easy-to-read way. The reader will take away a profoundly deeper understanding of this truly fascinating subject – and find his practical observations more rewarding and fulfilling as a result.
SELLING POINTS: Shows the reader how to explore and understand physical concepts using nothing
more than a pocket calculator Will enable readers to better understand professional research publications, opening
up a whole world of fascinating literature to them
MARKET: Amateur and Practical astronomers
SUBJECTS: Popular Science in Astronomy; Astronomy
LOCATION IN BOOKSTORE: Popular Science, Popular Science / Astronomy
RELATED TITLES:Robinson, Spectroscopy: the Key to the Stars (978-0-387-36786-6, 2007, $32.95)Tonkin: Practical Amateur Spectroscopy (978-1-85233-489-5, 2002, $44.95)
COMPETITION:Bohm, An Introduction to Stellar Astrophysics (CUP, 521348706, 2003, $38.00) Phillips, The Physics of Stars (Wiley, 0471987980, 1999, $60.00)
SOCIAL SCIENCES
The Gift EconomyEDITORS: MUSEUM OF MODERN ART, New York, USA and
COLUMBIA UNIVERSITY, New York, USAISBN-13: 978-3-03778-181-4PAGES/ILLUS: aprox. 255 p., 100 illus., 80 in color., SoftcoverPRICE: approx. $44.85AVAILABLE (US): October 2009
The last decade was largely defined by consumption and greed. An untold story, however, is the rise in benevolent giving seen in institutional, public and private sectors. Such characteristics as altruism and duty are now as influential as self-interest. The geography of aid has also broadened; networks of NGOs now supplement philanthropy and the global operations of official channels. It has become a crucial counterpart of authorized programs; agencies that provide vital services rely on contributions to augment official doctrines. Yet, the current recession threatens to limit support, diminishing aid at this critical moment when distress is increasing. A new culture of giving that includes volunteering and action, coupled with accumulated expertise may enable imminent needs to be met. The Gift Economy presents aid's history as an index of past and current relationships, indicating how its future promises a significant global role.
SELLING POINTS: Profound examination of economic significance of
giving Publication on current global economic situation Economic facts and figures in neat graphic charts
SUBJECT: Social Sciences, general
LOCATION IN BOOKSTORE: Social Sciences
RELATED TITLES:Kotler and Pfoertsch, B2B Brand Management (978-3-540-25360-0, 2006, $49.95) Raulerson, et al., Building Routes to Customers (978-0-387-79950-6, 2009, $39.95)
COMPETITION:Schiff, Crash Proof: How to Profit from the Coming Economic Collapse (Wiley, 978-
0470043608, 2007, $27.95) Dent, The Great Depression Ahead: How to Prosper in the Crash Following the Greatest
Boom in History (Simon & Schuster, 978-1416588986, 2009, $27.00)