APRIL 2016
PRESSINFORMATION REVIEW OF THE EUROCUCINA 2016
GRASS GmbH Movement Systems Press contact, Grass Platz 1, 6973 Höchst Phone +43 (0) 5578 701-0 Fax +43 (0) 5578 701-59 E-mail [email protected] www.grass.eu ENGLISH
GRASS – PRESSINFORMATION » REVIEW OF THE EUROCUCINA 2016 « APRIL 2016
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Salone del Mobile/EuroCucina 2016:
Trendsetters and traditionalists place their confidence
in GRASS movement systems
After six intensive days the EuroCucina 2016 at the Salone del
Mobile drew to a close on 17 April – with a new visitor record
and abundant design inspirations for kitchens. Two megatrends
dominated the many innovations of kitchen manufacturers in
Milan; kitchens and living areas are increasingly merging with
living areas, and they are also becoming more individual. It is
not surprising that the ranks of manufacturers who use GRASS
movement systems in their furniture are constantly growing, as
the elegant, linear and convenient products can be flexibly inte-
grated into a wide range of design concepts. Visitors to the Eu-
roCucina 2016 were able to experience this quality first hand at
the stands of almost 50 exhibitors.
More than 370,000 were registered at the Salone del Mobile, which
makes Milan the international hub of the furniture world every year. The
trends of years to come are defined on the exhibition grounds and in the
various showrooms as well as at special exhibitions in the city centre.
Even if the EuroCucina 2016 did not reveal any great surprises, innova-
tion was expressed in the details and clever designs on show at the
stands of the more than 120 exhibitors.
Kitchens and living areas are becoming one
For some time now kitchens and living areas have been merging togeth-
er. This development was omnipresent at the EuroCucina. It was
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demonstrated in the colours, materials and the way that kitchen furni-
ture is integrated into its environment. Dark, warm, earthy tones are
combined with accessories in copper or gold. Shelf elements break up
the rows of kitchen units. The cooking areas are either prominently dis-
played or discreetly concealed. The German manufacturer Leicht
Küchen, for example, had a kitchen on show that was only recognisable
as a kitchen when the doors were opened. Otherwise the Leicht exhibits
stood out from those of other suppliers, whose stands mainly featured
dark colour schemes, and light and lively niches were the themes that
hallmarked the design of the Leicht products. Inside the furniture, the
GRASS Nova Pro Scala Crystal comprehensive drawer system continued
this approach.
Linear, geometric forms were the distinguishing features of Dada
that used several GRASS products for its varied presentation. The ele-
gant Tiomos hinge was also used as well as the cubist Vionaro drawer
system, which is based on the Dynapro concealed slide system. One
highlight of the Dada show presentation was the Armani kitchen that
combines solid materials such as marble and metal in surprising filigree
designs. Convenient GRASS drawer systems were also on show at the
Euromobil stand, where open and glazed cabinets created a living area
feel.
Trend theme no. 1: Individualisation
Stosa virtually perfectly demonstrates how individual kitchens can be,
as the exhibits featured almost every kind of style, ranging from con-
temporary hipster kitchens with a rustic style to neoclassical models. At
the IBK stand visitors were also able to see for themselves the perfect
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options which the GRASS products offer kitchen manufacturers for de-
veloping flexible and individual furniture. The Italian manufacturer of-
fered individualisation in its purest form; a cabinet with different, ex-
changeable surfaces that creates a comprehensive range of aesthetic
components. Inside the furniture the individualisation options seamlessly
continued with Nova Pro Scala – IBK showed how the drawer side of the
drawer system can be customised to suit individual preferences in sec-
onds.
One system, flexible but easily customised – this concept that GRASS
implemented with the greatest artistry with Nova Pro Scala was also on
show at the Valcucine stand. The fronts and drawers of the models
made by this Italian company can be replaced with minimum effort. In-
dividualisation was demonstrated here with four different style worlds
that appeal to different customer types. A special, convenient solution
was developed in collaboration with GRASS for innovative kitchen users;
it was possible to operate the Sensomatic damping system by foot with
a motion sensor, a feature which is extremely practical when the chef's
hands are both full.
Individuality was also the dominating theme at the GAMADECOR
stand, which focused on a material collection - various drawer sides and
stoneware of the parent company PORCELANOSA. The Spanish company
demonstrated how these materials define the character of the kitchen
with different kitchens grouped around the material collections, and in
which Vionaro and Dynapro as well as Tiomos ensured smooth, high-
quality movement.
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At its stand, the German manufacturer Häcker Küchen showed how
individualisation is possible in series production. The company exhibited
a completely handle-free kitchen in which the GRASS Sensomatic per-
mits opening of regular and pot drawers with a gentle push. With the
branded drawer sides, GRASS was also able to demonstrate on the
Häcker exhibits how GRASS can respond to the requirements of its cus-
tomers.
Haptics: A feast for the fingertips
Different surfaces and a combination of a wide range of materials are an
excellent way for customers to create the kitchen of their dreams and
express their personalities, and they are also an expression of the new
touch-and-feel trend. The surfaces at the EuroCucina 2016 were not
simply rough or smooth – they were finely structured, coarse or ribbed.
This new sensuality was to be found, for example, in the material mix of
the Italian kitchen furniture manufacturer Arrital - one of the four new
GRASS customers exhibiting at the EuroCucina. With its clear, defined
designs, Arrital is ideally suited to the GRASS product portfolio. Nova
Pro Scala and Tipmatic Soft-close were included in the high-quality
kitchens to the great satisfaction of the company: "For us, GRASS is a
unique selling point, especially as we can offer solutions that have been
modified especially for us."
The Tuscan wood specialist Toncelli provided another tactile sensa-
tion: In hall 11 a EUR 380,000 kitchen was on show which was made of
fossilised wood that is 2,500 years old. Toncelli fully equips its kitchens
– working "only with the best supplier". The luxury kitchen, which won-
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derfully combines craftsmanship with art, features Vionaro with an alu-
minium profile.
Anyone wishing to see a completely new kitchen concept had to trav-
el to the city centre. In the Brera designer quarter bulthaup found an
ideal backdrop for its exhibits in a former church and challenged all pre-
vious concepts of kitchens as we know them. The kitchen can be indi-
vidually reconfigured with a plug & play design in one working block –
and constantly modified to keep pace with changing life circumstances.
The basic principle: Simplicity. The GRASS movement systems also pro-
vided the required flexibility and quality in this case, effectively demon-
strating how the design principle "form follows function" can be turned
around by means of great craftsmanship and comprehension of the use
of space and movement. The GRASS movement functions are so flexible
that they can follow the form anywhere it goes - for example in the bul-
thaup design visions, the fossilised luxury kitchen by Toncelli, the new
openness of Stosa, and also in the direction of the Häcker Küchen series
production.
Images:
Arrital, file: Arrital_GRASS
Nova Pro Scala at Arrital, file: Arrital_NP_Scala_GRASS
Dada with Armani, file: Dada_Armani_GRASS
Dynapro at Dada, file: Dada_Dynapro_GRASS
Vionaro at Dada, file: Dada_Vionaro_GRASS
Gamadecor, file: Gamadecor_Steingut_GRASS
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Vionaro at Gamadecor, file: Gamadecor_Vionaro_GRASS
Haecker, file: Haecker_GRASS
Haecker 2, file: Haecker_2_GRASS
IBK, file: IBK_GRASS
Nova Pro Scala at IBK, file: IBK_NPScala_GRASS
Leicht, file: Leicht_GRASS
Nova Pro Scala at Leicht, file: Leicht_NPScala_CrystalPl_GRASS
Stosa, file: Stosa_GRASS
Nova Pro Scala at Valcucine, file: Stosa_GRASS
Toncelli, file: Toncelli_GRASS
Vionaro at Toncelli, file: Toncelli_Vionaro_GRASS
Valcucine, file: Valcucine_GRASS
Nova Pro Scala at Valcucine, file: Valcucine_NPScala_GRASS
GRASS – PRESSINFORMATION » REVIEW OF THE EUROCUCINA 2016 « APRIL 2016
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Caption/Shortcut: The elegant, linear and convenient GRASS products can be flexibly inte-grated into a wide range of design concepts. Visitors to the EuroCucina 2016 were able to experience this quality first hand at the stands of al-most 50 exhibitors.
Arrital_GRASS
Arrital_NPScala_GRASS Dada_Armani_GRASS
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Dada_Dynapro_GRASS Dada_Vionaro_GRASS
Gamadecor_Steingut_GRASS Gamadecor_Vionaro_GRASS
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Haecker_GRASS Haecker_2_GRASS
IBK_GRASS IBK_NPScala_GRASS
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Leicht_GRASS Leicht_NPScala_CrystalP_GRASS
Stosa_GRASS Stosa_NPScala_GRASS
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Toncelli_GRASS Valcucine_GRASS
Valcucine_NPScala_GRASS
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GRASS Movement Systems
A globally successful group of companies, a fresh brand with tradition
and an extraordinary diversity of perspectives – that’s GRASS in a nut-
shell. With sales revenues of 340 million euros in the financial year
2015, more than 1,800 employees at 18 locations and more than 200
distributors in 60 countries, GRASS ranks among the world’s leading
specialists in movement systems. As development partner and systems
supplier to the furniture industry, GRASS has been creating products
which inspire its customers for more than 65 years. GRASS slide and
drawer systems, hinge, flap and corner cabinet systems are brand-name
products that move the furniture of prestigious brands.
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GRASS Group Factbox
Owner: Würth Group
Management Board: Thomas Müller, Christoph Walter,
Helmut Kainrad
Employees: More than 1,800 employees world-
wide
Sales revenues 2015: 340 million euros
Production companies: Austria: Höchst, Götzis and Salzburg
Czech Republic: Krumlov
Germany: Reinheim
USA: Kernersville NC
Sales companies: Australia: Melbourne
Canada: Toronto
China: Shanghai
Germany: Ofterdingen, Verl
Italy: Pordenone
South Africa: Cape Town,
Johannesburg
Spain: Iurreta
Sweden: Jönköping
Turkey: Istanbul
USA: Kernersville NC
UK: Bromwich
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Press Contact
Further information can be requested by contacting our PR agency,
GOOS COMMUNICATION. Downloads and additional information are also
available online at www.grass.eu.
GRASS GmbH
GRASS Platz 1, 6973 Höchst, Austria
Telephone +43 (5578) 701-0, Fax +43 (5578) 701-59
Email: [email protected]
Internet: www.grass.eu
GOOS COMMUNICATION
Ms. Yvonne Deters
Geibelstraße 46a, 22303 Hamburg, Germany
Telephone +49 (40) 284 17 87-20, Fax +49 (40) 284 17 87-60
Email: [email protected]
Internet: www.goos-communication.com