iDoctor
By
blue dragons
Background situation The app is aimed at everyone, but the main target audience is new parents
who may not know what to do when their child is ill or parents who are busy
and want a quick solution.
WH
O
WHA
T
The situation is that someone is ill but they are too busy to go to the
doctor or they want a quick solution to their problem.
WHEN The problem occurs when people want a quick solution for an illness but
do not want to make the trip to the doctors.
WHER
E It can occur anywhere.
WHY
The problem occurs because not everyone has the time to go to the doctors
or take their children and so this app will tell them what they need to do for
the symptoms they are experiencing.
Pitch Our Team is developing a mobile app to help
busy people that worry about their basic
health and don’t know how to check for key
symptoms.
Problem o Some people don’t have enough time to go to the doctors
when they are sick and they don’t know what kind of things they need to do to get better.
From our research we found that quite a few people don’t know what they are supposed to do to get better e.g. if they have a fever, how can they lower their temperature again.
o Some people don’t have thermometers at home and so don’t know if their temperature is high.
We found that there is quite a lot of people that don’t have thermometers at home and would find this app useful.
Question
How can
people know
when they have
a fever and
know what to
do to get
better?
Key insight statement(s)
The survey that we done helped us find that most people
don’t always have time to go to the doctors when they are
sick or when they begin to feel sick because they have
other things to do which sometimes get in the way.
A lot of the time people go to the doctors because they
feel sick but they may not actually be sick so an app like
this will help to know whether it is worth going to the
doctors as they can take their temperature and also
search the symptoms that they may have.
Mini Elevator Pitch
Our team, the blue dragons is developing a mobile app to
help parents who have children that are sick and might
have a high temperature to be able to measure their
child’s temperature and they can find solutions on how to
get better.
User profiles- what we found
out
o 35% of people said they don’t have time to go to the doctors
o 85% of people said they use their smart phones often
o 70% of people said they would download an app that would help
solve a problem
Competitors or alternative solutions
that already exist in the market
‘Take My Fever’ is also an app that allows the user to take their
body temperature and your heartbeat rate, however it has no other
functions. We have developed our app further by giving the user a
chance to search their symptoms as well as take their
temperature, and also finds solutions to help them recover.
Screenshots
of ‘take my
fever’ app
MVP user stories and feature
chosen
“ As a mum, it would be a lot easier for me to have a
thermometer which is always with me, like my phone, but
also tells me what to do to help my child to get better.”
Flow of app
Key wireframes
Home Screen
Feasibility – Data Data:
• Smartphone's have heat detectors in them that our app will
use.
• If there are any technical difficulties during the making of the
app, our solution will be just to take out that feature of the app
and leave the rest the same i.e. you take your own temperature
and insert it into the graph and there are solutions on getting
better when ill.
• We will need to have authorization from our source of
information for the solutions on illnesses for them to allow us to
have their information on our app.
Feasibility – Technical From our research we found that phones can detect heat
and therefore temperature, although as it says above
technical difficulties will be fixed if it requires any.
Ear thermometers that we currently use detect temperature
through an infrared light sensor. Our research shows that
these same infrared signals are positioned next to the digital
camera lens in all smart phones and are also a lot more
accurate than the infrared signals in the ear thermometers.
This means that it is possible to detect heat using this
infrared signal if we find our original idea isn’t accurate.
Business Case
Business case hypothesis:
“We think that our app will be very useful and beneficial to parents
and therefore they will fund our app ‘iDoctor’”
Business model choice:
Statement: The app iDoctor will operate by having all users pay to
download it.
Justification: We have found from research that our target audience,
‘parents’, are willing to pay £0.69p for the app.
Marketing Strategy When the app is first launched it will be promoted on the social network site Facebook and will have a promotion that will increase downloads and spread awareness of the app. The promotion will be that if a person shares the facebook post about the app they will be able to download the app without paying. This promotion will only be available for the first month and after this everyone wishing to download it will have to pay.
Other ways are:
Word of mouth
Social media e.g. Facebook, twitter ..
Presentations explaining the app
Hanging posters and handing out flyers
[Wildcard]
[Anything else you want to
share?] This slide is your chance to add more information about
your creative journey. Did you create a website? Show
your work to experts? Present at your school or at
another contest? Did you do local media work?