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ApplyingMaslow’s Hierarchy of
Needsto Technology
or
“545 slides in 30 minutes, about people”(no, seriously)
Rolf [email protected]
Disruptive Innovator for eBay, Inc.Wednesday, 25 July 2007
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January
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yesterday
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Web 2.0++
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[not the same]
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doubt
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HAICAN HAS STDIO?VISIBLE "HAI WORLD!“
KTHXBYE
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Disruptive Innovator
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and my first task in being disruptive,
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everybody getsGUM.
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and to give you a little sample,tonight I’ll be talking about:
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people,
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pelicans,
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power,
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horses,
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dishwashers,
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France,
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badgers,
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drinking beer,
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hooking up,
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and maybe software.
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(actually, the badgers are just a joke)
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this is in fact,a badger-freepresentation.
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and because there areno badgers,
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let’s start with pelicans instead.
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What is the Model?
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year 600 ad
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we have a problem with
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every year, hundreds of thousands
of birds migrate throughNorth and South America
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creating the“Pacific Flyway”
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Alaska to Patagonia
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primary problem:
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not very much…
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and with no water,
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no habitat
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and no fish.
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which is important,
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200+ lbs./year
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luckily,
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Colorado River
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big, fickle, unstoppable
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as it empties into the Pacific Ocean,
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carries sediment from the
western plains
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this sediment builds up
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occasionally, blocksits exit to the sea
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causing it totemporarilyflow north
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into, the“Salton Sink”
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this has happened many times
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700150018401849185218591891
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but in the past,it evaporated
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until 1905
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canal from Colorado River to Imperial
Valley
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new agricultural needs
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burst
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again emptied into the Salton Sink
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creating the“Salton Sea”
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so,
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not long after…
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in 1908it was noted
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nesting:comorants, white pelicans,
other species.
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now being fed by agricultural run-off,
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Salton Seadidn’t evaporate
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1930
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established as aWildlife Refuge
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has become a habitatfor 400+ species.
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in a way,
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this sudden explosion of waterfowl in the Salton
Sea
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not unlike the explosion of traffic to sites like:
![Page 79: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/79.jpg)
![Page 80: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/80.jpg)
the
Salton Sea was an experiment
![Page 81: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/81.jpg)
showing us birds’ twoprimary needs
![Page 82: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/82.jpg)
and what would happen if their needs
were met.
![Page 83: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/83.jpg)
sand and cactus
![Page 84: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/84.jpg)
+ water
![Page 85: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/85.jpg)
=
![Page 86: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/86.jpg)
![Page 87: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/87.jpg)
and translated tolingua franca,
![Page 88: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/88.jpg)
this discovery could be summarized as:
![Page 89: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/89.jpg)
OMG, BIRDZ!!
![Page 90: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/90.jpg)
but how are pelicanslike people?
![Page 91: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/91.jpg)
the alteration in thebirds’ migratory path
![Page 92: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/92.jpg)
completely driven by their fundamental
goals
![Page 93: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/93.jpg)
to seek suitable,hospitable habitat.
![Page 94: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/94.jpg)
knowing these goalshelps us predict
their future behaviour.
![Page 95: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/95.jpg)
humans have similar goals
![Page 96: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/96.jpg)
which we can understandby looking at our actions,
![Page 97: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/97.jpg)
becauseour actions reflect
these goals.
![Page 98: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/98.jpg)
Tom Standage
![Page 99: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/99.jpg)
![Page 100: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/100.jpg)
200 years ago
![Page 101: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/101.jpg)
![Page 102: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/102.jpg)
Claude & IgnaceChappe
![Page 103: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/103.jpg)
built a network
![Page 104: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/104.jpg)
transmitting
![Page 105: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/105.jpg)
military & governmental information
![Page 106: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/106.jpg)
their system
![Page 107: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/107.jpg)
optical telegraph
![Page 108: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/108.jpg)
(556 nodes)
![Page 109: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/109.jpg)
(4,800 kilometres)
![Page 110: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/110.jpg)
swinging arms
![Page 111: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/111.jpg)
![Page 112: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/112.jpg)
“telegraph”
![Page 113: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/113.jpg)
“far writer”
![Page 114: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/114.jpg)
fast!
![Page 115: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/115.jpg)
indeed,
![Page 116: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/116.jpg)
fast-er
![Page 117: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/117.jpg)
![Page 118: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/118.jpg)
s l o w
![Page 119: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/119.jpg)
2words
perminute.
![Page 120: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/120.jpg)
the concept behindoptical telegraphy
![Page 121: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/121.jpg)
laid the groundwork
![Page 122: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/122.jpg)
![Page 123: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/123.jpg)
Samuel Morse... .- -- ..- . .-.. / -- --- .-. ... .
![Page 124: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/124.jpg)
initially used byrailway lines & government
![Page 125: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/125.jpg)
also commercialized
![Page 126: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/126.jpg)
private entrepreneurs
![Page 127: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/127.jpg)
speculated
![Page 128: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/128.jpg)
business people would be willing to
pay
![Page 129: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/129.jpg)
for thisrapid
communication
![Page 130: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/130.jpg)
so they launched
![Page 131: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/131.jpg)
pay-per-wordservices
![Page 132: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/132.jpg)
[only] businesses
![Page 133: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/133.jpg)
high costper message
![Page 134: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/134.jpg)
nonetheless:
![Page 135: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/135.jpg)
expanded
![Page 136: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/136.jpg)
interesting thing happened:
![Page 137: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/137.jpg)
some people
![Page 138: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/138.jpg)
free,
![Page 139: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/139.jpg)
un-metered access:
![Page 140: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/140.jpg)
the operators.
![Page 141: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/141.jpg)
young,
![Page 142: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/142.jpg)
talented,
![Page 143: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/143.jpg)
very bored.
![Page 144: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/144.jpg)
when you don’t have to pay…
![Page 145: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/145.jpg)
jokes
![Page 146: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/146.jpg)
stories
![Page 147: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/147.jpg)
![Page 148: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/148.jpg)
friends,court,marry.
![Page 149: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/149.jpg)
we start to see a progression of human
priorities:
![Page 150: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/150.jpg)
(1) support your military
![Page 151: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/151.jpg)
(11) make a dollar
![Page 152: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/152.jpg)
(111) “chat”
![Page 153: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/153.jpg)
we see the same pattern,
![Page 154: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/154.jpg)
with telegraph’s successor:
![Page 155: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/155.jpg)
radio
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rich history in thestory of radio,
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but we’ll start at:
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1944
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Motorola
“Handie Talkie”
![Page 160: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/160.jpg)
infantry field radio
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after the war,
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business saw the value of wireless
connectivity
![Page 164: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/164.jpg)
commercialized the technology
![Page 165: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/165.jpg)
built acellular network
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1984
![Page 167: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/167.jpg)
Motorola“DynaTAC”
8000X
![Page 168: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/168.jpg)
“the brick”
![Page 169: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/169.jpg)
pitched at the business market,
![Page 170: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/170.jpg)
pretty much itsonly market,
![Page 171: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/171.jpg)
with a $4000 price tag
![Page 172: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/172.jpg)
21 years later…
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Motorola
RAZR
![Page 174: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/174.jpg)
in pink,commonly sported by
adolescent girls
![Page 175: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/175.jpg)
for almost entirelysocial purposes.
![Page 176: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/176.jpg)
if we trace the priorities again,
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1. fear money initially funds a
technology
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2. business money expands the
network
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3. the network is adopted for social
needs
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and what’s the arc in 60 years?
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1944
![Page 182: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/182.jpg)
you could use your field radio
to…
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2007
![Page 186: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/186.jpg)
![Page 187: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/187.jpg)
![Page 188: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/188.jpg)
in simpler terms,
![Page 189: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/189.jpg)
the order ofthe market’s priorities
seem to be:
![Page 190: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/190.jpg)
1. safety
![Page 191: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/191.jpg)
2. prosperity
![Page 192: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/192.jpg)
3. socialization.
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luckily, we’ve seen this pattern before
![Page 194: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/194.jpg)
“Maslow’s Hierarchy of Needs”
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Abraham Maslow
![Page 196: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/196.jpg)
his paper:“A Theory of Human
Motivation”
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1943
![Page 198: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/198.jpg)
model
![Page 199: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/199.jpg)
describes theneeds, wants, desires
of individuals.
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the model itself:
![Page 201: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/201.jpg)
“levels” or tiers
![Page 202: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/202.jpg)
survival
![Page 203: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/203.jpg)
security
![Page 204: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/204.jpg)
belonging
![Page 205: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/205.jpg)
esteem
![Page 206: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/206.jpg)
enlightenment.
![Page 207: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/207.jpg)
lower levels supersede upper
levels
![Page 208: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/208.jpg)
for example:
![Page 209: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/209.jpg)
you wouldn’t want to
![Page 210: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/210.jpg)
be socialbelonging
![Page 211: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/211.jpg)
security losing your job
![Page 212: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/212.jpg)
similarly,
![Page 213: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/213.jpg)
you probably wouldn’t care
![Page 214: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/214.jpg)
security drop your wallet
![Page 215: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/215.jpg)
survival chased by wolves
![Page 216: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/216.jpg)
the tiered system enforces an “order” to priorities.
![Page 217: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/217.jpg)
markets as a whole,
![Page 218: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/218.jpg)
follow this same hierarchy.
![Page 219: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/219.jpg)
if we look at a market
![Page 220: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/220.jpg)
![Page 221: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/221.jpg)
![Page 222: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/222.jpg)
market == collection of individuals
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each individuals’ actions
![Page 224: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/224.jpg)
combine to create
![Page 225: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/225.jpg)
“market pressure”
![Page 226: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/226.jpg)
markets actlike the individuals
in that market.
![Page 227: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/227.jpg)
this helps explain the past 20 years
![Page 228: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/228.jpg)
and maybethe next 20.
![Page 229: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/229.jpg)
if we look at the
![Page 230: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/230.jpg)
Internet
![Page 231: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/231.jpg)
first, something everybodycan agree upon
![Page 232: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/232.jpg)
Web 0.0 (ARPANET) defense
![Page 233: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/233.jpg)
protects everybody’s basest level of needs
![Page 234: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/234.jpg)
now that we all feel like we’ll survive,
![Page 235: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/235.jpg)
“ensure our future, make a
buck”
![Page 236: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/236.jpg)
commerceWeb 1.0
![Page 237: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/237.jpg)
Web 1.0 focused on selling things,
![Page 238: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/238.jpg)
because things are easy to count
![Page 239: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/239.jpg)
and therefore easy to prove profit-
margins on.
![Page 240: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/240.jpg)
lastly
![Page 241: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/241.jpg)
“individual needs”
![Page 242: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/242.jpg)
social beingsWeb 2.0
![Page 243: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/243.jpg)
any guy can put patterns in a pyramid,
![Page 244: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/244.jpg)
so let us get someconcrete examples
![Page 245: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/245.jpg)
with business impact.
![Page 246: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/246.jpg)
remember, these priorities are innate to all humans,
![Page 247: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/247.jpg)
so these motivations apply both online and offline.
![Page 248: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/248.jpg)
highly successful businesses
carefully factor these needs
![Page 249: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/249.jpg)
for example:
![Page 250: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/250.jpg)
(here’s the audience participation time)
![Page 251: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/251.jpg)
what thing?
![Page 252: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/252.jpg)
![Page 253: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/253.jpg)
all sell,
![Page 254: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/254.jpg)
not related to their core business?
![Page 255: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/255.jpg)
![Page 256: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/256.jpg)
hot dogs.
![Page 257: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/257.jpg)
why?
![Page 258: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/258.jpg)
because they want you to participate
![Page 259: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/259.jpg)
commerceshop
![Page 260: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/260.jpg)
but as a human you still need to
fulfil
![Page 261: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/261.jpg)
survival eat
![Page 262: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/262.jpg)
two at once:
![Page 263: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/263.jpg)
survival eatcommerceshop
![Page 264: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/264.jpg)
“profit!”
![Page 265: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/265.jpg)
![Page 266: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/266.jpg)
“rounding error”
![Page 267: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/267.jpg)
![Page 268: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/268.jpg)
consideringhuman needs
![Page 269: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/269.jpg)
increases business
![Page 270: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/270.jpg)
by enabling their users
![Page 271: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/271.jpg)
to focus ontheir product.
![Page 272: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/272.jpg)
we can see this also in the Starbucks in
Safeway
![Page 273: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/273.jpg)
and eBay offering a payment processing
engine, PayPal.
![Page 274: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/274.jpg)
now that we’veunderstand the model
![Page 275: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/275.jpg)
let’s look at:
![Page 276: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/276.jpg)
How to usethis model
(for fun and profit)
![Page 277: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/277.jpg)
going back to MySpace for a
second,
![Page 278: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/278.jpg)
the model helps us frame some
“miraculous” things we’ve seen.
![Page 279: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/279.jpg)
while at the Web 2.0 Expo,I overheard:
![Page 280: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/280.jpg)
“MySpace--- and who would have
guessed that would take off?”
![Page 281: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/281.jpg)
their target is morefocused towards thetop of the pyramid
![Page 282: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/282.jpg)
esteem
enlightenment ideals
expression
belonging social beings
![Page 283: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/283.jpg)
belonging
esteem
enlightenment
social beings
ideals
expression
be social
be myself
help others
![Page 284: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/284.jpg)
now, for this certainportion of the population,
![Page 285: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/285.jpg)
putting food on the tableand paying the mortgagearen’t the most important
things,
![Page 286: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/286.jpg)
so they have a lot oftime and energy,
![Page 287: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/287.jpg)
to focus on these two needs,
![Page 288: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/288.jpg)
be social
be myselfMySpace sweet spot
![Page 289: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/289.jpg)
we’re surprised that teens are drawn to a place where
they can:
![Page 290: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/290.jpg)
listen to music
![Page 291: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/291.jpg)
talk loudly
![Page 292: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/292.jpg)
and express themselves without parental
supervision?
![Page 293: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/293.jpg)
we had MySpace before,
![Page 294: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/294.jpg)
but it was called“Tastee Freeze”
![Page 295: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/295.jpg)
or the arcade,
![Page 296: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/296.jpg)
or “down by the river”
![Page 297: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/297.jpg)
or the hayloft.
![Page 298: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/298.jpg)
even as adults,we seek places where we
can
![Page 299: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/299.jpg)
talk loudly,listen to music,
and possibly act like a fool
![Page 300: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/300.jpg)
we call this“the bar”
![Page 301: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/301.jpg)
if you don’t believe in the possibilites of this business
model,
![Page 302: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/302.jpg)
consider the“Ye Old Trip to Jerusalem”
![Page 303: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/303.jpg)
![Page 304: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/304.jpg)
since 1189.
![Page 305: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/305.jpg)
if you want to,
![Page 306: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/306.jpg)
we could also force software
into this pyramid
![Page 307: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/307.jpg)
run (no seg faults!)
![Page 308: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/308.jpg)
be useful
![Page 309: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/309.jpg)
be pretty
![Page 310: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/310.jpg)
it would be easy to assume that the take-away from
this is:
![Page 311: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/311.jpg)
worry about being pretty after you’ve finished the functional
coding
![Page 312: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/312.jpg)
[wrong]
![Page 313: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/313.jpg)
and this is where it’s important to remember
where you live in the food chain.
![Page 314: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/314.jpg)
as much asyou’d like tobelieve so,
![Page 315: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/315.jpg)
your appis not the be-all and end-
allto your users’ needs
![Page 316: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/316.jpg)
so don’t get stuck on the “functionality” level
![Page 317: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/317.jpg)
and make one of those
hammer, pliers,
nail pullers multi-tool
![Page 318: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/318.jpg)
in their lives,your app may be
about “being pretty”
![Page 319: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/319.jpg)
after all, how much money to people spend
on couch pillows
![Page 320: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/320.jpg)
which serve no discernible function value
whatsoever?
![Page 321: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/321.jpg)
an example for the need for both brawn and
beauty:
![Page 322: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/322.jpg)
Apple released the iPod in
October of 2001
![Page 323: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/323.jpg)
when I already had aCreative Nomad II
![Page 324: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/324.jpg)
and to methe iPod was missing things:
![Page 325: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/325.jpg)
an FM radiovoice recorder
A/B repeatexpandable storage
a user-replaceable battery
![Page 326: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/326.jpg)
(and still doesn’t have this functionality, BTW)
![Page 327: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/327.jpg)
but we all know who haswon that game
![Page 328: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/328.jpg)
because Apple focused on the interface rather than
the functionality
![Page 329: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/329.jpg)
knowing that their product needed to fit into their
consumers’ lives as part of a total package
![Page 330: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/330.jpg)
iLife, anyone?
![Page 331: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/331.jpg)
a detail that always bothers me in the model
![Page 332: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/332.jpg)
“entertainment” isn’t a strong theme in Maslow’s
hierarchy
![Page 333: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/333.jpg)
yet definitelya driving force
in humans.
![Page 334: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/334.jpg)
if you don’t believe me,let’s look at someprimetime shows:
![Page 335: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/335.jpg)
“So You Think You Can Dance”
“America’s Next Best Thing”
“Don’t Forget The Lyrics”
“Big Brother 8”
![Page 336: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/336.jpg)
some of the oldest forms of entertainment:
![Page 337: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/337.jpg)
singing,dancing,magic,
and house arrest
![Page 338: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/338.jpg)
to illustrate how this influences product:
![Page 339: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/339.jpg)
(more audience participation)
![Page 340: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/340.jpg)
(a show of hands)
![Page 341: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/341.jpg)
who took a piece of gum,
![Page 342: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/342.jpg)
knowing that there was a comic inside?
![Page 343: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/343.jpg)
who took a piece of gum,
![Page 344: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/344.jpg)
took a piece of gum because they wanted
some gum?
![Page 345: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/345.jpg)
who took a piece of gum,
![Page 346: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/346.jpg)
knowing that the gum is terrible, but you still
wanted to see the comic?
![Page 347: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/347.jpg)
who took a piece of gum,
![Page 348: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/348.jpg)
knowing that the gumAND the comic were
both terrible
![Page 349: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/349.jpg)
but couldn’t help yourself because you wanted to
see the comic?
![Page 350: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/350.jpg)
in the hierarchy of needs,
![Page 351: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/351.jpg)
the gum is practically useless
![Page 352: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/352.jpg)
but the combination ofa little gum,
and a little fun
![Page 353: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/353.jpg)
is priceless.
![Page 354: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/354.jpg)
this combo has been selling bad gum for
nearly 70 years.
![Page 355: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/355.jpg)
so does that mean that I can create something successful by having a
gimmick?
![Page 356: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/356.jpg)
yes, and no.
![Page 357: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/357.jpg)
it means thatyour product is a more
careful balance
![Page 358: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/358.jpg)
offeatures,
functionalityand fun
![Page 359: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/359.jpg)
than you probablywant to believe.
![Page 360: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/360.jpg)
also,if you’re going to try to pull
off a gimmick against so little value,
![Page 361: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/361.jpg)
you’d better make sure that it’s your gimmick
![Page 362: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/362.jpg)
because how many kinds of bad gum with bad
comics can the market support?
![Page 363: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/363.jpg)
apparently,
one.
![Page 364: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/364.jpg)
this also brings to mind:http://
uselessaccount.com
![Page 365: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/365.jpg)
“change your password one thousand times a
day!”
![Page 366: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/366.jpg)
which is fine,
![Page 367: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/367.jpg)
but don’t go out and register:
![Page 368: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/368.jpg)
account-of-no-value.biz
![Page 369: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/369.jpg)
I’ve been talking about how it is important to consider the many levels of needs
with respect to your product,
![Page 370: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/370.jpg)
and perhaps the most important needs to
consider
![Page 371: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/371.jpg)
are the ones you think you aren’t even
considering,
![Page 372: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/372.jpg)
because there is a danger of unknowingly having your customers’
time
![Page 373: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/373.jpg)
shanghai’ed.
![Page 374: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/374.jpg)
sometimes their time gets diverted somewhere
else
![Page 375: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/375.jpg)
in the model,
![Page 376: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/376.jpg)
as tiers increase,expendable resources
decrease
![Page 377: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/377.jpg)
because total resourcesare finite.
![Page 378: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/378.jpg)
illustration
![Page 379: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/379.jpg)
![Page 380: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/380.jpg)
ten below zero
![Page 381: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/381.jpg)
eleven at night
![Page 382: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/382.jpg)
$65
![Page 383: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/383.jpg)
hotel: $55
dinner: $5
the movie channel: $10
![Page 384: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/384.jpg)
survival
security
belonging
esteem
enlightenment
$55 + $5 for lodging and food
![Page 385: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/385.jpg)
survival
security
belonging
esteem
enlightenment
all our money spent right here
![Page 386: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/386.jpg)
the more energy our members waste in finding the basics,
![Page 387: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/387.jpg)
such as
![Page 388: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/388.jpg)
help
![Page 389: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/389.jpg)
search
![Page 390: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/390.jpg)
login
![Page 391: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/391.jpg)
and “contact us”,
![Page 392: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/392.jpg)
the less energy they have to actually enjoy
your product.
![Page 393: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/393.jpg)
and if you don’t want them spending their precious time
there
![Page 394: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/394.jpg)
make it so they neverneed to ask for help.
![Page 395: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/395.jpg)
I should warn you,
![Page 396: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/396.jpg)
the pyramid has strong influences that arenot to be ignored
![Page 397: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/397.jpg)
at even the most fundamental product level
![Page 398: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/398.jpg)
I’m not making this stuff up!
![Page 399: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/399.jpg)
an example fromeBay’s own experience
![Page 400: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/400.jpg)
“eBay Blogs”
![Page 401: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/401.jpg)
we thought we were building:
![Page 402: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/402.jpg)
esteem expressionbe myself
![Page 403: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/403.jpg)
so let’s look at a typical blog entry from last
night:
![Page 404: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/404.jpg)
“nighty nite all >*o*<sweet dreams my friends i have towork early so i prob wont see yas tomorrow morn. have a good night
”
![Page 405: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/405.jpg)
>*o*<
![Page 406: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/406.jpg)
and the“blog comments”
on that entry?
![Page 407: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/407.jpg)
• good night
• SWEET DREAMS
• Nite - new banner - nice - sleep well dear - catch ya sometime tomorrow.
• Good night dd. Have a nice day at work tomorrow.
• Have a good night!
• Nite!
• Good Night
![Page 408: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/408.jpg)
[not] eBay Blogs
![Page 409: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/409.jpg)
eBay chat.
![Page 410: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/410.jpg)
eBay chat.a very terrible
![Page 411: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/411.jpg)
unfulfilled
![Page 412: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/412.jpg)
belonging social beingsbe social
![Page 413: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/413.jpg)
new tool?
![Page 414: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/414.jpg)
my needs.
![Page 415: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/415.jpg)
If all you have is a hammer,everything looks like a nail.
![Page 416: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/416.jpg)
we gave them a screwdriver,
![Page 417: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/417.jpg)
which is found to be apoor hammer
![Page 418: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/418.jpg)
(but that’s not going to stop anybody from pounding nails
with it).
![Page 419: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/419.jpg)
and because you can’t stop them,
![Page 420: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/420.jpg)
use this as your most important product development tool.
![Page 421: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/421.jpg)
you put it out on the market, but what are people actually
using it for?
![Page 422: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/422.jpg)
ever heard ofAvon Skin-So-Soft?
![Page 423: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/423.jpg)
an urban legend started that it was an effective mosquito
repellent
![Page 424: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/424.jpg)
people were buying it in droves to protect themselves
![Page 425: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/425.jpg)
yet,laboratory tests showed it
really didn’t work
![Page 426: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/426.jpg)
so what did Avon do?
![Page 427: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/427.jpg)
they launched:
![Page 428: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/428.jpg)
Avon SKIN SO SOFT BUG GUARD PLUS
![Page 429: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/429.jpg)
includes insect repellantand SPF 15 sunscreen
![Page 430: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/430.jpg)
by paying attention to their customers’ needs, Avon was able to enter an entirely
new market
![Page 431: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/431.jpg)
how does this apply to other products?
![Page 432: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/432.jpg)
considerMySpace vs the “adult version” of
MySpace
![Page 433: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/433.jpg)
AdultFriendFinder
![Page 434: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/434.jpg)
we can look at the same pyramid
![Page 435: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/435.jpg)
belonging
esteem
enlightenment
social beings
ideals
expression
be social
be myself
help others
![Page 436: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/436.jpg)
but we also notice that there’s a new “goal” for this older
audience
![Page 437: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/437.jpg)
once you get past a certain age,
![Page 438: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/438.jpg)
there are more “needs”in your pyramid.
![Page 439: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/439.jpg)
survival sex
be social
be myself
help others
a little sumthin’ sumthin
![Page 440: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/440.jpg)
which has consistentlyput it in the
Top 20 most traffickedsites on the web.
![Page 441: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/441.jpg)
this comes back to perhaps the most vital message in my
presentation:
![Page 442: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/442.jpg)
make products that delight and empower your users.
![Page 443: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/443.jpg)
your members will continue to be
humans
![Page 444: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/444.jpg)
and human needsaren’t changing
![Page 445: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/445.jpg)
so success will goto the products,
![Page 446: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/446.jpg)
that fulfills themost needs,
![Page 447: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/447.jpg)
with the leastamount of waste
![Page 448: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/448.jpg)
waste =
![Page 449: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/449.jpg)
“anything which doesn’t delight or empower your
users”
![Page 450: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/450.jpg)
because anything else, you’re stealing
their time
![Page 451: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/451.jpg)
you can only get by stealing for so long.
![Page 452: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/452.jpg)
now that I’ve given yousome new tools,
![Page 453: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/453.jpg)
lets sum this all upby applying some of them
![Page 454: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/454.jpg)
New Ways of Looking at the
World
![Page 455: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/455.jpg)
let’s attack the old“Linux on the
desktop”debate
![Page 456: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/456.jpg)
there is a conception that Linux is a perfectly suitable
substitute for Microsoft windows
![Page 457: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/457.jpg)
unfortunately that isentirely wrong,
![Page 458: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/458.jpg)
and not of any fault to Linux,
![Page 459: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/459.jpg)
but because the comparison is
framed wrong.
![Page 460: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/460.jpg)
LOTD is a perfectly suitable operating system
![Page 461: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/461.jpg)
but end users don’t buyoperating systems.
![Page 462: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/462.jpg)
they buy software to make their computers useful to
them
![Page 463: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/463.jpg)
and if they can re-use the skills
and software they already have,
![Page 464: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/464.jpg)
alternatives pale in comparison.
![Page 465: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/465.jpg)
Apple is approaching a similar problem with
“Apple on the Desktop”
![Page 466: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/466.jpg)
and they’ve attacked this with their “Switch” ads.
![Page 467: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/467.jpg)
they don’t focus on the fact that OSX is a “perfectly acceptable” operating
system,
![Page 468: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/468.jpg)
they focus on the fact that Apple+OSX can help you get the exact same things
done
![Page 469: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/469.jpg)
(better)
![Page 470: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/470.jpg)
right now,
![Page 471: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/471.jpg)
LOTD strategy to me seems like it is focusing on
![Page 472: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/472.jpg)
cheaper (free)
![Page 473: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/473.jpg)
and more open(free, as in liberty)
![Page 474: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/474.jpg)
but “free” isn’t a draw when every PC already comes with Windows
installed
![Page 475: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/475.jpg)
and “open” isn’t a draw
![Page 476: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/476.jpg)
if “open” means
less functionalto the end user
![Page 477: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/477.jpg)
consider this:
![Page 478: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/478.jpg)
every digital camera includes software for
Windows,but not Linux
![Page 479: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/479.jpg)
but, but, but gPhoto handles most digital
cameras!
![Page 480: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/480.jpg)
yes,but it doesn’t come
in the box with the camera,does it?
![Page 481: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/481.jpg)
and there’s no“works with gPhoto”
logo on the box.
![Page 482: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/482.jpg)
now let’s attack“the internet”.
![Page 483: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/483.jpg)
we should stop being fascinated
![Page 484: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/484.jpg)
that our phones and cars and toilets are ‘internet
enabled’
![Page 485: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/485.jpg)
just like you’d never say,
![Page 486: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/486.jpg)
OMG, UR DISHWASHER RUNZ on
ELECTR1CITY??!!!
![Page 487: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/487.jpg)
the most successful of us
![Page 488: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/488.jpg)
will stop looking at the internet as Web
X.Y,
![Page 489: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/489.jpg)
but as a tool tohelp us cope
with our inability
![Page 490: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/490.jpg)
to store, process, retrieve and
transmit massive amounts of information
![Page 491: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/491.jpg)
with other humansnot near me.
![Page 492: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/492.jpg)
another lesson from the pyramid,
![Page 493: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/493.jpg)
what about the social aspect of what you’re
doing?
![Page 494: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/494.jpg)
imagine reading a book,but you couldn’t tell your
friends about it
![Page 495: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/495.jpg)
or playing solitaire without someone looking over your shoulder telling
you“you’re doing it wrong”
![Page 496: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/496.jpg)
the pyramid shows us that we are
fundamentally social creatures
![Page 497: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/497.jpg)
and where it makes sense,
interweaving that social nature can dramatically add to our experience
![Page 498: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/498.jpg)
so here’s the tricky part:
![Page 499: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/499.jpg)
building a product is like building a house
![Page 500: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/500.jpg)
![Page 501: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/501.jpg)
water and electricity are useful things to nearly
everybody
![Page 502: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/502.jpg)
![Page 503: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/503.jpg)
the skill lies in knowing what rooms
need what
![Page 504: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/504.jpg)
![Page 505: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/505.jpg)
![Page 506: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/506.jpg)
and the last one(which is really more of a
warning)
![Page 507: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/507.jpg)
it is important totemper hype
with clear thinking,
![Page 508: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/508.jpg)
there will be many ill-conceived uses of recently
“discovered” aspects of computing
![Page 509: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/509.jpg)
on the web, I’m talking about discoveries such as:
AJAXsocial networking
community filteringbadgeswidgets
RSSviral apps
![Page 510: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/510.jpg)
just because something works in
one place,doesn’t mean it has a use every place
![Page 511: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/511.jpg)
consider an advertisement from 1909
during a similar “2.0” time of history:
![Page 512: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/512.jpg)
FOR NERVOUS DISEASES of all kinds in men and women, to reach the nerve centers for the cure of all nervous disorders… For weakness in men and women, personal exhaustion bringing back lost strength and power, over brain work, vitality, impotency, rheumatism, lame back, railroad back, insomnia, melancholia, kidney disorder, Bright's disease, dyspepsia, disorders of the liver, poor circulation, weak heart action and almost every known disease and weakness. The constant soothing alternating electric current is ever at work touching the weak spots, building up the system, stimulating the circulation.
ALL THAT ELECTRICITY WILL DO FOR YOU WILL BE RECEIVED!
![Page 513: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/513.jpg)
![Page 514: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/514.jpg)
why do we get so excited about things?
![Page 515: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/515.jpg)
what we can do
what we can’t do
![Page 516: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/516.jpg)
inflections in expectation
![Page 517: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/517.jpg)
inflections in abilityto fulfill expectations
![Page 518: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/518.jpg)
![Page 519: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/519.jpg)
![Page 520: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/520.jpg)
?
![Page 521: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/521.jpg)
the bubble
![Page 522: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/522.jpg)
does this mean that every new is crap?
![Page 523: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/523.jpg)
no, but who’s telling you it is cool?
![Page 524: Applying Maslow’s Hierarchy of Needs to Technology or “545 slides in 30 minutes, about people” (no, seriously) Rolf Skyberg rskyberg@ebay.com Disruptive](https://reader036.vdocuments.mx/reader036/viewer/2022062320/56649f515503460f94c73ee1/html5/thumbnails/524.jpg)
marketers and pundits?
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you know all about“usability studies”
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but what about“feasibility studies”?
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I’m sure your product is technically feasible
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but will it survive in the market?
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Starbucks knows how to setup coffee shops
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but before theyplunk one down
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they study the streets, the demographics, the foot traffic, and their
location to competitors.
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they do this because installing a business is a costly experiment,
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so they need it to stick around for awhile.
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ask yourself,
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am I investing in something that will last
in the long run?
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luckily, there is an easy way to think of these
things:
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“does this make me laugh or help me out?”
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building tools, services and experiences
which empower and delightyour users and employees
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not only makes sense,
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it’s good for business.
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I believe:
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in “life, liberty andthe pursuit of happiness…”
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and together,
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we can bringthat spirit
to everyone.
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The End.
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Thank you to:Lawrence Lessig, for the presentation style
Dick Hardt, for the inspirationInkscape, for a wonderful vector graphics
toolthe Disruptive Innovation Teamand you, (yes you), for coming
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Slide #548