Download - Apple presentation
Vision & MissionVISION:
Apple identifies needs and use cases to
make decisions about function and technologies.
MISSION Statement:
“Apple is committed to bringing the best
personal computing experience to
students, educators, creative professionals and
consumers around the world through its
innovative hardware, software and Internet
offerings.”
History of Apple, Inc.1976O Apple Computer Company founded.
1983 -1984 O Enters Fortune 500.O John Sculley becomes president and CEO.O Apple airs “1984” during Super Bowl.
1985O Jobs forced out of company1993O Sculley forced out.
1997O Steve Jobs returns to Apple.
2007O Apple changes name to Apple, Inc.
Opportunities† Increase in worms and
viruses on PCs.
† Large population (Gen X&Y) which are extremely individualistic and name brand conscious.
† Downloadable music and MP3 players are highly marketable.
† Increase sales of computers online by 25 percent.
† Increase sales of laptops by 20 percent.
Threats† Companies not seeing
Apple as compatible with their software.
† Dell and HP are major competitors.
† Increasing competition with music downloads.
† Dell does not invent but provides computers at a more cost effective rate for customers.
† Strict product control and vertical diversification.
Strengths iTunes Music Store is a good
source of revenue, especially with the iPod and the availability on Windows platform.
Developing own software and hardware.
Apple’s niche audience provides the company with some insulation from the direct price competition.
Revamping desktop and notebook lines.
Web technology can be used to improve product awareness and sales.
Low debt—more maneuverable.
Good brand loyalty.
Weaknesses Weak relationship with
Intel and Microsoft.
Weak presence in business arena.
Dependency on new product launches.
Weak presence in markets other than education and publishing.
Slow turn around on high demand products.