Download - APPLE ppt.pptx
aPPLE
Group members:
Ahmed Saqlain BhattiAnusheh NaveedNeelam EjazRosheen HayatSalman GilaniTayyab RafiUrooj Ejaz
The Industry (Electronics)
•Computers
•Music Players
•Cell Phones
Retail Strategy
•Opening retail stores in different countries
•UK, Italy, Canada, Switzerland
Engineering facilities in Tokyo and ParisProduction in China
Foxconn, Inventec and ASUS
iMac and Macbook
Competitors
iPod
•Competitors
iPHONE
•Competitors
iPAD
•Competitors
Global Demand Centers
•Brazil•Greece •New Zealand •Singapore•South Africa•India
Production cost issues
•Supplier related costs
•iPad screens
•Samsung, LG and Seiko
Labor cost issues
• T & D
Expensive
Trends and R & D
• Target market
•Problems in the products
Trends and R & D
• Target market
•Problems in the products
Pakistan- A potential market
• Government
Lobbying
Strategy
• iSTORES
•Fashion accessories
Pakistan- A potential market
• Upper Middle Class and Upper Class
•Maintaining standards
•Government and Local Competition
Pakistan- A potential market
• Government
Lobbying
INVESTMENT OPPORTUNITY ANALYSIS Barriers•Need for supporting software
•Expensive as compared to Nokia & Dell
•Weak governmental protection of trademarks and piracy
•Availability of smuggled Apple products
INVESTMENT OPPORTUNITY ANALYSIS
Barriers•Market for second hand/used products
•Only a small faction of the total population lies in the Upper class
•Recession
•Online monetary transactions
INVESTMENT OPPORTUNITY ANALYSIS
Opportunities•Booming telecommunication industry
•Brand awareness of Apple specially among youth
•Increasing number of MNCs
•Greater availability and usage of internet
INVESTMENT OPPORTUNITY ANALYSIS
Opportunities
•Access to major manufacturing/production giant – China
•Contract based system
Most attractive foreign markets
Current USA, Canada, EUProspectiveSouth AsiaMiddle East – UAE
• global business centre and an international destination• Arabs are usually fond of American technology
Most attractive sectors of industry
•100 million mobile subscribers
•Strategic alliance with Ufone
•Innovative brand
•Associated with youth•Ehtisalat 25% shares in Ufone ( provides iphone contracts in UAE)
Recommendations
•Reduced costs of supplying
•Government open to investment
•iTUNES
•Get used to the market