Download - App prizes value prop deck
AppPrizes is an S-Corporation registered in the State of Washingtonwww.AppPrizes.com
Overview
• AppPrizes enables you to increase long term engagement of your app by providing incentive scheme for users.– AppPrizes focuses on retention which in
turn helps you expand monetization rate.– It is the simplest and easiest way a
developer can implement to rapidly engage users
Platform for monetizing social web apps through user engagement
Acquisition
Activation
Referral
Retention
Revenue
Retention: increase app lifecycle
• Cheap viral user growth is now hard to sustain given– Facebook's new and constantly changing rules- e.g. notifications going
away. Higher virtual goods tax.– User behavior to ignore and block apps trying to grow virally
• Retaining users sustainably after your app is built and deployed is now the challenge and focus– New App competition (duplication, copycat)– Re-tuning app or game mechanics to reward users is costly in time and
risk to the app that might alienate users
• In turn increase monetization rate of retained users for application sustainability and longevity
AppPrizes Solution Offering• AppPrizes offers a simple to integrate iframe offering a menu of prize
categories for users to participate and enter contests and tournaments to win real prizes.– Provide a real physical reward incentive for users by fostering competition
within your apps – Simple iFrame let’s you integrate easily– Metric Reporting dashboard aligned with your app to track impact of prizes– AppPrizes handles all prize fulfillment to a global audience so you don’t
have to over $2,000 worth of prizes and 100 winners] i affiliate partnerships with 1750 online Retailers
How it works
• App Developer:• sets tournament rules • Sets winner selection requirements• Sets prize Timeframe
• Users: • enter a tournament• Select 3 prize categories
• AppPrizes:• Targets users with higher
monetization revenue & splits with developer
• Handles all winner prize fulfillment
Selects Prize giving criteria
(ex. score, hours spent
etc)
Users choose prizes
A user who meets the
criteria gets the prize
A facebook application signs for a developer
account
Case Study: Sudoku• Engagement was dropping• AppPrizes integrated to provide real prizes in a tournament every
week to top players– Lifted Overall Page views by 18%*
*based on statistical regression analysis over 3 month period
Case Study• Competitive pressure from similar restaurant trading based apps. • AppPrizes lifted number of pageviews generated by 89% halting decline of
app engagement*
*based on statistical regression analysis over 3 month period
Sample of winners- over $2,100 in prize value
Kelly Phan California, US
Eric Man Tat Chan Hong Kong
Olivera Stevanovic Holender, Dominican Republic
Adam Dębski Poland
Becky Clement Louisiana, US
Hing Chiang Indonesia
Clair Bushell Calgary, Canada
Katia Aldana Santander, Colombia
Sky Lo Taipei, Taiwan
Snježana Maraš
Liew Sang Boon Kuching, Malaysia
Hilly Do Indonesia
Branislav Jakovljević Serbia
Garcia Navarro Ecuador
Alyssa Fields Minnesota, US
Evan Kontos New York, US
Phát Lạc Viatnam
Alejandro Thomas Brazil
Agnes Zosa Turalıoğlu Philippines
Sintawati Prijadi Indonesia
Maria Teresa Baez Spain
Summary• AppPrizes is an easy way to extend the life and hence revenue of
your App by• building long term retention of users through regular competition and
achievement by rewarding them• Generate additional value of engaged users through prize selection and lift
your apps’ monetization rate in Ad CPM