Download - APEX TEC Presentation
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Taking the B2B Conversation Online
Introduction by:•Al St. Germain – Publisher, APEX MediaPresented by: •Ada Juristovski – Social Media Coach, Hootsuite•Jessica Sammut – Community Manager, APEX Media
#APEXisSocial
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How many of you are personally active on Twitter?
Show of hands…
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Is your member company on Twitter?
Show of hands…
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For those of you who answered yes, do you know the handle for your company’s Twitter account?
Show of hands…
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How many of you have interacted with the APEX Twitter
account in the last month?
Show of hands…
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In the last week?
Show of hands…
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How many of you think Twitter engagement should be a priority
for your company?
Show of hands…
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How many of you think Twitter engagement should be a priority
for you personally?
Show of hands…
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• APEX social media tools exist for you, the members
• Our job is to share your news, latest projects, and collaborations
• Works best when APEX members are online and able to interact with the content
Help US help YOU
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Less than 20% of APEX member companies are on Twitter
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• APEX EXPO member feedback1. Can’t keep up!2. Too personal3. Not enough to talk about
Our goal: supply you with the right TOOLS and get you in the game!
What’s holding us back?
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Until recently…
+ ≠me
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Ada: Social Media Coach from Hootsuite
• World’s most widely used social media management platform
• Hootsuite pioneered social media management when it launched in 2008
• Over 10 million users
• 16 languages + 175 countries
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Common Misconceptions
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YOU CAN ENGAGE
ON SOCIAL WITHOUT
BEING A CREEPER
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Common MisconceptionsOR
A TEENAGE
GIRL
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Common Misconceptions
1. Social Media is only for B2C
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B2B Tweet exposure can positively increase brand consideration by 150%
#APEXTEC
Tweetable
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There is a positive correlation between Tweet Exposure and Lead Quality
#APEXTEC
Tweetable
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Common Misconceptions
1. Social Media is only for B2C
2. Social Media is all noise
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Specialize your listening
Klout and Keyword Filtering, Search and List streams
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Common Misconceptions
1. Social Media is only for B2C
2. Social Media is all noise
3. I have nothing to say
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@adajuri
WOULD YOU
FOLLOW YOU?
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3 things you can do today
1. Choose which networks you want to be on, and make a commitment
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3 things you can do today
1. Choose which networks you want to be on, and make a commitment
2. Create listening streams
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3 things you can do today
1. Choose which networks you want to be on, and make a commitment
2. Create listening streams
3. Share interesting content
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3 Content Case Studies
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Case Study 1: Unexpected
• Schiphol’s Airport Library has its own Twitter account
• Library opened with goal of promoting Dutch culture abroad
• Twitter helped them facilitate this goal
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Case Study 1: Unexpected
One of the best memories [I have is of] a tweet I read from a library in New Hampshire. They had a book request for a Dutch book … That meant we had reached our goal of promoting Dutch literature abroad.
Responded within hours
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Case Study 2: Collaborative
@askpdt + @TelefonixInc• Began working together 5 years ago
• Attended EXPO and were inspired by the future of passenger experience
• Angle of Thought Experiment: identified three categories for innovation related to connectivity
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Case Study 2: Collaborative
• Tweeted at @theAPEXassoc
• Reached ~12,000 followers on Twitter
• Triggered mentions and interactions from other users on Twitter
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Case Study 2: Collaborative
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Case Study 2: Collaborative
Tweeted at @theAPEXassoc
We interviewed PDT & Telefonix
Posted interview to blog.apex.aero
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Case Study 3: Inspired
• We’re crowdsourcing our next cover for APEX Experience magazine
• You can directly contribute to our next cover
Homework: Send us a photo of your workspace using #myAPEXspace
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POP QUIZ