“Personal Strategy Mapping:
Helping the students draw
their own path to success”
Francisco J. Quevedo
• Kaplan and Norton's (2004) methodology.
• The life strategy map envelops and involves the student in a deep introspection; it places college work on a clearly-envisioned critical path to success, giving more meaning to his or her learning experiences.
• The life strategy map helps the students focus on what's truly important to transcend, to stay the course, and to tackle life's challenges in an orderly, unwavering fashion.
• The life strategy map also allows them to learn an important life skill, by applying strategy planning to what is most familiar: themselves!
• And it can be linked to each class…
CIED
• “If you don’t know where you’re
going, you might never get there…”
– Yogi Berra
• “There’s nothing worse than doing
the wrong things right…”
– Peter Drucker
• “It you’re not keeping score, you ain’t
playing, you’re just practicing…”
– Vince Lombardi
Introducing the
students to LIFE
STRATEGY MAPS
in class
Maxwell (2013) suggests education must “make sense”,
and that this can
be achieved by
changing notes to
narrative, helping
the student focus
on goals that are
realistic for his or
her level of
development…
Burke, Shanahan and
Herlambang (2014)
indicate that mental
imagery practice may be
an effective way to
encourage goal setting,
enhance positive affect,
and support college
student success.
Davis (2009) suggests
that teaching is more
about personalizing
teaching for specific
students, lessons, or
skills.
What could be more
personal than your own
(the student’s) life map?
Grande and Simons, J. B. (1967) compared high-
achievers and under-performers, and found that Dean's
List students differed significantly from academic
probation students on variables such as need
for achievement,
direction of aspirations,
peer group values,
independence in
planning, persistence,
self-control, and high
school record.
Steen, Henfield and Booker
(2014) recommend schools
to integrate the students'
academic and personal-
social development with
counseling.
Volpe Horii (2018) talks
about an “instructional
GPS” in NEA’s Higher
Education Advocate this
month.
Could we speak of an
educational GPS?
• Visioning
• Research
• Analysis
• Brainstorming
• Rank-ordering
• Mapping
• 12 month planning
Kaplan and Norton’s
SWOT
minutes
20172018
2019
2020
• 5-6 Premier League
events
• 4-5 US Open
events
• National Qualifier
• XIV World
Shotokan Karate-
do Championship
in Tokyo, Japan
• Pan American
Championship
• 3-4 Premier
League events
• 4-5 US Open
events
• Tokyo Olympics!!!
We are here:
• 90 medals
• 50 Gold
• 9 in world
events
• 9 in the US in
2017 alone
• Ranking
• US Kata Champion
• WKF ranking
• 3rd. Dan
• 3-4 Premier League
events
• 4-5 US Open events
• National Qualifier
• Pan American
Championship
• World
Championship
Business
Intelligence
• Service Poll• Benchmarking: comparing KPI’s against best in class• Country Report• Visit Kit• Balanced Score Card
Process Improvement Marketing Alignment
•Diferentiation
•Qualitative Offer
•Value Added
•Content Alignment (Bulletin)
•Training downstream
• Mix enhancement
•Bundling
•Price parameters
Target
Marketing
•Project Team
•Critical processes / areas
•PERT - CPM
•Imports
•Control
•Regional Coordination
•Authority levels
•Underwriting discipline
•BCG Matrix•Cross Selling•Strategic Alliances• Account Management• Visit plan
CAN DO
Align my core competences with myVision, and the demands of the job, to
promote my skills through a VIP networkof friends and well nurtured relationships
PERSONALBRANDING
My VIPNetwork
I
II
III
SWOT: Values:
Objectives:
• Increase GPA
• Generate a dozen joboptions
• Feed my VIP network withmonthly contacts
• Start saving a Data Base� Data Mining
• Research opportunities in NY, NJ, CT• Monitor your field
Mission Vision
• Relationships
• Limited know-how / No networking
• Technology
• Competition
• Results oriented
• Professional
• Organized
• Team building
Business Approach:
IV
• Develop Analytics and Sales skills• Acquire tech tools like SPSS and Tableau
� Certifications like Google Analytics• Acquire a personal research methodology
• Design a killer 3-D resume• Maintain a high GPA in your major• Make yourself “googleable”• Enhance and sell your US education
• Communicate with peers and targets� Blogging or personal newsletter
• Social networking
Target
• Excellence
• Integrity
• Accountability
• Respect
DEVELOPCORE COMPS
BUSINESSINTELLIGENCE
NETWORKING
A Top Job…
S W
O T
• “Strategy mapping throughout the International
Marketing course was one of the activities I found most
beneficial…”
- Jessica Romandetti
• Comments from the last Faculty Evaluation:
– “The information and tools given can be used well
beyond the classroom…”
– “The class… was about our lives, how to improve it,
how to get to our goals, and how to plan out different
processes…”
• Make strategy mapping a widespread
exercise in most classes, especially in
introductory-level courses.
• Develop instructions:– Students
– Professors
– Advisors and other offices, like Student Success,
for instance
• Deploy coaching:– On line
– Off line
• Link to instructional tools:– Blackboard
References• Burke, A., Shanahan, C., & Herlambang, E. (2014). An exploratory study comparing goal-
oriented mental imagery with daily to-do lists: supporting college student success.
Current Psychology, (1), 20. doi:10.1007/s12144-013-9193-2
• Davis, V. (2009). Influencing Positive Change: The Vital Behaviors to Turn Schools Toward
Success. Teacher Librarian, 37(2), 8-12
• Kaplan, R. S., & Norton, D. P. (2004). Strategy maps. [Electronic resource]: converting
intangible assets into tangible outcomes. Boston: Harvard Business School Press, c2004
(Norwood, Mass.: Books24x7.com [generator]).
• Maxwell, T. (2013). Review of Success with your education research project (second
edition). Educational Psychology in Practice, 29(3), 331-333.
doi:10.1080/02667363.2013.819670
• McMurray, A., & Sorrells, D. (2007). Student Services and the College Classroom: Some
Ideas for Collaboration. College Student Journal, 41(4), 1218-1223.
• Grande, P. P., & Simons, J. B. (1967). Personal Values and Academic Performance Among
Engineering Students. Personnel & Guidance Journal, 45(6), 585-588.
• Powell, J. D., & Lines, J. I. (2010). Make Learning Personal: Recommendations for
Classroom Practice. About Campus, 15(2), 19-25.
• Steen, S., Henfield, M. S., & Booker, B. (2014). The Achieving Success Everyday Group
Counseling Model: Implications for Professional School Counselors. Journal for
Specialists in Group Work, 39(1), 29. doi:10.1080/01933922.2013.861886
• Volpe Horii, C. (2018). Wise Instructional Choices in an Evidence-driven Era, Higher
Education Advocate, National Education Association, vol. 36, no. 3, May 2018