Download - Aoc tweet2 talk case study
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#Tweet2Launch Campaign
#Tweet2Launch Campaign
What is Tweet2Launch Campaign
Background:
AOC was coming up with their range of Tablets and wanted to launch the product via Social
The BIG Question:
Twitter was chosen as the platform to announce the launch but the question looming was to generate enough excitement & Buzzword in the Twitter universe.
The Solution:
Team KRDS took a unique proposition where they gave the launch pad to the Twitter audience itself and coined it as #Tweet2launch
A microsite was thus created featuring a pre decided Launch Date. Users needed to tweet with the hashtag and every hashtag would bring the counter down by a certain number (real time).
In a nutshell, users were the ones to chose the Launch date with #Tweet2Launch
#Tweet2Launch Campaign
Tweet2Launch MicroSite
#Tweet2Launch Campaign
Tweet2Launch Dates
Pre-buzz was done for a day (15th Oct)
#Tweet2Launch Campaign
Tweet2Launch – Day 1
On 16th October the contest went live.
#Tweet2Launch Campaign
Tweet2Launch – the Duration
#Tweet2Launch lasted for 3 days.
From 16th till 18th, #Tweet2Launch became the buzz word.
#Tweet2Launch Campaign
Tweet2Launch – the chosen Date
The date & time chosen with #Tweet2launch was 20th October 00:00 hrs
#Tweet2Launch Campaign
The Tablet Launch with #Tweet2Launch
The tablet was launched on 19th midnight
#Tweet2Launch Campaign
#Responses
#Tweet2Launch Campaign
#Tweet2Launch – Day 1
#Tweet2Launch Campaign
#Tweet2Launch – Day 2
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#Tweet2Launch – Day 3
#Tweet2Launch Campaign
# More Numbers
#Tweet2Launch Campaign
#Tweet2Launch – Daily Mentions
16th October
17th October
18th October
Total Mentions - 8991
#Tweet2Launch Campaign
#Tweet2Launch – Buzz
#Tweet2Launch Campaign
#Tweet2Launch – Engagement
#Tweet2Launch Campaign
#Tweet2Launch – Potential Reach
#Tweet2Launch Campaign
#Tweet2Launch – Sengtiment
#Tweet2Launch Campaign
#Tweet2Launch – Gender Split
#Tweet2Launch Campaign
#Tweet2Launch – Cloud
#Tweet2Launch Campaign
#Tweet2Launch – Per Minute Count
#Tweet2Launch Campaign
#Tweet2Launch – Final Notes
In the already cluttered Twitter environment, #Tweet2Lauch gave AOC the perfect Launchpad to introduce its Tablet to the world.
The ‘You Launch It’ feature captured the right eyeballs and made the launch a huge success
THANK YOU
www.krds.com feed.krds.com twitter.com/KRDS facebook.com/KRDS
