Download - Andrew McGraw - Trend Assessment
TREND ASSESSMENT REPORTANDREW MCGRAW
Massive Open Online Courses(MOOCs)
MOOC History
Advancements in TechnologyComputer Science Department at Stanford2011: Artificial-IntelligenceCoursera,Udacity
Reach and Scope
Traditional vs. Online education Engaging Isolation Interactive
Corporate Applications Training Benefits
Revenue Streams
Marketing Impact
MOOCs are Marketing Content Marketing Public Relations Branding
Learning OutcomesUser Data
Example #1: Instreamia
Content MarketingSpanish MOOCTraditional Classroom Materials
Example #2: Bank of America
Khan AcademyPersonal Finance EducationLow Customer SatisfactionPublic Relations/Brand Builder
Expert Opinion
MOOCs need to engage participantsApplication for Science and Engineering
MajorsUniversity Business vs. Learning Business
Future Trends and Impact
Data AnalyticsInternational DevelopmentHigher Education ReformCorporate Training
Summary
MOOCs are not fully exploited
Multiple ApplicationsMOOCs are Marketing