Download - Andrew McGraw - Trend Assessment
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TREND ASSESSMENT REPORTANDREW MCGRAW
Massive Open Online Courses(MOOCs)
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MOOC History
Advancements in TechnologyComputer Science Department at Stanford2011: Artificial-IntelligenceCoursera,Udacity
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Reach and Scope
Traditional vs. Online education Engaging Isolation Interactive
Corporate Applications Training Benefits
Revenue Streams
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Marketing Impact
MOOCs are Marketing Content Marketing Public Relations Branding
Learning OutcomesUser Data
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Example #1: Instreamia
Content MarketingSpanish MOOCTraditional Classroom Materials
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Example #2: Bank of America
Khan AcademyPersonal Finance EducationLow Customer SatisfactionPublic Relations/Brand Builder
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Expert Opinion
MOOCs need to engage participantsApplication for Science and Engineering
MajorsUniversity Business vs. Learning Business
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Future Trends and Impact
Data AnalyticsInternational DevelopmentHigher Education ReformCorporate Training
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Summary
MOOCs are not fully exploited
Multiple ApplicationsMOOCs are Marketing