ANALYSIS OF THE INFLUENCE OF THE USE
OF ANGLICISMS IN CUSTOMERS OF THE
STORES AT QUICENTRO SHOPPING
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
INTRODUCTIONEnglish words are flooding into every language thesedays.Anglicisms, are words borrowed from English into another Language.Anglicisms can be found everywhere and are usedin many fields.Advertising, is a paid, one-way communication. Itspurpose is to attract the attention of people.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
INTRODUCTIONQuicentro Shopping is a large, modern, practical and functional shopping center, located in a strategic place in Quito.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
THE PROBLEM
The English Language has become such a great part ofour culture, that we hardly notice its presence.
Brings certain reactions to people in general. Some of these reactions can be positive or negative.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
OBJECTIVES
Value Spanish Language.Know the kind of influence that the use of
Anglicisms have on consumers.Find out the opinions that consumers and
business owners have regarding the use of
Anglicisms.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Hypothesis
The use of Anglicisms has a positive influence in
consumers between the ages of 15 and 25 years,
and has a negative influence in consumers
between 26 and 50 years old of the Quicentro
Shopping.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
ResearchQualitative Analysis
Find out how the use of Anglicisms influence customers of stores at Quicentro Shopping.
Quantitative Analysis
Determine potential clients, purchase decision, and amount of sales for business owners.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Qualitative AnalysisFocus Group
Objective:Determine how the use of Anglicisms in “Business Signs” influence consumers at Quicentro Shopping
Target: Consumers between 15 and 25 years oldConsumers between 26 and 50 years old
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Focus Group
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Focus Group
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Focus Group
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Focus Group Conclusions
Limited knowledge of the definition of AnglicismsQuality is the most important feature.Teenagers = Fashion and branchesAdults = Promotions and advertisingPositive influence = Curiosity, knowledgeNegative influence = Hard to adapt and understand
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Quantitative AnalysisBusiness Owners Surveys
Objective:Find out the type of influence that the use of Anglicisms in their businesses have for them.
Target: Business Owners and/or administrators
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Quantitative Analysis
TYPES OF CLIENTS
59%
41%
Adults
Teenagers
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Quantitative Analysis
PURCHASE DECISION INFLUENCE
25%
75%
Yes
No
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Business Owners Conclusions
Potential clients = Teenagers / AdultsBusiness name = No influenceQuality, branches, specific productPositive influence = Clients, salesNegative influence = Loose of identity
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
ConclusionsSpanish language expresses our culture, it has been altered. English has a great influence on peoples lives.
People are more interested in the product than in the business name.
There is a positive and a negative influence.
Everyone has different opinions.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
Recommendations
Propose a teaching project in which students can apply English in real and practical contexts.
Implement a course to analyze the kind of influence that Anglicisms have in our culture.
Reinforce linguistic and cultural values of both languages, motivating the use of Spanish.
Lic. Marcos Morales / Lic. Sandra Cabezas May 2008
THANK YOU