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Utility Marketing: the reason why you should blog…
Delivered by Andy Bargery & Bernie MitchellBDA London BranchNovember 2013 Meeting
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What on earth is this all about?
In the next 15 minutes you are going to learn about:
1. Being known for something2. Becoming a utility3. How to commit and focus
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Being Known for Something
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Being Known for One Thing
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Becoming a Utility
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Understanding your audience
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Write some stuff; put it on your website; people will come. Simples!
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“How long did it take to make that brochure?”
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Build Traffic. Build Interest.
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Where are you?
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“Everyone is connected, connect your business to
everyone”
Mitch JoelAuthor, Six Pixels of Separation
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Relationships are key
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No Quick Fix
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Tell your story.AND repurpose that story
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Tell me 10 things about your business.
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How one man blogged
his way from broke to
$10 million
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“Out of sight is out of mind and out of mind is out of money honey”
Mae West
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EMAIL MARKETIN
GDon’t Sell
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It is all about intent.
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"sign up here so that I can email you when I need something, ask you to buy something or maybe even send you a desperate invite two days before a big event that I need people to attend in which is about me and not you and I hope something good will happen “
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Last bit…….