Download - American Eagle New Media
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American EagleKatie Knowlton
+Founded in 1977900+ Locations
+Challenge: Standing out among other similar brands
+Social Media History
Blog by AE
+Social Media Goal
Create a fun social media presence to
reach target audience’s
expectations
+Social Media Plan
Update Twitter & Facebook twice/week
Tweet about special promos and new happenings with brand
Entice followers by sponsoring an organization
+Social Media
Create Foursquare account & give away random deals for check-in’s (Ex: 10-15% off)
+Search Engine Optimization
Use Twitter & Facebook accounts to self-promote the AE blog and official website. Will also increase your SEO.
Tweet a link to the blog & write something to entice the customers.
#1
+Measuring Success?
Count # of Twitter/ Facebook Followers after implementing
Google analytics?????
+Budget
Social Media, Google Analytics = FREE My Hourly Rate = $130/ hr
5 Hours Set up/Revamp Social Media Accounts 3 hrs/week (For one month) administration
Total = $2,210
Peak Seasons: Back to School Shopping & The Holiday Season