Download - All the news that's fit to share
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All the news that’s fit to share
Alfred Hermida@hermida
June 17 2014
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How to make the important shareable and the shareable important
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Sharing as social capitalPhoto Speedeye: http://www.flickr.com/photos/speedye
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Why would a reader share my story?
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Sharing as a form of expressionPhoto Kate Skegg: http://www.flickr.com/photos/mindtalk/
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Takeaway #1What does sharing my story say about the reader?
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Me, myself and IPhoto Gisela Giardino: http://www.flickr.com/photos/gi/
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Takeaway #2How does sharing your story empower a reader to talk about herself?
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Sharing as relationshipsPhoto: Pricklebush http://www.flickr.com/photos/pricklebush/
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Takeaway #3How does sharing your story help people connect?
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Show you carePhoto Nathan Rupert https://www.flickr.com/photos/nathaninsandiego/
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Takeaway #4How does sharing your story reflect a reader’s priorities?
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Giving is enrichingPhoto wlodi: http://www.flickr.com/photos/wlodi/
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Takeaway #5How does sharing a story make your reader feel good?
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Photo Disney/ABC Television: http://www.flickr.com/photos/disneyabc/
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Four more years
Photo: @BarackObama
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Be happyPhoto: Daniel http://www.flickr.com/photos/piulet/
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Takeaway #6Don’t promote factual stories devoid of emotion on social media
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Sad is badPhoto: Shandi-lee Cox http://www.flickr.com/photos/shandilee/
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Takeaway #7Highlight the positive in a sad story to leave readers feeling inspired
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Be wary of fearPhoto: Capture Queen http://www.flickr.com/photos/uaeincredible/
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Takeaway #8Stories that make us fearful tend not to be shared on social media
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Get angryPhoto: Gatto Mimmo http://www.flickr.com/photos/gattomimmo/
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Dave Carroll
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Takeaway #9Stories that make us angry prompt sharing
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OMG! That’s disgustingPhoto: Jon Ovington http://www.flickr.com/photos/jon_ovington/
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BBC News, Jan 10
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Takeaway #10Disgust is a very powerful driver for sharing
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New book• Tell Everyone: • Why We Share and
Why It Matters• Out on Oct 14
• More at: Telleveryone.ca
• @hermida