Download - AIESEC Brand Toolkit
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brand toolkit 2013
AIESEC BRAND
VISUALelements
aiesec signatures Powered byAn initiative by Helvetica Oblique (Required)
Only these 2 versions of the logo are allowed.
The “AIESEC” text on the logo must always be in a solid blue, black or white color as seen above.
With adjusted opacity or solid color
These shapes are not a replacement of the logo
ALL THE COLORSYOU CAN USE
BluePantone 286CWeb (hex) #003399RGB 0/51/153CMYK 100/91/6/1HSB 220/100/60Lab 25/21/-61
AIESEC LOGO
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LONG LOGO SHORT LOGO
*THE AIESEC logo and/or signature must be present in all materials produced by us.
typography logos
official iconBASIC COLORS
novecento wideNORMAL
BOOKLIGHTMEDIUM
BOLDDEMIBOLD
Choose the color that fits with your advertising
You may use these icons in any solid color or adjusted opacity.
The text for Global Talent and Global Citizen must always be displayed in the font style seen below
The usage of icons are optional
Select the one that fits with your advertising.Use minimum 2 versions to create interesting contrastIt is also possible to combine this with 1 other font type
dashed line regular ANDIRREGULAR bANNERS
BASIC ICONS
EnvironmentSOCIAL
ENTREPRENEURSHIPhealth CULTURE education
Use these issue icons for external promotion
You can keep the colors or you can adjust them according to your market.
Choose the direction that you prefer
Play with different shapes and directions
IT TEACHING SALES MARKETING
How can I makebrand alligned
advertising?
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STEP 11.1 Choose your language
The language that you choose needs to be theofficial one for all the programmes in your entity.
1.2 Select your SUB BRANDSDepending on your focus issues or sub-products
select the main icons that you want to usecultura
medioambiente
CONTENT BASICSi
1.3 MAIN MESSAGEThink about which message you want to deliverfor each sub-brand.
What would your customer be interested in? What is the value of your programme? How can you make this catchy and attractive at first sight?
STEP 2
D E S I G N B A S I C S
cULTURAMEDIOAMBIENTE
¿QUÉ ESPERAS?colombia y perú
2.1 Custom SIZES ACCORDING TO CHANNEL
Adapt the size dimensions of your materials to the different promotion channels you’ve selectedfor your strategy. Different online platforms have different prefered image dimensions and specifications.
2.2 SelECT YOUR FONT TYPESYou can complement the official font with another font type to make the design more visually dynamic
2.3 IMAGES AND COLORS
Define your own fixed set of colors and images that need to be used for each main brandand sub-brand across all channels.
STEP 33.1 Create your own standard way to use banners and shapes
Create something that embodies this global brand but is attractive for your local audience.
3.4. CREATE A DOCUMENT WITh YOUR OWN DETAILED GUIDELINES
Now that you’ve identified how you use theshapes, images, fonts and colors in a waythat is engaging for your local audience andyet is still based on this global toolkit, you can capture all of these in a document so that your local members can easily be clear on thestandard and then follow instructions!
CONSIsTENCY IS KEY
iNTERCAMBIO SOCIAL
6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura medio AMBIENTE
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6 A 8 SEMANAS
¿QUÉ ESPERAS?
Inscríbete
colombia y perú
aiesec.org.mx
cultura medio ambiente
iNTERCAMBIO SOCIAL
c3.4. TEMPLATES! TEMPLATES!To set the right example and make it easier for yourmembership, create your own templates based on these guidelines and share them with the network!
QUESTIONS?contact:
[email protected] VP Marketing