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2013AnnualMeeting
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The AHA Board: Serving You
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Marketing Committee• Steve Lambert, chairman• Jonny Harris• Dale Venhuizen• Eric Walker
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Promoting Herefords:National Ad Campaign
• 49 ads placed — 2.8 millionprint impressions reaching963,669 beef farms
• 7 months digital advertising —567,000 impressions
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BuyHereford.com
• 17 Total Sales
• Grossed � � � � � �
• � � � � � � � � page views
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Hereford Sales
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Our Website: Hereford.org
• Hereford.org had nearly 390,000 visits, by121,500 visitors making more than1.1 million page views
• Banner ads had 800,000 views
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Member Service Committee• Dale Venhuizen, chairman• Jonny Harris• Steve Lambert• Fred Larson• David Trowbridge
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Member Service
• New real-time online processing.• Goal to roll out to membership next few months.• New tools/services: online transfers, contacts
database, release AI certificates, online payments,plus more.
• Will require breeder action to resolve questions/errorsbefore work can be completed.
• Future: Electronic certificates, DNA request & tracking• Q&A sessions today after Annual Meeting and
tomorrow after Board Q&A
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Member ServiceHerd Management Software Programs
• GEM: fully compatible.• CattleMax: fully compatible.• Cow Sense and Cattle Pro: some compatibility,
no progress since this time last year.
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Member ServiceEducational videos — YouTube.com/herefordvideos
• EPD Basics• Hereford EPDs and Indexes• Whole Herd TPR• How To Register• How To Transfer• What is CHB• BuyHereford.com• Genomic-enhanced EPDs• How to collect DNA samples
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Member ServiceHerd Benchmark Reports
• New report last year after each EPD release(twice a year)
• Show herd genetic trend in table and graphformat.
• Compare your herd to breed average.
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Member ServiceRule 17A: New embryo transfer policyFor embryo transfer (ET) calves there will no longerbe an ET certificate required for registration. Thenew requirement for registering an ET calf will be thereporting of the recovery date of the embryo at thetime of flush. As previously, ET calves are chargedan additional $10 per head over and above thenormal registry rate (same cost as an ET certificate).This change is effective Nov. 1, 2013.
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Member Service
New registration and enrollment fees:Starting Jan. 1, 2014, registration feeswill increase 50 cents per head and TotalPerformance Records (TPR) cow herdenrollment fees will increase by 50 cents.
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Breed Improvement Committee
• Marty Lueck, chairman• Keith Fawcett• Fred Larson• Dale Micheli• Sam Shaw• David Trowbridge
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Breed ImprovementGenomics Today
June 2012 GE-EPDs were released Since test was commercialized in June 2012 —
additional 2,781 genotypes — 2.35 timesincrease
Updated correlations released in April that morethan doubled the predictive power for some traits
With Fall 2013 EPDs, genomic information isblended up and down the pedigree
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Breed Improvement
Genomics Today Continue to participate in weight trait project
— feed efficiency project with DNA andphenotypes for feed intake being used formarker discovery
Sequencing 18 high influenced bulls incooperation with USDA fertility project
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Breed ImprovementNational Reference Sire ProgramContinue to document information on younger bullsthat will add accuracy and value to young bulls.• 2,000 cows in program were used to test more
than 30 young bulls.• Partner with Olsen Ranch and Stahly Ranch
to collect feed intake data on largecontemporary groups.
• Collecting DNA on all progeny of young siresfor future use.
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Breed Improvement
• Comparing calving-easeHereford sires to Angus sires.
• Results from the first set ofcalves is reported in theNovember Hereford World
• Second set of calves is onground and third year expandedto include mature cows
• All data used in NCE and feedintake used in USDA FeedEfficiency project.
Simplot Livestock Co. Calving Ease Research
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Breed ImprovementCircle A Ranch
Circle A continues to utilize Hereford genetics in itscommercial herd.
University of WyomingThe AHA is working with Dr. Scott Lake to evaluate feedefficiency in the feedyard cattle and how it relates to cows.Three sires were used of high, moderate and low feedefficiency.
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Breed Improvement Heifer Calving Rate (HCR) released Sustained Cow Fertility (SCF) released
Udder Quality EPD released
According to NAAB data, Hereford semen salesincreased 2% compared to last year. Since 2006Hereford has had an 90% increase in domesticsemen sales.
DNA testing required for all walking sires.
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Breed Improvement
Looking Forward• Re-evaluating $ Indexes.
• Looking at tenderness and variation in markerinformation.
• Develop trait for feed intake.
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Breed ImprovementResearch Foundation Committee• Jack Ward• Craig Huffhines• Marty Lueck• John Loewen• Jack Turner• Jerry Huth• Alex Mih• Dan Moser• Stacy Sanders
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• Eric Walker, president• Curtis Curry• Steve Lambert• Keith Fawcett• Jonny Harris
Hereford Publications Inc.Board
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Hereford Publications Inc.
Award winning publication• HPI won a first, three seconds and an
honorable mention in the LivestockPublications Council Contest.
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Hereford Publications Inc.
• Hereford World advertising up 10%• Creative Services team produced 17 ride-
along catalogs plus 53 other catalogs• HPI Field Staff attended 171 sales
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CHB LLC Board
• Dale Micheli, chairman• Lucky Hicks• Ed McMillan• Sam Shaw• John Stadler• David Trowbridge• Dale Venhuizen
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Certified Hereford Beef LLC
CHB LLC experiences recordgrowth in 2013.
— 48.8 million lb. sold,a 4% increase.
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CHB LLC
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• Currently 301 retail supermarkets arelocated in 35 states
• CHB is sold through 38 foodservicedistribution centers
CHB LLC
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• National Beef Packing Co. Inc.,Liberal, Kan.
• National Beef Packing Co. Inc.,Dodge City, Kan.
• Greater Omaha Packing Co. Inc.,Omaha, Neb.
CHB LLC
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• The Fresh Market 12.6% 8.4 mil lb.• Affiliated Foods Amarillo 17.1% 5.8 mil lb.• Sysco Minnesota 17.3% 1.8 mil lb.• Coborn’s --- 3.5 mil. lb.
CHB LLC
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• Since its inception, 4.3 million head ofcattle have been identified throughlicensed packing plants as meetingthe live animal specification
• This fiscal year 259,000 head werecertified
CHB LLC
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2013 2012 DifferenceNumber CHB live cattle identified 382,000 359,122 +6%Carcasses certified 259,000 244,624 +6%Total pounds sold 48.8 million 47 million +4%Pounds sold per carcass 188 lb. 191 lb. +2%
CHB LLC
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Secretary &FinanceReport
Craig Craig HuffhinesHuffhines
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The Great Debate Continues
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Continued Demand Growth
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AHA 2013 Financial Position
AHA Total Assets $5,317,943
AHA 2013 Consolidated profit $113,856
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Entity Revenue Profit or LossAHA $3,331,503 ($173,652)HPI $1,510,647 $13,512CHB $1,033,670 $293,165ABRA $ 85,076 ($ 19,175)Net Gain $113,850 Deprec. $177,807
Net Income andP&L for each Entity
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Net Income (Loss) FYE 8/31
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Number of Registrations FYE 8/31
68,82671,330
69,344 69,754
63,94364,29369,754
65,000
70,26067,930
50,000
55,000
60,000
65,000
70,000
75,000
80,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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Number of Cows on Inventory
109,531110,380
106,120
108,467107,521
103,093101,677
97,581
101,021100,494
90,000
95,000
100,000
105,000
110,000
115,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2103
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Investment Balance FYE 8/31
$2,022,627$2,126,694
$0
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
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2013 Annual Meeting2013 Annual Meeting
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National Hereford WomenPresident: Denise Billman, Ohio
Vice president: Paula Acheson,Kansas
President elect: Carol Preifert, Pennsylvania
Secretary: Susan Hayhurst,Indiana
Treasurer: Shellie Collins,Oklahoma
Asst. Treasurer: Beth Blinson, North Carolina
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National Hereford WomenStrive to further the education of the youth in the Hereford breed,by awarding these scholarships to well deserving individuals.
• John Wayne Scholarship• Golden Bull Awards• Future Cattleman• Junior Golden Bull Award• Prospect Awards, Jr.• Prospect Awards, Sr• Poll-ette Founders Scholarship• Ed Bible Memorial Scholarship
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National Hereford Women
NHW-sponsored JNHE Contests• Creative Arts Contest• Extemporaneous Speech Contest• Illustrated Speech Contest• Youth Heifer Award• Hereford Grill-off Contest
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National Hereford WomenQueen’s Tea & Social
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• Ray Ramsey, president• Ruth Sims, vice president• Jo Ellard, director• Bob Kube, director• Nancy Keilty, director• Bruce Everhart, director• Steve Folkman, director• Marcia Mickelson, director• Doug Perks, director• George Sprague, director• Joe Walker, director
Hereford YouthFoundation of America
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’13 HYFA Foundation Female
Foundation female and three embryo packagesgenerated $61,000 to benefit youth.
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Foundation Scholarships
During fiscal year 2013, more than $60,000was distributed to Hereford youth inscholarship monies provided through HYFA.
Last night awarded more than $35,000 inscholarships to a group of outstandingHereford youth.
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Growing a Lasting Legacy
Thank you to G&R Polled Herefords, Jim & SueRowland, for their inaugural gift.
Last night’s total: $144,000
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’14 HYFA Foundation Female
Thank you to GKB Cattle, Gary & Kathy Bucholz,for donating the 2014 Foundation Female
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Big One Dispersal Sale
Thank you to William & Jackie Adair and Walt and JilMcKellar for donating a heifer pregnancy sired by RST
Time’s A Wastin’ 0124 and out of DJB 46B Beth 1L, thatwill sell as Lox X in Grandview CMR’s “The Big One”
Dispersal Sale on Friday Nov. 8.
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Chairman Keysto StotzVice chairman Courtney TribbleCommunications chair Kristin BielemaMembership chair Brady JensenLeadership chair Shelby RogersFundraising chair Elise HackettDirectors Taryn Adcock
Amanda BaconCody JensenJason MayKrissi McCurdyTommie Lynne Mead
NJHA Activities
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NJHA Activities• Nearly 2,490 active junior members.• A record 1,213 entries were exhibited by 650 youth
from across the U.S. at the 2013 JNHE “Show MeHerefords”
• Youth participated in 23 contests and activities duringthe week.
• 78 youth from 21 states participated in the 2013Program for Reaching Individuals Determined toExcel (PRIDE) Convention in Brookings S.D.
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Thank You, Retiring Directors
• Cliff Copeland
• Marty Lueck
• Dale Micheli