Download - Agile Marketing Analytics Platform
Agile Marketing Analytics Platform
• Utilizeadvancedandpowerfulmarketinganalytics.
• Analyzeyourcurrentperformanceinrealtime.
• Run‘Whatif?’simulationsofpotentialfuturescenarios.
• Assess,compare,saveandsharepotentialmarketingplans.
• Helpoptimizeyourplanforthebestoutcome—beforeyouimplementit.
• Usearich,clearinterfacetotransformcomplexdatasourcesandeconometricmodelingintoasimple,actionablepredictiveanalysis.
Whywaituntilyourmarketingplanisinplacetofindoutifitworks?
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Casestudy.
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Changingthegameforaglobalconsumergoodsmanufacturer.
Accenturewonthetendertoperformmarketingreturn-on-investmentmodelingforaglobalconsumergoodsbrand.UsingAccenture’sAgileMarketingAnalyticsPlatform,weidentifiedhowtodriveanadditional16percentofincrementalsalesandprofits.
Ourmodelscoveredallprimarymarketinglevers,allproductsandallsaleschannels.Ourrecommendationsdrovedecisionsformorethan$10millionimprovementinreturnsfromtheannualmarketingplan.
Findthebestwayforward.
Currentplan Analyze
• Howeffectiveisyourcurrentmarketingplan?• What’sitsimpactonyourcompany’sperformance?• Whatshouldyoudonext?• Howcanyouassessallofthepossiblevariablesandcomparepotentialfutureplans?
Simulate
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Optimalplan
Usuallyyouhavetogowithyourbestguess,basedonexperienceandinstinct.Onlybyactuallyimplementingaplancanyoujudgeitssuccess.(Orotherwise.)
Notanymore.
Accenture’sAgileMarketingAnalyticsPlatformisahighlyadvancedsystemthatusespreciseeconometricmodelingandnearreal-timemarketdatatoanalyzetheeffectivenessofyourmarketinganditsimpactonperformance.
Aswellasassessingyourcurrentplans,ourplatformcanrunsimulationscenarios,testtacticsandcomparenewplanstopredicttheReturnonInvestment(ROI)ofdifferentvariables.Thenitautomaticallysuggestsoptimizationstoyourfutureplans,identifyingopportunitiesforyoutocapitalizeonyourstrategies.
Thatmeansyourelylessonguesswork,andhavegreaterconfidenceinyourresults.
Optimize
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Thesearefundamentalissuesinmarketing.
Beforeyoucandecidewheretogonext,youneedtoknowwhereyouarenow.
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Analyze Simulate Optimize
Theplatformbeginsbyanalyzingyourcurrentactivitybyusingacomprehensivesetofdiagnostictoolstoassessperformanceandinvestmentpatterns.
Throughtherich,intuitiveinterface,youcanuseawiderangeof‘drilldown’optionstogetafull,consolidatedpictureofthestatusquo.
Basedoneconometricmodelsandyourhistoricmarketingactivity,ourplatformgivesyouacompletehistoricalcontextofyourmarketingactivitytodate,anditsimpactonbusinessperformancepastandpresent.
Soyoucanmakemoreinformeddecisionsaboutwhattodonext.
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Findoutwhichpathsareworthtaking.
(andwhicharedeadends)
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Analyze Simulate Optimize
Sowheredoyougofromhere?Theplatform’spowerfulevaluationengineletsyoucreateaccuratesimulationsofmarketingscenarios,atdifferentbudgetarylevels,soyoucantesthowtheoryislikelytotranslateintopractice.
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Usingthesystem’srichinterface,youcanseereal-timereportingoftheestimatedimpactofmarketingdriversonmetricslikeROI,inconsolidatedviews,orbydrillingdownintogranulardetail.
TheAgileMarketingAnalyticsPlatformprovidesrichdatavisualizationallowingyoutoquicklyanalyzeandcomparefactorslikemediaresponsivenessandmarketingROItrends.
Soyouknowwhereyou’relikelytoendup,withouthavingtoactuallygothere.
Notjusttherightdirection,butthepreferredroute.
Analyze Simulate Optimize
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TheAgileMarketingAnalyticsPlatformdoesmorethanallowyoutosimulatedifferentmarketingscenarios.UsingintegratedartificialintelligenceandpowerfulstatisticalengineslikeSASandLindo,itwillautomaticallygeneratearecommendedmarketingmix,designedtooptimizeyourrevenue,profit,customersorothermetricsintherelevantarea.
Itmaybeautomatic,butyou’realwaysincontrol.There’sacomprehensiverangeofsettingsandcontrols,allowingyoutosetconstraintsandparametersforyourmarketingplan,andthesystemcanbeadaptedtouseavarietyofoptimizationengines.
Onceyou’vecreatedyourmarketingplans,ourplatformwillalsohelpyoumanagethem.Youcansaveandcomparedifferentplanstomeasuredifferentimpactsdependingonvaryingbudgetallocations.
Youcanalsoeditcostfactorsinyourplans,sotheyarealwaysuptodate,andshareplansquicklyandeasilyacrosstheentireorganization.
Thisuniquesolutionmakesitsimpletobaseyournewplansonforward-lookingdata,existingplansorhistoricbudgets,soyoucanmanageworkflowsandcollaborationefficiently.Itmakesitsimplertosucceed.
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Don’thopeforthebest.Getthebest.
Accenture’s Agile Marketing Analytics Platform is an enormously powerful marketing tool, allowing you not only to analyze your current activity, but to optimize your future activity too.
Bysimulatingpotentialmarketingplansagainstavarietyofconstraintsandbudgetallocations,yougetawindowonthelikelyoutcomesoffutureactivity.Sowhenyoucometoimplementaplan,youknowithasalreadybeentestedtoincreaseyourchancesofgettingthebestpossibleresults.
Ourplatformturnsthecomplexdataofcompetingvariablesintoclear,actionablerecommendations,deliveredthrougharich,simpleinterface.Andintheprocess,ittransformsthesuccessofyourmarketing.
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Find out more.
Conor McGovern — Global:[email protected]+442078449365
Brandon Young — North America: [email protected]+16786575866
Christine Removille — Europe:[email protected]+33153235245
Patricio De Matteis — APAC:[email protected]+6564107007Jose A. Goncalves — Latin America:[email protected]+551151882882
Youcanseeademoversionofthissolutionandfinddetailsofallourmarketingsoftwaresolutionsatwww.accenture.com/interactive-software
Agile Marketing Analytics PlatformispartofAccentureInteractive.AccentureInteractivehelpstheworld’sleadingbrandsdrivesuperiormarketingperformanceacrossthefullmultichannelcustomerexperience.Workingwithover4,000Accentureprofessionalsdedicatedtoservingthemarketingfunction,AccentureInteractiveoffersintegrated,industrializedandindustry-drivenmarketingsolutionsandservicesacrossconsulting,technologyandoutsourcingpoweredbyanalytics.Follow@AccentureSocialorvisitaccenture.com/interactive.
About AccentureAccentureisaglobalmanagementconsulting,technologyservicesandoutsourcingcompany,withapproximately259,000peopleservingclientsinmorethan120countries.Combiningunparalleledexperience,comprehensivecapabilitiesacrossallindustriesandbusinessfunctions,andextensiveresearchontheworld’smostsuccessfulcompanies,Accenturecollaborateswithclientstohelpthembecomehigh-performancebusinessesandgovernments.ThecompanygeneratednetrevenuesofUS$27.9billionforthefiscalyearendedAug.31,2012.Itshomepageiswww.accenture.com.
Copyright©2013AccentureAllrightsreserved.
Accenture,itsSignature,andHighPerformanceDeliveredaretrademarksofAccenture.
Let’stalk.So,justhowfarcouldyourbusinessgowith
Accenture’sAgileMarketingAnalyticsPlatform?