![Page 1: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/1.jpg)
Valentine’s Day 2014 CampaignCase Study
![Page 2: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/2.jpg)
Introduction
Ferns N Petals is a leading Indian florist and
gifting portal. With over 180 outlets in 72
cities nationwide and delivering across 155
countries worldwide, Ferns N Petals pioneered
the concept of social expression. Valentine’s
Day marks an important event for the
organization in terms of increasing awareness,
visibility and the actual orders.
![Page 3: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/3.jpg)
Campaign Objective
To increase visibility and number of transactions from social channels on the
occasion of Valentine’s Day
![Page 4: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/4.jpg)
Campaign Idea
To showcase the wonderful gifts people could send on Valentine’s Day and
portray Ferns N Petals as the perfect partner to celebrate the Valentine’s Day.
![Page 5: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/5.jpg)
Execution
Each Day to the run-up of Valentine’s Day was celebrated with a changed cover
image
![Page 6: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/6.jpg)
Execution
Gifts appropriate for
celebrating each day were
promoted
Each carrying a separate tag
to celebrate the event
Image: product shared for ‘Kiss Day’ Image: product shared for ‘Rose Day’
![Page 7: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/7.jpg)
Execution
People were encouraged to pre-order their gifts to remain tension free. Also
coupons were shared to prompt people to buy directly from social channels
![Page 8: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/8.jpg)
Contest: #FNPValentineEach day, a question was put up related to Valentine’s day and love in general to encourage people to engage and participate with the page
![Page 9: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/9.jpg)
Promotions
![Page 10: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/10.jpg)
Social Customer Care
• More than 150 complaints were handled through Facebook, Twitter and Google Plus
• Social channels were used to communicate with disgruntled customers to assure them that each and every complaint will be resolved
• Each complaint was responded to and resolved with the help of FNP’s customer service team
• Positive customer reviews were shared
![Page 11: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/11.jpg)
Social Customer Care
![Page 12: Agency Spotlight Case Study: Solomo Media Case Study - How Ferns N Petal Increased its Visibility with the help of Social Media](https://reader036.vdocuments.mx/reader036/viewer/2022062513/554ed5abb4c9053c4b8b5833/html5/thumbnails/12.jpg)
Results
• 1508 new organic likes during 1-14 February
• 100 Average Daily likes on the page
• 7850 Avg. Weekly Organic Reach during campaign, 2.9 times than normal
• 477 Average Daily Post Likes during campaign, 1.3 times than normal
• 83 Average Daily Comments during campaign, 2.3 times than normal
• 62 Average Daily Shares during campaign, 1.2 times than normal