Download - Affordable housing
Analysis of a NPO - Recommendations
Affordable Housing Sector
External Factors
Demographics
Pueblo County offers several opportunities
Pueblo County Pueblo City Pueblo West0
10,000
20,000
30,000
40,000
50,000
60,000
70,000Median Household Income Levels
Median Household Income Levels
Pueblo County offers several opportunities
Pueblo County Pueblo City Pueblo West0
5
10
15
20
25
30
35
40
45High School Only
Bachelor's Degree Only
Growing market for people in need
Emphasis on Credit Rehab and Foreclosure
Prevention
Increasing relevance of Corporate Social
Responsibility
Opportunities
Economic condition and dependency
on (uncertain) funding
Prevalent competition
Threats
EFE
Opportunities Weight Rating Weighted ScoreBig market for people who seek help that falls into NWP field of operation 0.13 3 0.39Cooperation with other non profits (churches) 0.05 1 0.05
Increasing importance forCSR 0.05 3 0.15Credit Rehabs 0.1 3 0.3Foreclosure Prevention Programs 0.1 3 0.3Targeting (Pueblo West, Blende, etc.) for donations 0.14 1 0.14
Threats Weight Rating Weighted ScoreCritical economic status that inhibits people from donations 0.18 1 0.18Competition with other non profits for funding 0.1 1 0.1Uncertainty of funding and other cash inflows 0.15 1 0.15Total 1 1.76
Internal Factors
Value Chain Analysis
Inbound Logistics
Staffing-Permanent/VolunteerPromotional Material-
Brochures/Flyers/ T-Shirts
Operations
Location CostOperations Cost-
Wages/Utility BillsOffice Material Cost
Staff Structure
Service Provided
Financial/Credit Counseling
Educational MeetingsForeclosure Prevention
Tool Lending LibraryOperation Paintbrush
Litterbug PatrolEnergy Assistance
Program
Marketing & Sales
Brand Image/AwarenessWebsite Functionality
Membership Sales-Corporate & Individual
Membership Cost Structure
Volunteer ProcurementMarketing Events-
Neigborworks Week/TRIO Alliance Day
501(c)3 Donation Tax Benefits
Customer Service
After Home Purchase Follow-Up
After Operation Paintbrush Follow-UpAfter Litterbug Patrol
Follow-UpCredit Counseling
Follow-UpMembership Benefits
Program
Human ResourcesTraining & Recruitment of Staff
Training & Recruitment of Volunteers
Management Information SystemsCustomer Information CollectionVolunteer Information Collection
Membership Information Collection
Finance and AccountingCampaign and Project Funding
Business Success
Value Chain
Core Competencies
Distinctive Competencies
Key Success Factors Driving Forces
Strengths
High commitment Good reputation within the community
Weaknesses
Low residual income and little
funding
Too small of a staff to cover every area of
expertise associated with
the workload
Insufficient use of communication
channels
IFE
Strengths Weight Rating Weighted Score
High Commitment 0.04 4 0.16
Good reputation within the community 0.15 3 0.45
Operation Paintbrush 0.18 3 0.54
Weaknesses Weight Rating Weighted Score
Low residual income; little funding 0.17 1 0.17Too small of a staff to cover every area of expertise associated with the workload 0.1 2 0.2No strategic plan that defines the core business; sole focus on donations 0.19 1 0.19
Very weak mission statement 0.05 1 0.05Insufficient use of communication channels and presence at events 0.12 1 0.12
Total 1 1.88
Strategy Formulation
SPACE Matrix
Strategies
Set of Strategies
Retrenchment
Restructuring
Market Development
Retrenchment
• Examine and decrease expenses
• Focus on core and distinctive competencies
Restructuring
Restructuring
Affordable Housing
segment does not mesh with
mission statement
Multiple companies are providing this
service already
GE GRID – Affordable Housing
GE GRID Counseling
GE GRID Revitalization
GE Grid
Market Development
Expand
geographically
Change donation
structure
Improve brand recognition through effective and efficient marketing
Website and Social Media
Use Free Promotion and Advertising
Focus Presence in major local events
• Chile and Frijole Festival
• State Fair
• Wild Wild West Fest
• High School sporting events/raffles
• Pueblo West Independence Day
Create Job-description for interns
Create Job-description for volunteers
What motivates volunteers?
Volunteer Program
Thank You For Your Attention!