| Affiliate Success Stories2
Success Stories?
What are they? When do I use one?
A success story is a tool for a sales rep,
rather than a testimonial which is a quote
to be used with a prospective advertiser.
These success stories are meant to
provide inspiration and ideas to our
partners on what types of campaigns
have been successful across the program
in specific verticals. Reps can edit down
the success stories into testimonials as
needed to present to a potential
advertiser.
A success story should be used to provide
ideas to a sales rep, after a meeting with
an advertiser, on how to capture the
desired audience. In other words, they
should be used when an advertiser is
experiencing difficulties that a similar
advertiser has overcome by using affiliate
solutions.
Gwinnett Daily Post | Gwinnet County, GA
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Real Estate | Success Story
Waterfront on Lake Oconee
| Affiliate Success Stories
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BOLT | Success StoryWaterfront on Late OconeeRetail Revenue: $35,010Campaign Length: 6 months
Geography Targeted::
Advertiser Solutions Sold::
Past Solutions::
Newspaper
Outdoor
Online
Key Word Search
Premium News Network
Category Targeting
Gwinnett, North Fulton, Cobb and city areas with higher incomes that can afford 2nd/vacation homes
Testimonial::
“The Initial goal (Jan-March) was to create awareness and grow traffic and interest on the new website…BOLT seemed to work well for that. In April-June we need to continue to grow traffic to the site but also foot traffic at the location that can result in sales” - Pam Ledbetter, Accent South Media (agency)
| Affiliate Success Stories
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BOLT | Success Story
Why did they buy::
Objections Overcome::
Additional Commentary::
The Waterfront on Lake Oconee is a new lakefront development that needed to create awareness of their newly finished condos for sale to a target market of qualified buyers within driving distance.
The agency was not well versed on online in general so I had to educate her to manage expectations for both her and her client. I actually met with her three times in person just to discuss the internet and how to best capitalize on the products that we offered.
Initially we utilized category and key word search options for BOLT and layered in the newspaper website as well as some print. After they felt comfortable with the program and saw results with regard to traffic to their website, as well as to the homes, I was able to get them to increase their investment so we could layer in Premium News Network. The click through rates on this program were double to triple in comparison to the others so they were immediately impressed. Once they close a few homes I feel confident they will renew for another 6 months AND possibly add in some other investment properties the company recently purchased in other areas of the country.
Waterfront on Late OconeeRetail Revenue: $35,010Campaign Length: 6 months
| Affiliate Success Stories
San Luis Obispo
Terrie Banish, VP Advertising
San Luis Obispo Tribune
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Real Estate | Success Story
National Association of Realtors
| Affiliate Success Stories
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Real Estate | Success StoryNational Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days
Geography Targeted::
Advertiser Solutions Sold::
Past Solutions::
ROP Weekend Print Ads
Main News Wrap + ROP(RE showcase section)
www.SanLuisObispo.com(mobile and main, corner peelback)
Mobile geo-fence around open houses
Mobile impressions in feeder markets
Santa Barbara
San Luis Obispa
Fresno County
250k mobile imps, .5% ctr
Homepage peelback .06% ctr
weekend spadea in print
& web landing page
| Affiliate Success Stories
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Real Estate | Success Story
Why did they buy::
What We Delivered::
This is the first time we were able to offer a comprehensive media plan for the NAR "Open Door" annual open house event. Our program enabled realtors to reach both local and feeder markets, where many prospective home buyers currently live.
The offer showcased local open house listings and was purchased by 56 agents for $125. It covered 2 days and included:
Spadea wrap: Saturday with pickup into Sunday RE
• PDF of Spadea was posted as Target URL landing page
Corner Peel for 2 days over weekend on www.SanLuisObispo.com (70k imps)
250k in- and out-of-market impressions over one weekend
• Including zip codes of open house locations
National Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days
| Affiliate Success Stories
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Real Estate | Success Story
Additional Commentary::
Testimonial::
This was a one-time event for NAR's National Open House weekend, but it has created buzz with each of the MLS offices. As a result we are using this format to create similar repeat campaigns on a regular basis. It also works for larger broker offices that have 50-100 listings.
This program also forced our Real Estate reps to talk about each of the products in the package, and it served as a great segue way into deeper conversations about using a wide array of tactics to reach out, especially on mobile devices.
"This media mix created the single largest open house weekend I have ever experienced in my real estate career. I netted over forty attendees to my open house, most of which were the direct result of the Open Doors advertising package. My listing went into escrow that same weekend!“
- Linda Wilson, Owner of Wilson & Co, Sotheby's International Realty
National Association of RealtorsRetail Revenue: $7,000Campaign Length: 3 days
| Affiliate Success Stories