Bloggers and Affiliate Marketing: Recruitment & Retention
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
by Stephanie Robbins, Robbins Interactive
Affiliate Management Days: San Francisco, CA
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Content Niche Affiliate Bloggers
Bloggers know about public relations
Reach
Media value
Sponsorship
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
We need to teach them about affiliate marketing
Reach
Media value
Sponsorship
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
AND we need to speak the blog language
Education for the blogger
Passive income
SEO for affiliate
marketing
Optimization of
existing posts
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Lower sales
Brand equity
Long term relationship
Managing Your Expectations
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
You MUST have a plan
Ideal audience reach?
Can they use social
media?
Should they have existing
posts on the topics?
Giveaways?
Free product review?
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Lindex
Buzzstream
The Right Tools for the Job
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
This is a marketing effort
Social media
Groups
Twitter Chat
Conferences
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Your subject line matters
Keep it personal
Example: Natural Beauty
Product Opportunity
First Impressions
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Short and Sweet
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Hi <first name>, I read your post on natural beauty products. Nicely done. As the affiliate manager forHealing Natural Oils, I am on the lookout for bloggers who support homeopathic solutions. Would yoube interested in testing out H-Glow to see if we can work together?I can be reached via email or at 760-631-8410.
Look forward to talking with you soon.Steph
Communication would be personal and concise
Money Talks
Go Live Bonus
First Sale Bonus
Increased
commission for
efforts
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Education is crucial
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Stay in touch the same ways you got in touch
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint
Make recommendations
Bloggers and Affiliate Marketing: Recruitment & Retention Session Twitter - @robbinsint