AENEASAttaining Energy Efficient Mobility in an Ageing Society
Better LifeTime 2008Brussels, November 21, 2008
Ragnar Domstad, project ambassador
Based on presentation by project leader Matthias Fiedler, Rupprecht Consult
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
What is AENEAS?
Attaining energy-efficient Mobility in an Ageing Society
Start August 2008 Duration 34 months Sponsored by „Intelligent Energy Europe“
Programme of EACI (Executive Agency for Competitiveness and Innovation)
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Who participates in AENEAS? – 12 partners
Rupprecht Consult (Coordinator), DE REC - Regional Environmental Centre for Central and
Eastern Europe (Dissemination), HU EMTA - European Metropolitan Transport Authorities, FR AGE – The European Older People’s Platform, BE City of Donostia – San Sebastián, ES City of Krakow, PL City of München, DE Green City, DE Münchner Verkehrsgesellschaft (Public Transport), DE City of Odense, DK Salzburg AG Stadtbus, AT Zentrum für Generationen und Barrierefreiheit, AT (Center for Generations and No Barriers)
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
How does AENEAS work?
General challenges:The traffic system must be
adapted to the demographic changes (also understand users)
Readiness and abilities of ageing persons to use transport alternatives need to be developed
But: Classic mobility management cannot be converted 1:1!
Paul Bickelbacher
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Soft Measures
Concrete application of soft measures: e.g. mobility management, awareness raising, training, mobility days
Focus on energy-efficiency without neglecting other aspects (attractiveness, cost savings, or health benefits)
Achieve modal shift Promote innovative schemes – including
walking, cycling and Carsharing Foster clean, energy-efficient and safe
urban mobility Positively influence abilities of older
people to live healthy and independently
Green City
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
“Good Practice Exchange Ring”
“Exchange” of successful concepts for implementation in partner cities and beyond
European transfer via dedicated training units for transport practitioners and urban planners
Other “transfer tools”, e.g. internet, high-quality paper documents (dissemination crucial)
Practical lessons and expert advisors At least 50 cities directly involved creation of
a network with wider European outreach
create an active network (“living organism”)
also create a knowledge basis on demographic change and sustainable urban transport
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Dissemination and communication
Best practice collection and disseminationstudy tour catalogue, good
practice implementation guide, brochures, internet and events
Dialogue and interactivity between internal and external stakeholders
Innovative elements (e.g. public debate, ambassador)
Involvement of senior citizens (participatory activities crucial)
Kerstin Langer
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
AENEAS – aiming at visible impact
Responding to users’ needs with concrete action (example to others)
Helping cities to find the right answers to challenges
Responding to EU policy aims (energy, transport)
Create awareness for the (future) dimension of the challenge
Bring together right people from across Europe
becoming “THE” European project on older people and sustainable mobility
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Local activities: Donostia – San Sebastián (180,000)
Donostia – San Sebastián: Local Activities Promote walking among older people
Improve pedestrian conditions by eliminating obstacles and dangerous elements
Workshops and walking campaign reaching 2,000 people
New lifts and escalators Adapting public transport services for older
people Smaller vehicles, more flexibility Training for bus drivers Workshops to promote public transport among the
elderly + information campaign Older people and road safety
Training programme for older people Detect black spots and remove them Monitoring and evaluation system on road accidents of
older people
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Local activities: Kraków (760 000)
Service staff at important PT transfer points Assistance when boarding Information and advice
Safer PT for seniors Improved safety in buses and trams Awareness campaign for young persons
Information- and marketing campaign Propaganda for more walking, bicycling and PT usage 10.000 persons 5 workshops with seniors
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Local activities: München (Munich) 1.3 million – 310 000 seniors
München: Local activities in AENEAS Mobility management and direct marketing
Multimodal – incl. carsharing, walking and cycling 5.000 persons will be contacted, 1.000 persons will be
more involved in direct marketing
Elektronic medias and Travel information Internet cannot replace personal advice but can limit it Training for older people – use of Internet for Travel
planning, Ticket vending machines, mobility offers with high extent of automisation: public bicycles, carsharing
Ca. 250 persons,
Mobility training for older peple Training programme with theory as well as practical
applications PT, walking and cycling Traffic safety and animation how to use it
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Local Activities: Odense (190 000)
Odense: Local Activities in AENEAS Walking campaign for 5,000 people
Encourage older people to walk instead of using cars Foster public health Walk-/ Runabout arrangement for 2x2,500 people
Mobility in urban area Promotion of walking as a serious mode Walking routes in the city centre
Guided cycling tours for the elderly Promote cycling among older people Guided tours incl. training elements
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
Local Activities: Salzburg (150 000)
Salzburg: Local Activities in AENEAS Mobility management for seniors
Marketing, Information and communication campaign
Mobility Days Ca 10.000 persons should be approached
Training for passengers and bus drivers Make it possible for older people to use PT
according to their needs Seniors: small groups, ca 8 activities per year Bus drivers: Awareness of needs for older
passengers „Salzburg erfahren“ – „Experience Salzburg“
Broschure with the most important sights, anecdotes etc. Along the main bus lines
Heavy involvement of older people when going through measures
Edition ca. 5.000
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
AENEAS – aiming at visible impact
Responding to users’ needs with concrete action (example to others)
Helping cities to find the right answers to challenges
Responding to EU policy aims (energy, transport)
Create awareness for the (future) dimension of the challenge
Bring together right people from across Europe
becoming “THE” European project on older people and sustainable mobility
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
How can I be part of AENEAS?
Create a European network of cities and organizations
Focused training workshops for practical use National and regional activities Supervision and Good-Practice Newsletter and Internet
AENEAS Auftaktkonferenz, Salzburg 16. September 2008
AENEAS
Thank you for your attention!
www.aeneas-project.eu http://www.emta.com/IMG/pdf/
Final_Report_Older_People_protec.pdf
project leader: [email protected] ambassador: [email protected]