Download - Advertising with Social media
![Page 1: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/1.jpg)
ADVERTISING WITH SOCIAL MEDIATherese KusterTargetClick Powered by Mudd Advertising
![Page 2: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/2.jpg)
My Background
-Businesses Using Profiles-Great audience-Social Media Examiner
-Engagement with other profiles-Social media for SEO
-Multiple, diverse clients-Paid social media-Explore beyond Facebook/Twitter
- Automotive space: specific audience- Internal Marketing- Google+
![Page 3: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/3.jpg)
Points to Cover
1.Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
![Page 4: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/4.jpg)
1. Set Accurate Expectations
Can I sell a car on Facebook? NO!
•What can you do with social media?• Increase Awareness• Increase Engagement• Grow online audience• Direct elsewhere
![Page 5: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/5.jpg)
2. Select your Channels
You do not need to be on every social
platform to be successful.
Be all in, or all out.
![Page 6: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/6.jpg)
2. Select your channels - Facebook
- Standard text, image or video post.
- Not shown to all fans.
![Page 7: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/7.jpg)
2. Select your channels - Facebook
-Promoted Posts
-Help Reach more people
-Cost based on fanbase
![Page 8: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/8.jpg)
2. Select your channels - Facebook
- CPC Model
- Facebook Retargeting
- Sponsored Stories
![Page 9: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/9.jpg)
2. Select your channels - TwitterRegular Tweet
Promoted Tweet
![Page 10: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/10.jpg)
2. Select your channels - other
![Page 11: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/11.jpg)
3. Measure, Measure, MeasureRemember the goals/expectations you set at the beginning
![Page 12: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/12.jpg)
3. Measure, Measure, MeasureRemember the goals/expectations you set at the beginning
![Page 13: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/13.jpg)
Review
1.Set Accurate Expectations
2. Select your channels
3. Measure, Measure, Measure
![Page 14: Advertising with Social media](https://reader035.vdocuments.mx/reader035/viewer/2022062501/56815e8e550346895dcd1e90/html5/thumbnails/14.jpg)
THANK YOUTherese KusterTargetClick Powered by Mudd [email protected]