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Adventures of the Mommy Safety Blogger
Jessica Saunders, MPA, CPSTISafe Kids Greater Dayton
Dayton Children’s Hospital
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My Journey
Choosing a car seat
Motherhood
Drop side crib
Seatbelts for “the belly”
Lifejackets
Childproofing
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Why Blog?
• Connect with target market – health and safety decision makers (moms)
• Position as pediatric safety expert• Drive to website• Child advocacy• Quick posting and response• Connect with other online and social media• Be your own publisher• Build relationships and dialogue!
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Tips and Tricks
Repurpose, repurpose, repurpose!• Safe Kids “Swiss Cheese” Press
Releases• FAQs and Fact Sheets• Interesting recalls• Videos and other media
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Tip 1: Repurpose Content
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Tips and Tricks
Grab the Reader!
• Interesting headlines• Relevant commentary• Controversial topics• Seasonal issues• Personal stories• Photos and video
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Tip 2: Grab the ReaderTop “Safety Mom” Posts to Date by views• Pinteresting…car seat covers (1,158)• There is no word for a parent who loses a child (664)• The “B” and microbiomes (426)• You’ve been pinned! (363)• The dangers of detergent pods (334)• Seriously…breath-holding spells??? (280)• Left alone in a hot car (277)• Pet peeves and me (234)• No word for a parent who loses a child (208)• Things that go bump in the night…night terrors (204)
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Tips and Tricks
Integrate within your portfolio• Let your listening be your
inspiration• Share via social media
channels• Market as a safety blogger• Share infographics, photos
and videos
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Tip 3: Integration
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Questions
Jessica SaundersDayton Children’s HospitalSafe Kids Greater Dayton
(937) [email protected] http://blog.childrensdayton.org/
