Download - ADSPACE_Tools and Technologies — Will Lin
![Page 1: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/1.jpg)
PANELIST:Will Lin, Partner, PPCAssociates
DigDB, an Excel Tool for SEM
![Page 2: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/2.jpg)
Agenda
• What is DigDB?
• 3 Examples:• Find Placements to bid up by multi-condition filtering
• Reconcile conversion data with LeadGen backend by “Join”
• Find Day-Parts to bid up by timestamp “Roll-up” & join.
![Page 3: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/3.jpg)
Example#1: Multi-condition filtering
• Find me Placements having good CPA consistently with room to bid up.
Avg. Pos > 1 (room to bid up)
Clicks> 100 (consistently)
Cost/Conv<$0.30 & Conv>0 (good CPA)
![Page 4: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/4.jpg)
AdWords Editor Allow only 2 conditions!Can’t “Sort” your way out of this!Other Ad Networks are worse.
![Page 5: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/5.jpg)
DigDB Multi-condition filter
![Page 6: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/6.jpg)
DigDB Multi-condition Filter
![Page 7: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/7.jpg)
DigDB Multi-condition Filter
![Page 8: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/8.jpg)
Other frequently needed Filter features:
• Filter by wildcard, e.g. keyword like *contractor*
• Match keywords/placement in one AdGroup against another AdGroup to remove duplicates
• Nested conditions, e.g. (a>0 AND b<100) OR (c>10 AND d like *aaa*)
![Page 9: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/9.jpg)
Example #2: “Join” feature for reconciling data between different systems.
Task: rank landing page effectiveness by plugging in real conversion data from LeadGen backend.
• Compile cost/click data for all URLs
• Retrieve conversions recorded in internal tracking by URLs
• “Join” 2 tables by matching URLs
![Page 10: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/10.jpg)
Example #2: “Join” feature for reconciling data between different systems.
![Page 11: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/11.jpg)
Example #2: “Join” feature for reconciling data between different systems.
![Page 12: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/12.jpg)
Example #3: “Roll-up” feature for aggregating date stamps
Task: find out what hours of a day are the best conversion time. Bid up on those day parts!
Note: Google doesn’t give you this report.
![Page 13: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/13.jpg)
Example #3: Aggregation
• Convert TimeStamp to “Hour”.
• Roll up by “Hour” to get a count of conversions by hour
![Page 14: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/14.jpg)
Example #3: “Roll-up” feature for aggregating time stamps
• Convert TimeStamp to “Hour”.
• Roll up by “Hour” to get a count of conversions by hour
![Page 15: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/15.jpg)
Example #3: “Roll-up” feature for aggregating date stamps
![Page 16: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/16.jpg)
Example #3: “Roll-up” feature for aggregating time stamps
• Final step, join this table with the table for “cost by hour”, then you get “cost and conversion by hour” report.
![Page 17: ADSPACE_Tools and Technologies — Will Lin](https://reader033.vdocuments.mx/reader033/viewer/2022061120/546ca860af7959f4098b5db4/html5/thumbnails/17.jpg)
Q & A
• Questions?
• Want a free license? Email [email protected]
• More info at http://www.ppcAssociates.com/