Strategy for Sustainability
16
• Transparency
• Engagement
• Networks
18
19
ProductType
Mat
eria
ls
Pack
agin
g
Tran
spor
t Ex
tern
al
Dispo
sal D
iaper
Feminine Pad
Bathroom Tissue
Paper Towel
Laundry
Liquid Dishwash
Liquid Fabric Softener
Shampoo
0.0E+00
5.0E+07
1.0E+08
1.5E+08
2.0E+08
2.5E+08
3.0E+08
3.5E+08
Energy (GJ)
Life CyclePhase Use
in the
Hom
e
P&G M
anuf
actu
re
Tran
spor
t In
tern
al
Diaper Bathroom Tissue Laundry Liquid Fabric SoftenerFeminine Pad Paper Towel Liquid Dishwash Shampoo
LIFE CYCLE THINKING
P&G PRODUCT ENERGY USAGE FROM LIFE CYCLE PERSPECTIVE
20
A Polarizing Campaign: BP Beyond Petroleum
PersonalCommunity
Planet
Eat food, not too much, mostly plants
Don’t eat anything with a health claim.
Don’t eat anything your grandmother wouldn’t recognize.
Eat all the junk food you want as long as you cook it yourself.
If it came from a plant, eat it. If it was made in a plant, don’t.
Adapted from Dunphy, Griffiths & Benn, Organizational Change for Corporate Sustainability, Routledge 2003
30
31
Company OrganizedEmployee Mandatory
Low EmployeeEngagement
High Employee Engagement Company Enabled
Employee Led
Examples: PSP, Green Teams,walking club, Employee Storm IdeaGathering
Company Organized
Employee Invited
Examples: New employee orientation, diversitytraining, regulatory compliance and safety trainings
Examples: Exercise classes, Earth Day events,company volunteer days, flexible work schedules
Jan Bennett
ToyotaToyota: Build cars that never crash and clear : Build cars that never crash and clear the air as they drivethe air as they driveDong EnergyDong Energy: Change energy mix in one : Change energy mix in one generation from 80% fossil to 80% renewable. generation from 80% fossil to 80% renewable. P&GP&G: Sell $50 Billion worth of sustainable : Sell $50 Billion worth of sustainable innovation products by 2012innovation products by 2012
awerbach @saatchis.com Twitter: @adamwerbachOr Facebook
