Activating your Brand Zealots thru Social Media
What is a Zealot?
The Cheerleader The Influencer
Good Branding Creates Zealots
Zealots Tell Others
Social Media The Media of Referral
1. Understanding what attracted Zealots to the brand in the first place
2. Determining what is impeding the ability to create more Zealots
3. Building a marketing platform to realize the potential of the brand
Building Zealots
Engaging your Zealots
Creating more Zealots
Finding your Zealots
68% of long-term customers stop buying because they
just don’t feel loved.
Joe Coe, author of The Fundamentals of Business to Business Sales & Marketing
Define “Best”
Define “Loyal”
Inside - Out Approach
Go with who you know
BFF approach
Proud supporters
Zealots
Guests
Prospects
Detractors
Finding your Zealots
Creating more Zealots
Engaging your Zealots
The average American business losses 50% of its customer base every 5 years.
- Harvard Business Review
Invite them in
Educate. Educate.
Integrate the Experience
Get them Involved
Engagement Points
!
!
Firestarters
Exclusives
promo codesfeaturesgiveawaystest / product reviewssneak peekseventsget it firstblog badges
influence
passion
sentiment
clicks
RTs
Measure Engagementcomments
likes
referral
database signup
sales
redemption
social sharing
blog posts
participation
views
visits
Organize yourselfto engage.
70%ListeningEngaging
ConversingSharing
30% Talking
Content Pushing
Tactical
Monitoring
Sales Actions: Online Sales; Retail Purchases
Engagement: Referral Measures
Followers: Social Media/Promo Sites; 1st Timers
Passive: Impressions
Track conversationsto actions.
Finding your ZealotsEngaging your Zealots
Creating more Zealots
“How likely to recommend” is the #1 measure of long-term
brand success.
Harvard Business Review
By Association
Supporters
Zealots
Get them Talking
wow
did you know?
Referral Targeting
Make it Easy to Share
Get a Rally Cry
Take on the Negative
Deliver the Unexpected
Ashley Schoenith
@ashleyschoenith
www.zealotrymarketing.com
www.guestrelationsmarketing.com